Archives for 2011

Who Do You Give Back To?

I started following Dan Rockwell (@leadershipfreak) on April 30, 2010. I saw his Twitter ID listed among friends of mine from the Lead Change Group in a #ff tweet. After taking a look at his content, I knew he was someone I wanted to follow and learn from, and that others needed to hear what he had to share as well. So, I tweeted:

Leadershipfreak_tweet

Within the hour, Dan thanked me and let me know he was following me back. And so our conversation began…

That’s one thing that I love about using Twitter. Friendships develop, conversations ensue, and sometimes, just sometimes, our lives are touched.

When I first entered the Twitterverse, I did so on a whim with no real idea of what I was going to do with it. (This was during Ashton Kutcher’s competition with CNN Breaking News to see who could reach 1 million followers first, back in April 2009.) As a result, after creating my Twitter account, I didn’t do much of anything other than lurk and retweet. Then, as I was traveling to Tanzania as a missionary in June 2009, I thought it would be a great way of sharing my experiences while I was gone. Unfortunately, due to technical difficulties, that wasn’t possible.

It wasn’t until I returned home, and decided to spend some time figuring out the platform that I began making real connections on Twitter. First, there was Steve Keating (@leadtoday), whom I started following in January 2010. I was impressed with his bio, which said (and still does) that he’s not selling a thing on Twitter, only giving back. Then there were many others who followed. I found myself seeking out people who were positive, inspiring, uplifting, and had an “other” focus. We all need more givers than takers in our lives.

When I came across Dan, I recognized him as one of those people I wanted to surround myself with. But he opened my eyes to other possibilities for Twitter, which has since become my favorite social network, thanks to people like him.

Soon after we started following one another, he DM’d (direct messaged) me to say that he made a point of talking offline with the people he was meeting online, and would I be interested in talking by phone sometime? The online world of social media was still new to me, even though I was an eager student. But this was the first time I’d been part of what seems second nature now; taking an online connection and building an offline relationship.

While I was, at first, a little nervous during our phone call, it quickly became something easy and comfortable. I enjoyed learning about him, and sharing about myself. It was completely non-threatening and engaging, and I became fascinated with the potential of meeting new people who interested me. I live in a rural area of the country. As a single parent, I don’t get out much. So, being able to connect with people who share like beliefs, have similar interests and dreams, and who support and encourage one another is so very compelling to me.

Now, it’s my turn to give back to someone I care about, to support and encourage him where I can. Many of you may know that Dan was in a terrible car accident on November 20th. While it’s incredible that he survived it, what’s even more amazing is the grace, perseverance, gratitude and outward-focus he’s displayed this whole time. How many of us, at a time like this, would be tempted to slip into self-pity? Yet, Dan’s focus isn’t on himself, but on those he loves. He is a source of encouragement and inspiration to me, always.

One of the reasons I’m sharing about Dan today is because a source of anxiety for him is the medical bills that are anticipated to run around $30K in out-of-pocket expenses. This isn’t money he has just lying around. His work in the ministry and raising up leaders has been the treasure he’s stored up. To show our love and support for Dan, the Lead Change Group has been rallying around him to help raise funds to cover his expenses. Please consider making a tax-deductible donation, even if it’s only a few dollars. In 9 days, we’ve raised over $8,000 towards our goal, but there’s still a long way to go!

Take a minute, just one, and think about someone who inspires and encourages you. What lengths would you go to in order to help them? After you’ve done that, click on the image below, and give as generously as you feel led.

Time to Give Back to Dan


 

Reaching Your Goals for 2012

FocusAs 2011 draws to a close, everyone is busily planning their goals for the year to come, and strategizing how best to reach them. Sounds easy, right?! Well, yes and no…

We all know that goal setting is important, but not all of us know how to reasonably do that. The problem is that our goals are what drive the plans we put in place. So, without clearly defined objectives, how will you know whether you reached your target?

For a solo-preneur, entrepreneur or other small business, goal-setting may be as simple as figuring out how many customers you need to have in order to be successful in 2012.

It’s a fairly simple equation to give you a ballpark estimate, but one we often forget to figure out. So, take a piece of paper or open up Excel, and jot down how much you personally need to earn in a year, plus what your operating expenses are, and divide that by how much your average customer typically spends. Remember, this is only an estimate, but if you don’t know the answer already, it’s a great way to start. So spend some time on this…

Can you decrease your expenses in any way? Is the salary you want really what you need? Is there a simple upsell you can offer to increase your average customer spend?

