|Today’s guest post is from Bev Sninchak, a veteran freelance writer with 16 years of experience producing content for both print and online publications. She writes about many subjects, from how to use SmallBusinessReputation.com to manage your online reputation to mastering the latest social media strategies. She lives with her husband, kids and a menagerie of pets in the beautiful Rocky Mountains of Colorado.|
If you have a blog and you update it regularly, you might be wondering what else you can do to expand your brand’s online reach. One effective way to promote your brand and mix things up a bit is to guest post on other blogs.
Here are three ways to effectively utilize guest posts to increase interest in your brand.
1. Target Appropriate Host Blogs
The most effective guest posts will appear on blogs that relate in some way to your product or brand. For instance, if your product has to do with telecommunication, it wouldn’t make sense to write posts for blogs that have to do with baking cupcakes. Keep your focus tight and relevant when it comes to targeting potential blogs to pitch your guest posts to.
The smartest way to be invited to guest blog is to be a participant on a blog as a commenter. If you’re already active in the blogging community, then you have a head start. If you aren’t active yet on industry-related blogs, now is the time to get familiar with the online blogging community and make you—and the brand you represent—visible.
2. Know Your Audience
When you write guest posts for other blogs, always keep your audience in mind. Get a feel for the voice and style of each blog you’ll be guesting for. Take special note of the tone and writing style. The regular audience of a particular blog will have set expectations for the kind of blog posts they’ll read in the future, so model the format of your guest post to that of the source blog you’re writing for.
If your targeted blog uses technical language, reflect that in your guest post. However, if a blog’s posts are written for the general public and are light on industry jargon, avoid confusing terms and wording.
Read past blog posts from your targeted host blogs and check out the comment sections as well. Perusing reader comments can give you insight into the education, knowledge and interests of a blog’s followers. Keep in mind that the average adult reads at a ninth-grade level. Don’t churn out a guest blog post written at a post-graduate level and risk alienating your audience.
3. Make it Personal
Yes, readers are interested in your business, and you want to guide them to your product or brand, but don’t forget to add a personal touch as well. People find personal-themed blog posts interesting because of the voyeur factor. They also draw a lot of traffic.
Many readers will ask questions such as, “What is the company’s CEO’s personality like?” Take, for example, the late Steve Jobs. Although Apple’s products attracted buyers on their own merits, plenty of people (avid Mac users and PC users alike) were curious about Steve’s history, personal philosophy, and work methods. The same can be said for Bill Gates and Microsoft. One way or another, the brand is always connected to the people behind it. Make that connection with your brand and your guest blog readers as well.
You can tap into the personal factor in your blog post, as well as promote your brand, by making readers feel like you’re having an intimate conversation with them, as if you’re sitting down with them and chatting over a cup of coffee at a local shop. When you communicate with readers on a personal level and connect it to your profession, you instill confidence in people and, by association, your brand. Let them see glimpses of your personality and business philosophy.
By taking advantage of guest blog posts, you will keep the attention of your regular subscribers and attract new ones over to your home blog. In addition, your new readers will likely follow you on other social media platforms, such as Twitter and Facebook. Guest blogging is an essential way to effectively market and promote your business and build your clientele.