Archives for 2014

An Interview with S. Chris Edmonds, Multi-Talented Executive Consultant

Chris Edmonds - The Culture EngineI had the pleasure of getting to know this month’s Featured Author through social media these past few years although we still haven’t met in person or even spoken on the phone. (We’ll have to remedy that, Chris!)

We met through mutual contacts and interest in the Lead Change Group, which is the organization that published one of the books I co-authored, The Character-Based Leader.

S. Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams. Since 1995, he has also served as a senior consultant with the Ken Blanchard Companies. [Read more…]

An Interview with Brian Jud, Executive Director of the Association of Publishers for Special Sales

This month’s Featured Author interview is with Brian Jud, an incredibly resourceful author who is extremely active in the publishing world. As an industry expert, he conducts monthly Book Marketing 201® webinars for the Association of Publishers for Special Sales, an organization that he is the Executive Director of, as well as conducting the Book Marketing Monthly® webinars for CreateSpace. He also is co-owner of the Premium Book Company and owner of Book Marketing Works.

Brian Jud - Association of Publishers for Special SalesSuffice it to say, Brian eats, sleeps and breathes publishing and book marketing. I have often been amazed when in conversation with him at how his mind works, and all of the valuable insights and resources he has at his disposal.

I had the pleasure of meeting Brian in a social setting a couple of years ago, where we enjoyed talking about books, writing and the publishing industry in general. At that time, he was still very active in an organization that he’d started, the Connecticut Authors and Publishers Association. As a newbie in the midst of writing my first book, I aspired to be at that level someday and Brian was gracious with his knowledge and advice.

That’s no less true today. Brian regularly speaks at writers’ conferences and other industry events, as well as providing consulting services, and focusing his efforts on more lucrative and “out of the box” sales activities related to book marketing and promotion. [Read more…]

An Interview with Mark Wayne Adams, Award-Winning Children’s Book Illustrator

Mark Wayne Adams, Award-Winning Children's Book IllustratorThis month’s Featured Author interview is with Mark Wayne Adams, an amazing children’s book illustrator whose work has won more than 50 awards over the past 6 years.

I’ve seen his work and heard him speak about book marketing, and can highly recommend him as both an illustrator and a children’s book publisher if you’re in the market for one. He was also recently installed as the President of the Florida Authors and Publishers Association.

I had the pleasure of meeting Mark at The Business of Writing International Summit and absolutely love the enthusiasm and energy he brings to everything that he does. Mark was inspired to chase his entrepreneurial dream in the 3rd grade, selling drawings to classmates. To hear him tell the story, you had to admire his gumption!

Here we are now years later, and 3rd grade is far behind him. In this interview, he shares a bit about how he got his start as an author (not simply an illustrator), and some of the techniques that have worked well for him in marketing his books. [Read more…]

Giving the Gift of Significance

Too often our days are filled with To Dos and appointments, running here and there, and we forget to stop and notice the needs of others. We become so focused on getting things done or on trying to pay the bills or on being successful that we forget to take the time to give back.

Participating in a mastermind group is great for many things. I’ve outlined 5 Powerful Reasons for Joining a Mastermind Group in an earlier post. However, today’s post isn’t about what you can get out of a mastermind group. It’s about the opportunities it affords you to give back. When you give the Gift of Significance to others, the rewards are immeasurable!

Take a listen to this simple story and you’ll see what I mean.

And if you have any interest in learning more about The Best is Yet to Come Mastermind Series, you can request more information here. You’ll be sent a brochure that outlines the format of the mastermind series, and will be put on a mailing list to receive more information once the dates are set.

 

An Interview with Victorine Lieske, NYT Bestselling Self-Published Author

Victorine E. Lieske, Aleweb's Featured Author for August 2014This month’s Featured Author interview is with Victorine E. Lieske. I met Victorine at The Business of Writing International Summit in Louisville, KY, earlier this month. She was there as another speaker and presenter, and I found her credentials to be captivating.

Victorine self-published her first book, Not What She Seems, in April of 2010. In March 2011, the book hit the New York Times bestselling ebook list, where it stayed on the list for six weeks. By May 2011, she had sold over 100,000 copies.

Now I don’t know about you, but I’m guessing that we’re in agreement about this. We want to know how she did it!

She has shared her secrets in How to Find Success Selling eBooks, but has agreed to answer my interview questions in addition. So here we go! [Read more…]

What Inspires You to Create a Breakthrough Mindset?

