Archives for February 2012

Facebook Timeline is Coming to Pages!

Today I sent the following e-mail to my Facebook clients. But I wanted to make sure that yougot it too!

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I wanted to make sure that you’d heard that the new Facebook Timeline format is now available for pages. The current projection is that all pages will be automatically converted to the new format at the end of March. (I say “current projection” because there were multiple projected roll-outs for the personal Timeline format, and few of them were met!)

FB cover image

 

I recommend that you go to your page, click on the Preview button so that you can familiarize yourself with the new layout, and make any changes you want or need before the roll-out takes place.

If your page is ready, you can go ahead and initiate the switch yourself, rather than waiting.

Here are some key things you’ll need to know about Timeline for businesses.

  1. Design or select a great cover image. That’s the long image that goes across the top of the page. For the rules about what you can have in a cover photo, go tohttps://www.facebook.com/help/?faq=276329115767498. Important things to note?
  2. The cover photo can be up to850px by 315px but may NOT contain the following:

    • Price or purchase information, such as “40% off” or “Download it at our website”.
    • Contact information, such as web address, email, mailing address or other information intended for your Page’sAbout section.
    • References to user interface elements, such asLikeorShare, or any other Facebook site features.
    • Calls to action, such as “Get it now” or “Tell your friends.”
  3. Default landing tabs have gone away! That’s a disappointment for many businesses who use that space to engage prospective clients. [Note:The tab still exists on your page, there’s just no way to send non-fans directly there.]
  4. You can pin a favorite post to the top of your page. This is where you could show a video, or do some of the other things that you once did with your landing page. Not a great alternative, but it takes a little bit of the sting out.
  5. All tabs are still available. But they’re wider now – 810px. So, you’ll want to make sure the content or apps you’re using fit the extra space nicely.
  6. You can now message pages using the Facebook chat feature. You can even install Facebook messenger on your desktop so that you can keep in touch with people without having Facebook open. That opens up some interesting customer service opportunities!
  7. As with your personal Timeline, business Timelines display photos, likes and apps at the top of the page. Photos will always appear in the first position, but you can change the order of everything after that. Since the first few are the only ones displayed, make sure you’ve got the most important ones first!
  8. There’s a new Admin panel for accessing your notifications, insights, likes and messages. This panel is at the top of your page, and you can hide and display it at will. Keep in mind, it’s only visible to admins of the page. So, leaving it displayed will never affect your visitors’ view of the page.

[Note: If you’re interested in a few more details related to the new features, check out Michael’s blog entry over at Local Band Review.]

As with the personal Timeline roll-out, you can use this time before the new format goes live to “tidy up a bit.” Get rid of posts that are no longer relevant by removing them from your wall. Remove tags for your business on photos or videos that aren’t appropriate. Sort and re-order photos, videos and apps to display the most important things first.

And if you get stuck with anything, or just need help getting ready, give us a call!

What’s the Big Deal about Valentine’s Day?

Here we are, and another February 14th has rolled around the calendar. This time last year, I’d been contentedly single for 12 years, raising my two kids, and growing my business.

A few short months later, my world turned upside down when “I met someone.” Ah, the drama of those words… I can still recall how sweet it was the first time I called Frank “my boyfriend,” and how giddy and silly I felt using that phrase again at my age. It was so totally unexpected, yet something I yearned for deeply, to have that connection with someone that was more than just a superficial sharing of lives.

While I’d been alone for 12 years, he’d been on his own for 10. Both of us spent that time reflecting on what was important to us in relationships, what we needed out of them, what had gone wrong in past relationships, and the priorities future relationships had to have in order to succeed.

Each, on our own, had come to the conclusion that our faith needed to be the primary focal point of a solid relationship. As I’d put it, as two people draw nearer to Christ, they’re automatically drawn closer to each other as well. This concept had been shared with me years earlier as “the triangle theory,” where Christ and two people represent the three points of the triangle. It sounded good in theory, at least.

When I met Frank, I had the chance to test that theory, and found that it was 100% accurate. The first time we prayed together, and I heard his voice thanking God for bringing me into his life, is something that I will never forget. Talk about the power of a praying partner! There is no greater sense of being loved when your loved one tells God what a blessing you are to them, and how deeply and truly thankful they are for you.

Due to our habit of prayer and the openness of our conversation with each other, I never doubted Frank’s love for me. I read a tweet this morning that said “If we truly love someone, every day should be Valentine’s Day.” That’s the way it was with us; not with the candy, cards and flowers, but with the openness of our feelings for one another.

When Frank died unexpectedly in October, the one solace I had was that I had always told him how I felt about him. There wasn’t a day that went by that he didn’t know he was loved. And I still have the poems and e-mails he wrote to me, as well as many of the voicemail messages he left that reflect his heart and his humor.

So, what’s the big deal about Valentine’s Day? For those of you who have forgotten, it’s a day that reminds us to tell those we love how we feel. But if you want to live a life with no regrets for the past, don’t let Valentine’s Day end at midnight tonight. We never know how long we’ll have on this Earth.

Be sure to tell those you love most how you feel every day, and find new and different ways to communicate those feelings each time you share them. That’s better than any box of candy you can buy!

Little things count, like a special e-mail message, a single flower, a note in a lunchbox or briefcase, or a phone call to see if there’s anything you can pick up on the way home; anything that says “I’m thinking of you.”

So don’t fear that you have to come up with a big, grand gesture every time, or that it has to be costly to do. The best ways to show you love someone aren’t paid for with cash. They’re paid for with time, thought and energy.

Who do you love, and how are you going to show them you care? Share your ideas and inspire each other in the comments below.