If you’re just starting out and don’t have actual numbers to base this on, estimate what you believe they will be, and come back and recalculate when you have real numbers to work with. Once you’re satisfied with the numbers, make your calculation as to how many customers you need to reach your goals.

(Salary + expenses) / Avg. customer spend = # customers

Throughout the course of the year, you’ll want to periodically re-check this information to make sure all the factors are still accurate, and compare where you’re at with where you want to be.

Some of the things that will help you achieve these goals are frequently ignored. For instance, do you have a marketing plan? Taking the time to create one will help you to focus your message, making it easier to create pre-qualified leads that are interested in hearing from you.

My friend, Kevin W. Grossman, recently wrote on the HRMarketer Blog:

Whether you’re a big company or a small one, you need to develop an integrated and comprehensive strategic marketing plan that includes:

    • Marketplace positioning
    • Primary brand/product/service messaging
    • Target markets
    • Target buyers and influencers
    • Strengths and challenges
    • Marketing and media relations editorial calendar
    • Marketing deliverables and activities
    • Timeline of activities
    • Activities measurement

With your marketing plan firmly in hand, you can begin taking clearly focused steps to reach your goals.

As you develop the materials and resources that convey your message, be thinking of what your customer wants to hear.

If you’re selling a service, don’t focus on how neat your process is. Focus on what results you have gotten. Prospective customers are typically more interested in what you can do for them than in how you’re going to do it.

The same thing goes if you’re selling a product. Let your prospective customer know, in simple language, what’s new and different about your product compared to the other options they have. Will it make their life easier? Shine their shoes brighter? Last longer? Whatever value proposition you offer, make sure you can back it up!

As you focus on knowing your goals, developing and implementing your marketing plan, and staying focused on your message, you’ll be creating an environment of success for yourself and your business! Look out 2012… Here we come!

Book Review: The Micro-Script Rules

The Micro-Script RulesI met author Bill Schley at the eMarketing Association’s Power of eMarketing conference in October this year, where we were both presenting. When he found out that I’m a blogger and sometimes do book reviews on my site, he gladly offered me a copy of his book, The Micro-Script Rules, in exchange for a review. The one catch? Well, he signed my copy with “Remember! You must blog or no Santa!”

I had every intention of reading and reviewing the book in November, as I’d originally told Bill. So I must start my review with an apology to the author… It’s Christmas week, and I’m still hoping that Santa will come! So, please accept this review and my apologies; unexpected life events side-tracked me for a time, which caused a backlog on my writing calendar.

That aside, let me tell you the key point of this book.

 It’s not what people hear.

It’s what they repeat…

Having told you that, you may think that there’s no reason to read the book now. Even the author suggests, after the first page, that all you really need to know is that the right 5 words always beats 5,000. He acknowledges that stories are more important to tell than ever, but that you need to know how to tell them in one line or less. That’s pretty much the central topic of the book.

If you already know that and have mastered the art of storytelling in one line or less, there’s no need for you to read the rest of the book. But for those of us who aren’t master storytellers yet, Bill offers the remaining 150+ pages that serve two great purposes. First, they use descriptive text and examples to identify what a micro-script is, how it’s used, and why it’s important. Then, the book goes on to help you develop the micro-scripts you need for your own purposes.

The clarity of the instruction and easy writing style of the author makes it a simple read, but a valuable addition to anyone’s book shelf whether you’re in business, or wanting to attract attention for other reasons. (I can see this being a great resource for teachers!)

So, if you’re looking to improve your storytelling skills in 2012 or to create great micro-scripts, based on your dominant selling idea, that people will want to share, this is the book that will help you to do just that. It’s one that I am definitely happy to have added to my bookshelf.

Following the author’s guidance enabled me to generate a new title my forth-coming eBook that is highly memorable as well as shareable. So, instead of telling my readers to be on the look-out for “How to Launch Your New Book Online” (boring!), I can tell them that they need to pounce on “The Plan that Launched a Thousand Books” as soon as they see it! Which title would you prefer sharing?

