Archives for September 2013

5 Tips for Getting More Facebook Followers for Your Author Page

Today’s guest post is from Brian Flax. Brian is a freelance writer based out of the Washington, D.C. area. He is experienced in a variety of topics including technology and social media marketing.
Creating "like" buttons allows people to easily connect to an author or book page from anywhere on the Internet.

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Social media has become an important way to establish a brand and market a product or service online, and authors are no exception. Creating a Facebook page also helps to establish credibility and an online reputation. It allows us to help control what is posted online and focus advertising on our target demographic.

Obtaining Facebook “likes” for an author or book page is a relatively simple process, and you don’t have to pay anyone to do it for you.

Create an Author Page

To get Facebook likes, an author page must first be setup. To create a page, a Facebook account must be established in the owner’s name. To do this, you only have to register your email, create a password, and fill out a few minor details. [Read more…]

What’s Behind a Smile?

Leo Widrich, the cofounder of Buffer, recently wrote an article for Business Insider called “How to Smile Better, According to Science.” It’s a fascinating article, even for the layperson.In It, Leo discusses the science behind smiling.Tara Alemany, author, speaker and owner of Aleweb Social Marketing, with a real, authentic smileAn important point that he makes is that there are real smiles, called Duchenne smiles, and there are fake smiles. It’s easy for a viewer to tell the difference.

A fake smile only affects the lines around the eye socket. It does not evoke a genuine smile in return.

The Duchenne smile creates a reaction in the viewer that is hard to ignore. When someone is responding to a Duchenne smile, they mimic it and experience the same chemical rush that the smiler does.

This became a topic of conversation with a client of mine recently (before I ever read Leo’s article). I’m working on his website and he has a professional headshot that is nicely done. However, it’s not an effective photo. [Read more…]