Woman Holding the Sun in the Palm of Her Hand - Photographer unknownNo matter what you do or who you are, there are times in our lives where our own weaknesses and inabilities can limit what we accomplish. To achieve more, we need to learn something new or overcome a limiting mindset.

And it’s not just one area of our life we need to focus on. Every day, we fill multiple roles. We’re in business. We’re a friend or family member. We’re a parent. We’re a colleague. We’re a role model or we’re being mentored.

There are so many different facets to a life that it can be hard to be intentional about all of them all of the time. But it’s important to be aware of what we do well and where we can use some improvement.

I think that’s one of the reasons that I enjoy the wisdom of people like Zig Ziglar and Les Brown so much. They are very real individuals, who understand what it means to be human and to overcome challenges. Their inspiration can yield better business partners as well as better parents. [Read more…]

Researching Killer Topics Using KindleSpy

KindleSpyEarlier this week, I came across to the new tool that quickly has become my favorite new toy. It’s called KindleSpy.

If you haven’t heard of it yet, KindleSpy allows you to research book ideas and competing titles on Amazon.

Consider this, perhaps you’ve got a few different ideas for the next book you want to write. But where should you spend your time and effort? KindleSpy can help you answer that question quickly and easily.

This tool comes as a Google Chrome extension. When you use it to access Amazon, you can research any category or author page to learn vital information about the books that are selling there.

Not only that, KindleSpy can gather information about the best-selling titles in a category and show you the top five words used in those best-selling titles. With a little wordplay, you can use those five words to create a potentially best-selling title of your own.

With the information the KindleSpy shows you, you can research your various book ideas and determine which ones are most likely to earn you money. [Read more…]

An Interview with Renée Cabourne, the Money Savvy Woman

Renee Cabourne - The Money Savvy WomanToday’s guest in Aleweb’s Featured Author series is Renée Cabourne, founder of Money Savvy Woman.

Renée and I met at a workshop last fall that had a profound effect on both of us. I attended the workshop because it was being given by a friend and I wanted to support her.

I’ve often joked since then that if I’d known what it was all about, I would never have gone! So, meeting Renée was a fortuitous event because if I’d had any idea what I was getting into that week, I wouldn’t have been there.

Given the depth of what we were experiencing in the workshop, close bonds were created among all of the small group attendees, and it’s been a pleasure to see Renée step into her calling over the past ten months.

So, just who is this Money Savvy Woman? She is someone who uses her passion and expertise to help her clients, students, and readers transform their financial confusion and struggle into a clear purpose and relationship with money.

Her Savvy HarMONEY™ Process gives people the ability to manage their money effectively, resulting in freedom, improved money dynamics in their relationships, and the ability to get out of the “lack & consumer” mentalities and into living lives abundantly. In the last 12 months, many of her clients have moved from living paycheck-to-paycheck to having a savings cushion and making monthly investment contributions. [Read more…]

5 Powerful Reasons to Join a Mastermind Group

5 Powerful Reasons to Join a Mastermind GroupAs of today, we’re half-way through 2014. Have you accomplished at least 50% of the goals you started out the year with? I know I haven’t!

I knew at the time I set my goals that they were aggressive, and it was going to take a lot of time, effort and focus to achieve them. But I chose to stretch myself instead of staying in my comfort zone, and I tied each goal to specific monthly milestones in my Sales and Marketing Plan so that I could assess my progress along the way.

Thankfully, even when we find ourselves a bit behind where we want to be, there are ways to surge ahead.

In my experience, participating in a mastermind group is key! I have never met an extremely successful person who hasn’t had a mastermind group to help them accomplish their goals. [Read more…]

Using Active Engagement to Get More Book Sale Leads

Using Active Engagement to Get More Book Sale Leads

Every author’s goal!

As an author, you are also an entrepreneur. You created your own product (your book), and now you have to sell it.

Selling books means finding readers and encouraging them to take a chance on your words. In the marketing world, those same readers would be called “leads,” and the best way to generate more leads for your book is to use active engagement. Here is how you do that.

Personalize Your Marketing

Personalized marketing is where you tailor your marketing efforts to one specific individual at a time. That probably sounds like a lot of work, but it isn’t that complicated. Those emails you get from GoDaddy or Living Social every day, the ones that greet you by name? That is an example of personalized marketing. The coupons you get at the grocery store after swiping your member’s card? Those are examples of personalized marketing. [Read more…]