While You Were Reading…

Morning readingIf you’re like me, when you settle in at your computer in the morning, getting ready to start your work, you spend a little time checking out what the hot topics of the day are! I mean, if my newsfeed and inbox are going to be filled with this stuff, I want to know what everyone’s talking about! Is this “me” time? Well, it could be, if I don’t do anything with it. But wouldn’t my own followers and clients be interested in some of what I’m reading too? After all, they’re connected with me because they value what I have to share!

The problem is that I don’t want to bombard my readers with tweeting and posting all that content at once. They’ve got their own busy newsfeeds and inboxes to take care of.

So, here’s what I do…

First, I’m selective about what I share. I don’t simply share everything I read. I share the links that I think my audience will find useful.

Second, I use the BufferApp extension for Google Chrome in order to create a “buffer” of content that the system periodically tweets and posts for me, based on a schedule I predefine. While this currently only works with Facebook (pages as well as profiles) and Twitter, it’s still quick and easy to use. I can even highlight some of the text in the article I’m reading (including my own comments!) and click the Buffer icon in my toolbar in order to add it to the queue.

While I’m a big fan of Hootsuite and have used it almost exclusively up to this point, what I like about the BufferApp is how quick and easy it is to use. Since I define my posting schedule ahead of time, I don’t have to schedule each thing I add to the buffer. I just fill ‘er up and away she goes!

Third, I use the content I’m sharing to generate visibility for me and my business, either by commenting on the existing blog post (if my thoughts are short enough), or writing a responding blog post for my own website.

Therefore, the time I spend during my day keeping up with industry information is maximized time. I’m learning new things, my clients and followers have a great source of curated content, and I’m increasing the visibility for my website while establishing my expertise. Not a bad way to start the day, especially as I’m sipping my coffee with Peppermint Mocha creamer! (I love this time of year!)

Book Review: Cracks in the Sidewalk

While most of my book reviews are relevant to social media, business, job seeking, technology or leadership, I recently was offered the chance to read some lighter fare; a book by Bette L. Crosby called “Cracks in the Sidewalk,” which is an award-winning novel about a grandmother’s 20-year search for her missing grandchildren. Since I knew I needed a break from what I had been reading and the holiday season is upon us, I thought perhaps you might enjoy something different as well.

I first met the author, Bette, on LinkedIn, where we both participate in the Book Reviewers group. She shared an excerpt of “Cracks in the Sidewalk,” and I got hooked on the story right away. Bette creates characters that are believable and who struggle with the events of their lives. Some of the characters accept that life is not always a bed of roses. Others play the Blame Game, and do all they can to avoid responsibility for their own problems. As I read the excerpt online, I found myself wanting to learn more. Read the opening lines yourself, and you’ll see what I mean.

“I’m an old woman now. Some might say too old to dream, too old to still believe in miracles. But a dream your heart has held onto for the better part of a lifetime doesn’t disappear easily, it tucks itself behind the everyday worries that pick at you and waits—waits until theday you can again feel your heartbeat and know that hope is stirring insideyour soul.”

With those first few words, I knew I wanted to learn more about what was going on, and the rest of the story didn’t disappoint me. I walked alongside Charlie and Claire as they wrestled with the terminal illness of their daughter, Elizabeth, and the inconceivable response of her husband, Jeffrey. I was there as they made every effort to be a part of their grandchildren’s lives, even while mourning the loss of their daughter and fighting against the manipulative resistance of their son-in-law.

Each chapter is told from a differing viewpoint, so you are granted glimpses into the minds and hearts of the four main characters and those whose lives they affect. Perhaps we aren’t given as much insight as we, the reader, might like, but to do so would have made the book intolerably long. As it was, the story kept a brisk pace with lots to keep my attention.

If there were any significant disappointments at all, it wasn’t in the story or character development, but in the fact that the book could have used a thorough editing. There were many missing quotation marks, and repeated or misspelled words, which I personally find distracting and frustrating. But they did not detract from the quality of the story or the fact that I grew to dislike the antagonist more with every page turned, and that I admired the way the protagonist handled all that she went through.

Oftentimes, we can look at our lives and wonder why things happen the way that they do. We can even be tempted to feel cheated or gypped out of what’s rightfully ours. We can let bitterness rule our hearts, as Jeffrey does, or let acceptance and forgiveness rule, like Elizabeth. In the end, we may even be granted a second-chance we never thought possible, as Claire receives.

