Archives for June 2012

Changing Your YouTube Login Account

JQTZQEJ6Y7UQ

A friend and client asked me awhile back how she could change the e-mail account associated with her YouTube channel. At that point in time, it still wasn’t possible. However, when Google purchased YouTube and began merging the accounts together, they introduced a feature that allowed user to change the e-mail address associated with the account.

This solved a host of other problems. For instance, if you created your channel before securing your domain, you couldn’t update the channel before so that you were using an e-mail address from your domain. Or if the channel was created by someone who no longer works with your company, you had to keep their old e-mail address alive just to be able to access your channel.

With the Google merge, YouTube did away with its own unique sign-in information, asking instead that you signed in using a Google account, or converted an existing e-mail address to a Google account. Now, you also have the ability to unlink your YouTube channel from one account and then associate it with another.

This video walks you through the process.

If you have any other questions you’d like Aleweb’s help with, just post it in the comments below, and we’ll get an answer for you shortly!

4 Steps to Quickly Promote Your Ideas

Carmine Gallo of Gallo Communications

Carmine Gallo | Photo credit: Gallo Communications

Communications Coach Carmine Gallo shares tips on how to craft your business story so that it can be shared in 60 seconds or less in this Entrepreneur.com blog post from January 2011. He says that there are 4 questions that need to be answered in one sentence each. They are:

1. What do you do?

2. What problem do you solve?

3. How are you different?

4. Why should I care?

The same 4 points are critical when looking for endorsements for your latest book, when you’re trying to secure speaking opportunities at new venues, or when you’re looking for media opportunities.

The people you’re engaging with are oftenbeing bombarded with information every day. It comes at them through the phone, the TV, the radio, the internet, their inbox, their mailbox, their iPod, their iPad and more!

To deal with the information overload, we’ve become dependent on receiving byte-sized pieces of information, or snippets, that enable us to quickly process whether the conversation is something we want to pursue further.

In my earlier review of Bill Schley’s book “The Micro-Script Rules,” we talked about the importance of creating a compelling story; something that people want to repeat.

The same concept applies here. When you’re working on presenting your topic to a publisher, celebrity endorser, journalist, event organizer, etc., keep your information clear and concise, but make sure that the idea sticks in their mind.

Consider rephrasing Gallo’s questions for your topic.

1. What’s your topic?

2. Why is it relevant?

3.How is it different?

4.Why should my audience care?

Answer each of these questions in one sentence or less when you present your topic for consideration. To these, I would add one final question, and that is:

5. Why am I the one who should present it?

Keep your responses short and to the point, but make them memorable. Jane Perdue of the Braithwaite Innovation Group recently told me in conversation, “Be brief. Be bold. And be gone.”

The people whose attention you’re trying to catch are being sought out by hundreds, if not thousands, of others; all of whom are hoping to catch their attention. To promote your ideas, you have to be the best at communicating them quickly, easily and in an engaging manner.

Remember this quotation from Albert Einstein. “If you can’t explain it to a 6-year-old, you don’t understand it yourself.” The same applies in presenting your ideas and topics. If you can’t explain them succinctly, you don’t understand them yourself. Give enough information to spark curiosity without going into great detail about everything and, if your contact is interested, they’ll request more information from you.

 

Thanks to @carminegallo for inspiring this blog post. If anyone wants to practice being bold and brief, share your ideas below! We’d love to hear them.

This is just a temporary post

Please ignore this post. Technorati needs it, but no one else does! I simply need to publish a post with the claim code JQTZQEJ6Y7UQ. Grr…

Getting What You Want From Your Facebook Newsfeed

A client wrote recently and said:

I’m… distressed that things I signed onto, I may not be getting. I don’t know what I need to do to be certain I always receive the feed from some of the groups I’ve “liked”.

The  Facebook newsfeed can be a bit confusing at times. For the most part, we accept what it is that Facebook shows us, and hope that it’s what we really want to be seeing.

Thankfully, I know a few rebels who like to be in control of their destinies in a variety of ways, one of which is, they’re not about ready to let a machine tell them what’s of interest to them and what’s not!  🙂

So, in response to my client’s uncertainty and my friends’ persnickety natures, I created this brief video tutorial to let you know how the newsfeed actually works within Facebook, and to offer suggestions as to how you can define what information you’re shown.

After you’ve watched it, if you have questions or any other mysteries you’d like Aleweb to shed some light on, post them in the comments below.

How to Change Your LinkedIn Password

Perhaps you’ve read one of the many articles out today about the security leak at LinkedIn? Business Insider reported:

6.5 million encrypted LinkedIn passwords have leaked, reports Norwegian IT site Dagens IT found via The Next Web.

The passwords were shared via a Russian hacker site, and security researcher Per Thorsheim confirms that the leak is legit.

LinkedIn hasn’t offered any statement on the incident at the time of this writing, but we would strongly suggest changing your password.

So, how do you change your password on LinkedIn? We’re glad you asked! This short video tutorial from Aleweb Social Marketing teaches you exactly what you need to know in less than a minute. Enjoy!