Archives for January 2014

Perseverance: A Must-Have for Authors to Be Successful

Becoming a published author is not an easy task. I’m sure you’re already aware of that… While writing may seem like the hard part, you have to think about how to design and format the book, find a publisher, secure endorsements, market the book, and promote it when the writing and editing is done.

You’ll probably even have a moment or two where you consider giving up.

When it comes to being a successful author, the key is perseverance. Tweet: When it comes to being a successful author, the key is perseverance. #success #writing http://ctt.ec/hY_lq+ #aleweb

Keep reading for tips on how you can dig in and persevere through the hardest parts of being an author.

No matter what step you’re working on in the writing process, perseverance is the key.

Forget About Your Comfort Zone

Bob Parsons, GoDaddy founder, has a list of 16 “rules for survival,” many of which can be applied to surviving and thriving as an author.

His first rule is to “get and stay out of your comfort zone.”

(You can read the rest of his rules here.)

Writing, publishing and marketing a book isn’t an easy process. If you’re unwilling to step out of your comfort zone, achieving your goals can be much more difficult than it needs to be.

The truth is, things rarely get done while you’re safe and warm in your comfort zone. [Read more…]

Self-Publishing: Here for the Long Haul or a Passing Trend?

Just as the Internet sent the music industry reeling and gave talented, but unknown, bands the ability to produce, create and promote their own music, the Age of Information has transformed the publishing industry as well.

As soon as authors found the ability to begin creating and marketing self-published books, the publishing industry was shocked to find it had realized too late that it was operating in the Age of Self-Publishing.

Self-publishing - here to stay?As a result, the publishing industry as we knew it is in a downward spiral and will need to find ways to adapt quickly if it’s going to ultimately survive at all.

The Digital Death of Print

Almost immediately following the mainstreaming of the Internet in the late ’90s, the newspaper industry saw steep and rapid declines from which it still has not recovered. Online news aggregators ushered in an era of dramatically lower advertising revenues for news dailies, having a significant impact on their bottom lines.

In the same way, the book publishing industry also felt the immediate and irreversible crush of digital readers, eBooks and the extraordinary ability for authors to take control of their own books.

While YouTube allowed savvy comedians and video producers to reach their audiences without any middleman, authors can now make their own way in the world with the right guidance and know-how. [Read more…]

An interview with John Suscovich, the FoodCyclist

As I announced in December, once a month, I’ll be sharing a Featured Author post. Through author interviews, I’ll be uncovering ideas from established authors that will help you learn from those who have gone before. As Jim Stovall pointed out in his book, The Millionaire Map, ”Never accept a map from someone who hasn’t been where you want to go.”

John Suscovich - FoodCyclist and Farm Marketing SolutionsToday’s post features John Suscovich, a resourceful young farmer, husband and father, who has created the perfect blend between “the old ways” (organic and sustainable agriculture) and “the modern world” (using the internet to grow his business and support his family).

John is the Founder and Creative Director of FoodCyclist.com and FarmMarketingSolutions.com. His passion lies in the combination of cutting-edge technology and old-school techniques. This is best exemplified in his marriage of sustainable agriculture and internet marketing. When he is not out weeding, seeding or chasing chickens, he is on the web sharing the  pursuit of his passions.

When John told me about his first eBook,  Stress Free Chicken Tractor Plans, which was released in October 2013, all I could think was “now that’s a niche topic if I ever heard of one!”

Despite what you and I might consider limited appeal for his book, he’s earning enough from this one income source to cover his car payments. For any writer, that’s a great thing to achieve! So, I thought you might enjoy learning about how he’s doing it.

[Read more…]

7 Tips for Successfully Finding Volunteer Book Reviewers

It’s the blessing and the curse of living in an increasingly interconnected world. Finding out what other people think of things is incredibly easy. As a shopper, this is helpful. However, as an independent author, getting people to read and write book reviews is now mandatory if you want to succeed, and finding people to do that honestly can be a huge and time-consuming challenge.

Take this conversation that I started on LinkedIn, for example. I was preparing for the release of my latest book, “The Best is Yet to Come,” and decided to find out what recommendations other authors had for finding reviewers. For those who are budget-poor and time-rich, they provided some great ideas.

[Read more…]

How I Got More Book Reviews Using Story Cartel

StoryCartel logoI’m often asked by my clients how to go about getting book reviews for their latest title. I have a few of my own ideas, but thought I’d open up the question to members of the Book Marketing group on LinkedIn. It was there that I learned about a site I’d never heard of before called Story Cartel. I thought you might like to hear about it too.

If you are willing to offer your book in digital form on Story Cartel for 30 days, and can offer $30 worth of Amazon gift cards for a contest, volunteers will download your book (for free), read it, post an honest book review on Amazon (and wherever else you request), notify Story Cartel of their review, and then be entered into a drawing for one of the gift cards. There are three winners (that’s why 3 are needed).

The idea intrigued me, but I wanted to make sure it was worthwhile before recommending it to my readers. [Read more…]

2014 is the Year It All Gets Better

Have you been struggling to make ends meet? Have you been working hard, but getting nowhere? Have things happened that you never anticipated?

Here’s how to turn your pain into greatness.

[Read more…]