Book Review: Social Media Judo

Social Media Judo coverWhen I was offered the opportunity to review a book entitled “Social Media Judo” by Chris Aarons, Geoff Nelson, Nick White and Dan Zehr, I jumped at the chance. I was informed that the book was written by Ivy Worldwide, an award-winning agency for effectiveness, and revealed the secrets to revenue-driving social media campaigns.

Any effective social marketer knows that this is more than just collecting friends and followers on Facebook and Twitter. There’s a real art and style that goes into effectively marketing on the internet, and cutting through the clutter of videos, social networks, blogs and more that clamor for the attention of a prospective consumer.

The book promised to give a deep insight into how top worldwide brands (such as HP, Lenovo, Microsoft) are having success with social media and how they are using it to drive sales and revenue. As a martial artist and a student of social marketing myself, I loved the idea of blending the philosophy and mindset of martial arts with the mechanics of word-of-mouth marketing to generate real results.

The style of martial arts that I study is a Korean form called Tang Soo Do (most closely related to Tae Kwon Do, and the same style that Chuck Norris studied prior to founding Chun Kuk Do). In it, there are 7 tenets that we highly value: Integrity, Concentration, Perseverance, Respect & Obedience, Self-Control, Humility, and Indomitable Spirit. As I waited for my copy of the book to arrive, I thought perhaps these were some of the topics that would be touched upon.

Instead, Social Media Judo focused on four, just-as-important pillars to judo and the philosophy of social marketing.

  1. Minimum effort and maximum efficiency – Tapping into the network of key influencers already in place to use their existing momentum to help spread your message.
  2. Mutual benefit – Crafting programs that generate a strong return for the company by also provide an equally beneficial outcome for the influences and partners with whom you work.
  3. Etiquette – Creating personal relationships with online content producers and influencers, rather than merely trying to exploit them when you need them.
  4. Physical education – Building a bridge between philosophy and practice. The judo mindset challenges the ways you think about and interact with your key influences, both on- and offline.

The book demonstrates, through real-world examples, how important it is to master the philosophy as well as the mechanics of these techniques. As the authors point out, “You can’t merely mimic the moves of a judo expert and expect to become a great fighter.”

As you read through the book, it also covers the importance of falling, and the view of it that students must learn to adopt in order to adapt. By learning about how to fall properly, companies can overcome their fear of failing with social media, and derive lessons from the experience that enable them to see the upside that’s possible, even in the risk of the downside. When these risks are mitigated through traditional marketing efforts and effective planning, the potential that exists is huge for any company! You’ll also learn the basics of marketing, along with strategies to maintain the balance between “going with the flow” and keeping your message intact.

Each of the examples that are given, and the analysis that goes into why they worked or didn’t work, is invaluable. By studying them, marketers can begin to develop their own plans to increase sales, cut marketing costs, and boost engagement, all while paying for themselves with real revenue!

If I had any real criticism of the book to offer, it’s that it neglects social networks beyond blogging. But the thought there is that it gives your key influences a larger platform that can ultimately be promoted using other social networks. So, they become a means to an end, instead of the destination themselves.

Overall, the book is well-written and useful! There’s something in it for both novice marketers and more experienced individuals, and I wouldn’t be surprised if you get something more out of it on subsequent readings. It’s definitely a book I’m happy to add to my Social Marketing bookshelf!

Book Review: What Color Is Your Parachute?

Parachute Cover

As a child back in the early ‘70s, I can still remember my father coming home with a book one day whose title jumped out at me. It was a title that seemed silly and compelling all at the same time. “What Color Is Your Parachute?” I’d never been interested in one of my Dad’s books before. But this one caught my attention… Did the color of parachutes mean something? Was there some great mystery that would be revealed as the final pages of this book were read? I have to admit, I didn’t find out the answer to that question until much later…

I recently had the opportunity to review the 40th anniversary edition of “What Color Is Your Parachute?” by Richard N. Bolles, and decided to follow up on that missed opportunity from decades ago. And am I glad that I did!

Dick Bolles has revised and updated his book almost every year since it was first released, ensuring that it remains current and relevant to today’s job seeker. But this book is also a book for truth seekers, which is why my Dad had first picked it up. He was employed, and wasn’t looking for a new job. But he recognized that his young life hadn’t gone exactly as he’d hoped thus far, and he wanted to figure out the reasons why.

