Archives for April 2013

The Importance of Blogging, and Blogging Some More

I recently had someone ask me:

Do I really have to blog?

The answer to that is simple. NO! You don’t have to blog.

There is nothing in this world that compels you to blog, just like you don’t have to get up and brush your teeth in the morning, or put fresh clothes on, or take a bath once in a while.

However, you may not get the results you want though if you don’t.

The Importance of Blogging, and Blogging Some More

By Gabriel Weinberg

By Gabriel Weinberg

If your goal for your book, product, service or brand is to gain more visibility (the positive kind, mind you!), then blogging is a very powerful way to begin, for many reasons.

  1. It’s fresh content, which the search engines like to see.
  2. It’s easy for readers to share with their friends.
  3. It brings traffic to your website, increasing its visibility to the search engines.
  4. It’s more information on the internet that’s all about you and your favorite topic!
  5. It gives prospective buyers a sense of who you are, what you care about, and how you present yourself.

So, how do you get started? Don’t you have to have your own website to blog? Well… The answer isn’t quite so simple.

[Read more…]

A Beginners Guide to Self-promotion

Are you a first-time, self-published author? Wondering where to get started with promoting your new book? Or, perhaps you’ve traditionally published your book and are surprised by how little your publisher will be doing to market your book?

self-promotion, marketing, publishing, book, author, social media, publicity

Don’t wait until the last minute to begin marketing.

 

A Beginners Guide to Self-promotion

The biggest mistake that many authors make is waiting until the last minute to think about how they are going to market a book. Oftentimes, it’s not until after it is already published that they even start to consider “what’s next?” However, marketing plans should be started early in the writing process so that you have sufficient time to build the connections, relationships and social media profiles necessary to get the word out about your new title.

If you’re like the vast majority of writers, a marketing plan may never have even made it onto your To Do list. Here you are, with your newly published book in hand, and no idea what to do next.

Your marketing strategy is going to be different than someone who started earlier, unless you have a large platform already (a platform is the online reach you have using e-mail, social profiles and other online connections to connect with an audience.). Building an audience takes time, especially if social marketing is going to be a part of your overall marketing strategy. The goal of any good marketing strategy though is going to include maximizing exposure to the right target audience for your book. And while self-promotion may feel awkward and uncomfortable to you, there is no one who knows your material better than you do! You can do this! [Read more…]