5 Unique Ways to Get Backlinks to Your Website

Today’s guest post is from Sarah Boisvert, who is an author who writes on a wide range of topics from small business to investing to high technology. She also covers social media and has written profiles of Bill Gates, Steve Wynn, and Chuck Hull.
Spider web image for 5 Unique Ways to Get Backlinks to Your Websites

Backlinks help readers find your website in the tangle of the Web! [Photo credit: Tina Phillips via FreeDigitalPhotos.com]

In this Internet age, websites are key to selling every product and service from books to videos and speaking engagements to webinars. But having a website is just the beginning. To get potential customers to find your specific website in the tangle of the Web requires having a high page rank for your keywords in search engines like Google.

Search algorithms increasingly rely upon backlinks to evaluate content strength. The logic goes that if a website is mentioned with a hyperlink to it on another website, then the content must be valuable to readers.

Knowing this, some webmasters went overboard creating links to hundreds of sites. Many of these backlinks also had no relationship to the subject matter or were connected to sites that bordered on spam.

Google responded to these tactics intended to “fool” the system, of course, and now includes relevance of subject matter in their algorithms. Consequently, backlinks of good quality are essential to driving more traffic to your website.

While it takes a little more effort now to get good backlinks, there are many unique ways to be sure your website stays within Google guidelines. Here are some tips to get you started.

Partner with Smaller Vendors

Large vendors like Amazon have established backlink programs for authors and product suppliers, but don’t ignore the smaller outlets. Get a list from your distributor of stores that carry your books and contact the manager or owner about backlinks. Organizations that hire you to speak are also a good source of backlinks. Of course, you’ll need to reciprocate and link back to these vendors on your website, but that is just good business for everyone.

Befriend Bloggers

Bloggers are always searching for new topics for blog posts. By searching for top bloggers in your subject area, you can build a list of potential websites for backlinks.

Perhaps they could include a book or podcast review, an interview before an upcoming book signing or speech, or a general interest story. This provides an opportunity for the blog to link to your website. As before, you need to be a good member of the online community and reciprocate. You can do something simple like create a page of News and Reviews with links and a brief description.

Twitter logo used in 5 Unique Ways to Get Backlinks to Your Website

Twitter is filled with media writers and bloggers [Image credit: Twitter]

Social Media

Twitter is a great social media platform for finding writers and bloggers who might be interested in reciprocal links. The Twitterverse is full of media types from national, local and international news agencies as well as bloggers covering everything you can imagine. Search for some keywords from your field and create lists of the writers you find.

There are rules of etiquette that accompany being a good member of the community. First, you’ll need to engage with the writers or bloggers, getting to know them in Cyberspace. Once you’ve established credibility and demonstrated that you’re not a spammer, you can ask for a backlink. Most Tweeters who “know” you are happy to comply.

Trade Associations and Other Organizations

Trade associations or other organizations are always happy to promote members. Often they will publish news about individual members or business and corporate members and include a backlink. This is true for every type of group from your local Chamber of Commerce to the national alumni association of your college alma mater. Get to know the membership director or IT specialist to see what kinds of backlinks they can provide.

Don’t Forget Fans or User Groups

It goes without saying that fans are always willing to help out since they are happy customers who want you to succeed. Reach out through your database or blog, but again, you don’t want to be a spammer! Limit the number of requests and, if possible, offer an incentive such as a small gift card or a promotional item.

Working on backlinks has an additional benefit beyond search engine optimization. You’ll be interacting more with the world, and it’s through being visible that good PR opportunities also arise. Following these five tips, you’ll be sure to increase sales of all your products and services through a variety of channels.

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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