As Dick Bolles walks you through the things you need to know as part of a modern-day job search, he also provides exercises that help you to know yourself more, and in so doing, to find that job that is ideally suited to you. He covers how to find hope, deal with depression, and survival skills you need in today’s world, how to deal with handicaps (real or imagined), how to find job vacancies, whether or not resumes are still relevant, how to network using social media and in real life, tips for interviewing and salary negotiation, what you need to know before you start your own business, why being inventive is key to survival, and how to choose a new career. Exercises help you to look closely at the skills that you enjoy using the most, finding your mission in life and coming to know yourself better, and then figure out how to transfer those skills into a career. But it doesn’t stop there, because then you need to teach someone else how to do the same.

One of many statements that jumped out at me was that the key to hope is that, in every situation, we have to have at least two alternatives. So long as two alternatives exist, there’s always a reason to hope. The greatest thing about that is that hope gives you wings, persistence and energy to face whatever challenge you may find before you.

After reading this book, I can understand why my father turned to it when he was trying to figure his own life out. We all go through periods of doubt where we wonder why our lives didn’t turn out the way we’d planned on, and how to get back on track to living a fulfilling, meaningful life. While Dick’s book is specifically geared towards the job seeker, the same principles can be used by the entrepreneur, the student working on college entrance applications, the retiree, and anyone else interested in discovering a more satisfying life.

 

Review: Is the WordPress Plug-in Backup Creator Worth the Price?

Backup Creator logoFor those of you who don’t know, I’m a big fan of using WordPress, not only to blog, but to create websites. My own site, and those of clients whose sites I create, are all WordPress-based.

However, when I decided to migrate from WordPress.com to a self-hosted WordPress site earlier this year, I found the whole experience to be a major hassle. The theme I use is still not working the way I’d like it to, since there are plug-ins I used on the old site that no longer function here.

Have you had a similar experience? Maybe you weren’t migrating your site. Perhaps you were recreating it because it crashed, got hacked, or otherwise failed on you? For a business owner, it’s a huge headache! Between the cost of having someone recreate it, and the headache of going through the restoration process, it’s enough to turn any day into a “not so good” one…

A blogger I follow recently did a review of a WordPress plug-in called “Backup Creator.” I clicked on his link, and watched the promo video, but didn’t really feel I had a good enough sense of the plug-ins usability, pertinence, etc. At $37 for the tool, I didn’t want to buy something that was going to be a waste of time and money. So, the browser window stayed open, and every time I restarted my computer, the video played again.

After sometime of playing this game, I decide to spend some time today going through and looking at all those open browser windows. (This wasn’t the only one… It’s a bad habit of mine to open windows with the intent of coming back to them. But I never do until my computer starts struggling under the load.) So, today was the day I sought out reviews for this product.

At this time, I can say that the reviews were the only disappointment to me thus far! There were lots of them, but they were all identical… I’m all for syndication, but not in this form! None of the posts were attributed to a specific writer, but they all were in first person, and told a personal story.

Thankfully, I stuck with the search and hit a pot of gold! Not only did I find a legitimate review, but it included video instruction as well. After spending the 12 minutes watching Roger Easlick’s video and reading through his review, I felt that the plug-in was sufficiently demonstrated in terms of its ease of use, and that it was something I could easily do myself.

So, I went back to my original window (sorry, Roger!), purchased the plug-in, installed it on my system, and backed up my site. And, yes, it was as easy as Roger made it look.

I also restored my site to a temporary location, and got everything I wanted from it with few small exceptions. First, the site’s heading needed to be reset. It simply showed the domain name. Second, the stats for my ShareThis plug-in are no longer available. But, all comments, plug-ins, widgets, configurations, database info, blog posts, categories, tags, images, etc. were successfully restored to the new site. All this in less than 15 minutes! Now the peace of mind and potential future time-savings are worth the $37!

Just so you know though, the price is due to go up soon. The creator of the plug-in plans to raise the price to $97 in increments over the next few months. Within the past 90 days, the price was only $7! So, if you’re interested in getting this for your site, don’t waste time like I did. Do your due diligence now, watch Roger’s video if you need more information, and come back here to click the affiliate link below!

 

I want my copy of Backup Creator!

What To Do When There’s a Snafoo…

Early this morning, news started floating around about Mark Davidson, from Orange Country, CA. According to his Twitter bio, he’s an:

“Internet sales & marketing professional. I write a lot of things to amuse myself and others. On occasion, I even have deep thoughts.”

