Archives for May 2013

Pinterest 101: How to Use the Site for Your Business

Today’s guest post is from Bev Sninchak, a veteran freelance writer with 16 years of experience producing content for both print and online publications. She is interested in business-related podcasts, and writes about many business-related subjects, from online marketing tips to social media strategies. She lives with her husband, kids, and a menagerie of pets in the beautiful Rocky Mountains of Colorado.
Social reciprocation - Aleweb Social Marketing

Multiply your client base by social reciprocation

If you thought Pinterest was a leisure site used primarily for pinning cute decorating photos or images of crafts and hobbies, think again. Pinterest can be a powerful site to get exposure for your brand or to gain new clients.

Not sure how to employ this new online promotion strategy? Read further to discover creative ways to use this unique site to revolutionize how you promote your business online.

Keep It Visual

When using Pinterest, keep in mind you are aiming to interact with others on a visual level. While you’ll still need to use text to include product descriptions and prices, be sure to mix things up by using your boards for company-related videos, charts, graphics, and product photographs.

Remember, pins don’t always have to be static, boring photographs. Upload dynamic videos that show your personal brand in an innovative light, using everything from demonstrations of your latest products to a series of micro-interviews with your CEO. If you use case studies as part of your business’s sales strategy, present those case studies as video presentations to demonstrate how using your services can be beneficial and necessary.

Be Creative

Check out how other businesspeople are using Pinterest, and employ some of their successful strategies. Offer snapshots of your personal brand’s culture, mission statement, and philosophy. Create stunning infographs that not only provide integral information about your products and/or services to customers, but do it in a way that pops with color, style, and creativity.

The key is to get your potential customers excited about the merchandise you bring to the global marketplace. The attention span of the average consumer on the internet is mere seconds, so you’ll need to grab would-be clients and hook them quickly if you plan to capture them for future sales.

Get Social

Not only is Pinterest a visual site, it is a social venue as well. Most pins on Pinterest—an estimated 80 percent—are repins of others’ content, so be sure to produce a variety of visual content from which others can choose. If someone repins content from one of your boards, make sure to extend your appreciation to them.

In addition, build connections and open dialogue with possible customers by following their boards, repinning their pins, commenting on their posts, and liking their content as well. To personalize your interactions, employ hashtags as well. Whenever possible, also incorporate SEO keywords.

Stay Connected

If your business is already on Twitter, Facebook, Google+, and LinkedIn (and if it’s not, it should be), your next step is to connect all of those social media platforms back to your new Pinterest account. Integration is key; you want to be sure you have connection and a seamless, organic flow between all your promotional resources.

Link your other social media to Pinterest and install the “Pin” button and “Follow Me” buttons to all your other profiles. Add the “Pin” button to your company’s website and blog, also. If you have an online product catalog, make it easy for shoppers to use the “Pin” button to snag images and information about individual products or collections. The rule of thumb should be this: If you want to promote it, make sure visitors can easily Pin it.

To keep abreast of the latest developments on how to effectively use Pinterest for your business, bookmark the Pinterest for Business page and visit it often. Once you get familiar with Pinterest and how you can use it as a resource for your personal brand, you will never look at online marketing and sales promotion the same way again.

How are you using Pinterest for your brand?

The Best Social Media Platform for Business

I’ve been asked many times before, “What’s your favorite social media platform for business?”

Many people think that if you’re in business, LinkedIn is the only place to be, and while LinkedIn has its many benefits and is a strong contender in my social media platform, my answer may be surprising to you.

My favorite social media platform, hands down, is Twitter.

I know. I know. I hear it all the time. You’re thinking “What? Twitter? I just don’t get all that tweeting stuff. All it is is stuff about what everyone had for breakfast!”

That’s where I’d jump up and down, pointing my finger at you and shouting “Wrong!” Well, maybe not so much jumping up and down… And probably not shouting. (It’s not my style.) I have no idea why I’d point a finger either…

But you’re definitely wrong. Sorry!

