What’s Behind a Smile?

Leo Widrich, the cofounder of Buffer, recently wrote an article for Business Insider called “How to Smile Better, According to Science.” It’s a fascinating article, even for the layperson.In It, Leo discusses the science behind smiling.Tara Alemany, author, speaker and owner of Aleweb Social Marketing, with a real, authentic smileAn important point that he makes is that there are real smiles, called Duchenne smiles, and there are fake smiles. It’s easy for a viewer to tell the difference.

A fake smile only affects the lines around the eye socket. It does not evoke a genuine smile in return.

The Duchenne smile creates a reaction in the viewer that is hard to ignore. When someone is responding to a Duchenne smile, they mimic it and experience the same chemical rush that the smiler does.

This became a topic of conversation with a client of mine recently (before I ever read Leo’s article). I’m working on his website and he has a professional headshot that is nicely done. However, it’s not an effective photo.

The lighting is right. He is groomed nicely. Everything was done “right.” However, the viewer’s response to the look on his face isn’t a positive one.

We see a smile that’s a fake smile. It gives us the sense that he is uncertain of himself, and not really connected to us.

Given the fact that he’s a business coach, this doesn’t instill the sense of confidence we want people to have.

I emphasized the need for a new headshot that has an authentic and genuine smile. This was all all before Leo’s article came out.

Thankfully, the article was a good resource to send my client for him to consider before having his headshot retaken.

So what does your most recent headshot say about you?

Have a few friends look at it. Does it compel them to smile in return? If not, it may be time for a new headshot for you too.

If you enjoyed this content, why not
subscribe to the blog so that you don’t miss out on future posts!

The following two tabs change content below.

Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

Latest posts by Tara R. Alemany (see all)

Speak Your Mind

*

Time limit is exhausted. Please reload CAPTCHA.