According to his Twitter timeline, this social media professional had 3 ghostwriters on staff until yesterday, when he let one go. I’m sure, to his chagrin, he didn’t change his Twitter password. The result is something highly unprofessional, but something that could happen to anyone of us as a result of a momentary oversight.

Mark Davidson

Those of us who have ever lost a job can probably relate to the feelings expressed by this ghostwriter towards his former employer. However, all that would have to happen is for Mark to name this unemployed writer, and we can be certain the writer would remain that way for a long time to come!

So, don’ttake your momentary anger and make it part of the permanent record of the internet! There are multiple lessons to be learned here.

  1. If you’re an employer and let an employ go, make sure that your systems remain secure.
  2. If you’re recently unemployed, find other, more constructive, means of dealing with the feelings you’re experiencing. The loss of an income is significant. You have every right to feel intense emotions about it. But don’t let those emotions blind your reason and drive you to irreparable actions.
  3. If you’ve been the victim of a hacked account or some other kind of business failure, consider what information you want to share with your connections. How do you want people to view you afterward? Tailor your response to that. Is there something you could have done to prevent the issue? Own up to it.

Anyone can take their ball and go home. However, professionals face their problems, acknowledge what went wrong and what’s being done to fix the issues, and they move forward from there. Mark’s subsequent tweets show that he considered giving up; but instead, he posted a want ad for a new ghost writer. Know anyone that’s interested?

Book Review: “likeable social media” by Dave Kerpen

Our next book review is of Dave Kerpen’s New York Times best seller “likeable social media,” subtitled “How to DELIGHT YOUR CUSTOMERS, Create an IRRESISTIBLE BRAND, and Be Generally AMAZING ON FACEBOOK (and other social networks).”

As the subtitle might convey, Dave has a lot to say about how to do social media right. He begins early in the book by sharing an analogy about being at a cocktail party. As with any party, you encounter a wide variety of people on social media networks; those who are great story tellers, and those who bore you to tears. Then, Dave boldly asks which person you want to see again, or maybe even do business with.

Since this review was first written, a revised and expanded version was released, which you can find here instead.

We all instinctively know who we want to hang out with at a party, but as businesses, we tend to ignore some of the most basic niceties of human communication. We forget to listen, to ask questions, and to engage with people.

Dave reminds us of the elements that make people likeable, and applies them to businesses as well. His first chapter looks at the importance of listening, and to never stop listening. From there, he stresses the importance of knowing your demographics, as well as where and how to find them, then putting yourself in their shoes. Ask yourself, if you were your customer, what would you want?

Each chapter focuses on another aspect of likeability and how to apply it online; things like being authentic, honest and transparent, taking responsibility, responding to comments people make (both the good and the bad), providing value to the people you engage with, inspiring people with the stories you share, and integrating social media into your customers’ experience.

There’s not a lot that’s new in Dave’s book. Any child who has ever been taught their manners learns the same thing. Listen. Say “please” and “thank you.” Put yourself in the other guy’s shoes. Ask questions. Be nice. If you’ve done something wrong, apologize. Don’t be pushy or bossy. Play nice with others. Don’t run with scissors. (Well… That’s not really in the book, but you get the idea!)

However, Dave puts all of these simple things together in the context of developing a likeable social media presence for your business, even if you are hampered by regulations that hinder your ability to participate in social media. A significant benefit of using social media comes from listening to what people have to say, showing appreciation for their praise and concern for their frustrations, offering guidance when and how rules allow.

One thing I particularly liked is that at the end of each chapter, there are action items that help you to apply what you’ve just learned to your own unique situation. For example, Chapter 12, called “Share Stories (They’re Your Social Currency)” suggests that you write down your company’s founding story, and package it for easy consumption on social networks. This is more than writing a bio for your profile, or an “About Us” page on your website. This is about sharing the story that captures your unique “Why,” and it can be a very engaging and compelling connector between you and your audience.

It’s for this reason that I believe there’s something in this enjoyable book for everyone working with social media; both the newbie and the experienced veteran. So, if you’re looking for an engaging read that inspires you to be more likeable, I highly recommend reading Dave Kerpen’s “likeable social media.”

The new and revised edition of likeable social media is available on Amazon now.