As simple as the site is, Twitter is the most powerful tool in my social media arsenal.

The Best Social Media Platform for Business

twitter

When I found out in 2009 that I was soon to be unemployed, Twitter was where my job search took root. It was where I was first exposed to the power of hashtags to find and sort content being shared on the internet.

I was a bit nervous at first about using Twitter. Was everyone a scam artist?

Then, I came across Steve Keating (@LeadToday) on Twitter. For some reason, his simple reassurance in his bio that he wasn’t selling anything on Twitter, only giving back, set my heart at ease. I started engaging with him a bit, and enjoying his nonsensical animal trivia on Saturday mornings. It reminded me of a book my kids and I enjoyed called 365 Days of Nature and Discovery: Things to Do and Learn for the Whole Family.

Our shared interest in leadership topics led me to discover the Lead Change Group (@leadchange and #leadchange) shortly after their Leader UnPalooza in early 2010, which sounded like a lot of fun. I struck up a friendship with Mike Henry Sr. (@mikehenrysr), the founder of the group, which led me to discover and make connections with many of the founding members of the Lead Change Group.

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Why Social Media Won’t Go Away

When home computers first came out, the general sentiment of many “experts” was that they would never catch on. Similar sentiments were expressed when the Internet started, and when e-mail was introduced into corporate life

There will always be naysayers when any significant change comes along that impacts the way we do business. But can you imagine your life today without computers? The Internet? E-mail? (I know some of us would like to imagine life without e-mail, but I know very few people who have managed to do away with it in their lives completely!)

The same is true of social media. It’s not just a fad. It’s not going away. And ignoring it won’t help!

How and Why Social Media Won’t Go Away

Social media is all about relationships. As with any relationship, it can have a different context for each connection. There are some people I’m friendly with, others I buy from, I have best friends, a support network, people I ask advice of and collaborate with, and others I learn from. That’s “in the real world,” but it’s true also on social media.

One of my books, The Character-Based Leader, was written with people I met on Twitter. I share ideas with other authors and entrepreneurs, and talk about social media with clients and prospects on Facebook. I have been hired multiple times for speaking engagements and project work by people who found me on LinkedIn and on my blog. Slideshare helps establish my expertise as hundreds of people have viewed my content, and hundreds more follow my Pinterest boards.

socialmedia

Word of mouth marketing is the most powerful form of marketing there is, and much of it takes place on the Internet these days.

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LinkedIn for Authors

Every professional should be using LinkedIn, and that goes for writers too. LinkedIn is the online equivalent of real-world networking. As such, it can be used in much the same way. However, LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and lead generating “dance cards.”

LinkedIn for Authors

Here are a few reasons why you want to be on LinkedIn:

  • Links: Links from LinkedIn to your online content count in the Google search algorithm, whereas Facebook links don’t.
  • Credibility: Since LinkedIn is a site for business professionals, there is an air of credibility that having a well-ranking profile within LinkedIn grants you.
  • Research: LinkedIn’s search functions enable you to identify agents, publishers and editors in the areas you want to get into. In addition, though, it also shows you who your mutual connections are, shared interests, and other commonalities between you that enable you to craft an introductory message that breaks the ice, instead of being just another nameless face in the crowd.
  • Connections: The opposite is also true. People who are looking for what you do can find you via LinkedIn’s search functionality, but only when you have a great profile (otherwise, all of the other better profiles outrank you in LinkedIn’s search result – don’t neglect building a strong profile). I have had a number of clients and booking agents find and subsequently hire me due to LinkedIn.

It all comes down to how you use the site, and how strong a profile you have.

aleweb social marketing, tara r. alemany, linkedin for authors, all-star linkedin profile, professional writer, offer sample chapter, how can authors use linkedin, how writers use linkedin

So, how do you create a strong LinkedIn profile?

Want step-by-step video instructions to improve your LinkedIn profile? Check out our LinkedIn Mastery course on “Creating an Awesome Profile!

Follow these simple steps to create and use an All-Star author’s LinkedIn profile. [Tweet]

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