Why Would I Guest Blog?

Why Would I Guest Blog? - Aleweb Social MarketingI was asked a simple question recently.

Do you guest blog or have guest bloggers on your site?

Although my answer was rather lengthy, I want to cover the gist of it here with you. The short answer is: “Yes. I guest blog and have guest bloggers on my site. And so should you.”

If that’s all you wanted to know, you’re free to go read something else now. But if you’d like a more in-depth explanation, stick around, because here it comes.

I believe in guest blog­ging, as well as being a con­tribut­ing blog­ger because I can’t expect that every­one is going to come to my site all the time to learn about my brand. As much as I love bringing traf­fic here, I’m not a traf­fic con­duc­tor, I’m an infor­ma­tion pur­veyor.

As such, I have to be will­ing to go where my tar­get audi­ence is (on social net­works, other blogs, and online com­mu­ni­ties) and par­tic­i­pate. Oth­er­wise, it’s sim­ply hubris to expect every­one to come to me for the infor­ma­tion I feel like sharing.

So, I guest blog when invited and the audi­ence is rel­e­vant. I invite guest blog­gers on a selec­tive basis, need­ing to know that they’ll pro­vide qual­ity con­tent of inter­est to my read­ers.

My blog is syn­di­cated to other blog net­works (like Business2Community, All­Top and oth­ers), and I am a con­tribut­ing author to the Lead Change Group’s blog that is related to a sec­ondary inter­est of mine, leadership.

All of these build authen­tic­ity for my brand, mak­ing me a val­ued and trusted resource for those that do decide to fol­low me.

I wouldn’t have it any other way. Would you?

What are your thoughts about guest blogging? Do you like it when someone guest blogs on a site you follow? Do you write guest blogs yourself?

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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  1. […] are many options. You could maintain your own (and have it syndicated), seek out opportunities to guest blog on other people’s sites, and give people reasons to blog about you and whatever it is that you […]

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