Archives for November 2013

Incorporating Holiday Events into Your Social Media Campaign

Today’s guest post is from Craig Robinson, an online writer for Qwaya, a facebook ad campaign tool. He loves to write different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums. Be sure to follow him on twitter @Craig_Qwaya.

 

Aleweb Social Marketing - Social Media Christmas TreeThe mass expansion of social media has opened a lot of doors to individuals looking to make an impact with their brand through public speaking.

Whether you refer to it as the speaker community, the lecture circuit, or any other name, this is an old-school method of reaching an audience that dates back to Rome, with would-be Senators speaking to crowds in alleys about issues.

Today, of course, public speaking is incredibly modern and interactive.

Even though sites like Facebook and YouTube make it possible for public speakers to reach a much larger audience, it can still be quite difficult to attract a lot of people to an event.

The larger overall audience is a huge plus for any speaker. Though, for many authors and other solo speakers, a large live audience is what ultimately pays the bills. Below, we will look at a few different ways to turn that online following into an increase in live attendance for a holiday event. [Read more…]

Do the Holidays Get You Down?

Two years ago, I was sitting at the Thanksgiving table feeling resentful because no one else seemed to get how much pain I was in. I wasn’t thankful. I didn’t want to celebrate. Less than a month before, I’d found out that my fiancé was dead.

Yet, because I was always the hostess, the expectation was that I would be fine doing with everything this year too. I wasn’t! I was hurting. I’d lost someone I loved less than a month before, and was still waiting to be able to bury him.

But it wasn’t just Frank’s death that overwhelmed me. It was coming this close to my dream of having someone to share my life with after so long spent alone, and having it snatched away. I was dealing with grief, feelings of betrayal, hurt that loved ones just didn’t seem to understand, confusion, and so much more.

Maybe you know someone who is hurting over the loss of a loved one right now, or that is struggling with some other loss. Or perhaps you know someone who needs to escape the trap of shame, low self-esteem, abuse, poor health or other seemingly insurmountable challenges?

[Read more…]

3 Reasons You Need a Marketing Budget and How to Get One Started

Today’s guest post is from Erin Steiner is a freelance writer from Portland, Oregon. Figuring out her finances took her a while, too.

Marketing and promoting others is easy. Of course you want to talk up the projects your friends are working on. You’re proud of them and you want them to succeed. Marketing yourself, however, is trickier. Marketing yourself feels icky. The idea of setting money aside just to market your book or your profile feels selfish.

Aleweb Social Marketing - 3 Reasons You Need a Marketing Budget - And How to Get One Started Pic 1

It’s the piece of the puzzle that’s easiest to put off…but it shouldn’t be.
Image Courtesy of Stuart Miles/FreeDigitalPhotos.Net

Still, you need to do it. Here’s why.

  1. What you are effectively doing is creating a “business of you.” Setting aside money for marketing and promotional purposes helps cement that in your head. It forces you to see what you’re doing as a real and serious enterprise and not just a hobby that you’d like to “go pro” with someday.
    This doesn’t stop with you. Separating out your marketing budget and business expenses from your personal finance helps others draw boundaries between the you that is their friend/parent/spouse/neighbor and the you that is a successful author/artist/entrepreneur.
  2. Setting up a marketing budget helps you make sure you always have enough on hand to pay for promotional needs. That way paying for things won’t feel like “borrowing from Peter to pay Paul.”
  3. Your taxes will be much easier. Remember: Money that is spent in the name of building and marketing your brand is often tax deductible. By separating your expenses, you can keep your professional taxes separate from your family’s personal taxes, which will save everybody at least a few migraines.

So how do you do it? How do you create this mythical marketing budget for you and your projects? [Read more…]