Archives for April 2014

What is Google Authorship and Why Should You Care?

As content creators, we want to have our work viewed by as many eyes as possible. Getting the word out there about what we’ve written, what we’re doing, and where we’re going is important, right?

We like to think that if we create great content, Google will love us and will give us all of the credit that we’re due for being such wonderful innovators of ideas.

The sad truth is, unless you give Google a reason to know who you are, it’s not going to notice…

To put it bluntly, you are nobody to Google until you’re somebody.

Google is great at being able to judge the authority of a domain (a website) based on a number of key factors like traffic, engagement, authority, etc. However, it has no idea who you are or what you’re writing until you stand up and say “Here I am!”

That’s why they introduced the Google Authorship program. [Read more…]

Congratulations, You Won a Book Award! Now What?

Today’s post is a guest post from James Ventrillo, who is the president of Readers’ Favorite, which runs one of the most popular book award contests online.

While researching contests to submit my latest book to (The Best is Yet to Come), I came across a post from James on BookBaby that impressed me called “6 Things Authors Should Know About Book Award Contests.”

I reached out to him to ask if he’d be willing to share some thoughts with you about how to gain the most visibility from having an award-winning book. After all, I hope to be able to make that claim later this year, along with every other entry hopeful that applies to a book award contest.

For those who are interested, the annual Readers’ Favorite book award contest is accepting entries until June 1st. Additionally, the site offers free reviews for authors. So, it’s a great resource to check out! Click here to learn more.

Readers Favorite Book AwardsPlacing in a book award contest is no easy feat and can dramatically change the way people see you and your work, as it should. If you did not quite reach an award level, but still received an honorable mention or were a finalist, you can still get a ton of mileage from it. So here are 5 tips to help you get the most out of your new award.

What’s in a name?

As an award-winner you can and should refer to yourself as an award-winning author! You should also refer to your book as an award-winning book. From now on those two words should append any mention of you and your work, from your email signature to your book’s cover. If you have a profile somewhere, update it. Wherever you are selling your book, update it. If your name or book title is out there somewhere, go slap on your new moniker and award image, you earned it! [Read more…]

An Interview with Susan Steinbrecher, a Heart-Centered Leader

April’s Featured Author is a fellow member of the Lead Change Group, and someone I’ve interacted with on Twitter for years.

Susan Steinbrecher head shot media, author of Heart-Centered LeadershipSusan Steinbrecher is an executive coach, licensed mediator, speaker and author, and is CEO of Steinbrecher And Associates, Inc., a management consulting firm that provides professional-development services in the areas of executive coaching, group facilitation and customer and leadership training.

Susan’s Amazon bestselling book KENSHO: A Modern Awakening, Instigating Change in an Era of Global Renewal is a business book that delves into the realm of personal development.

She is also the co-author of Heart-Centered Leadership: Lead Well, Live Well (2nd edition, February, 2014), Roadmap to Success, and Straight Talk from America’s Top 10 Speakers.

Susan is a Huffington Post Business blogger and has also been a featured expert on MSNBC Your Business, Good Day Dallas, Texas Living and the John Tesh Radio Network, Fortune Small Business magazine, Woman’s Day, Dallas Business Journal, CBSMoneyWatch.com, CNBC.com and CNNMoney.com.

So, as you can see, she has an impressive body of work and experience behind her. With the re-release of her book Heart-Centered Leadership out earlier this year, I thought it would be a great time to reconnect and ask her our standard set of Featured Author questions. [Read more…]

Does Marketing Feel Overwhelming Sometimes?

I can’t begin to tell you how often I hear these words:

“I know I should be doing more to market my business (book, product, brand, etc.), but I just don’t know where to start!”

Have you ever felt that way?

For many people I talk with, it’s not that they’re afraid of social media or their website or of trying something new. They actually could do these things, but they need someone to tell them what to do, and when to do it.

Does that sound like you?

The Bite Sized Marketer logoIf it does, you may be interested in our newest service that was released this weekend.

It’s called “The Bite-Sized Marketer.”

Here’s what you’ll get:

  • Once a week, you’ll receive a 5-10 minute video tutorial with detailed instructions of something you can implement in an hour or less of your time.
  • You’ll receive bonus materials that help you plan and implement your own marketing activities.
  • You’ll have access to a secret Facebook group where you can ask questions and support each other as we go along.

This service is intended for anyone who doesn’t know where to start with their online marketing, but knows they should be getting started.

The first module of the series will go into detail about using LinkedIn to generate more business, create more partnerships, and establish your expertise. Eventually we’ll cover additional social networks, blogging, and productivity tools and resources I recommend my clients use.

The content will be helpful to anyone who is looking for do-it-yourself instructions, and wants someone to guide them through the process so that they can streamline the marketing process by using those tools and techniques that work, while avoiding those that are time-wasters.

It doesn’t matter whether you are an author, a speaker, an entrepreneur, a job seeker, a student or a corporate employee. The Bite-Sized Marketer is for you!

I am so excited about what we’ve created here that I’m offering a special launch week discount, good for the lifetime of your subscription. Normally, the subscription cost is $47/month, with no minimum contract. You can cancel at any time.

However, if you sign up this week, your cost will only be $37/month for the lifetime of your subscription!

I’m so certain that you’ll see the value in our content that we’re offering a 7-day money-back guarantee as well. Try it out. If you decide it’s not for you, I’ll refund your money; no questions asked.

Marketing doesn’t have to be overwhelming. The Bite-Sized Marketer will take you on a guided journey, showing you how to market online, one bite at a time.

 

Please be sure to share this post with friends, colleagues, job seekers and students who you feel may benefit from receiving in-depth training that they can take at their own pace.

Setting up an Editorial Calendar

It Can be Hard to Stop Coming Up with Content Ideas, So Create an Editorial CalendarEarlier this week, I shared “9 Ways to Generate Content Ideas.” The problem is, once you get started generating ideas, it may be hard to stop.

So, what do you do with all of the new ideas?

You create an editorial calendar! This calendar will allow you to organize and prioritize your posts so that your blog starts to gain some continuity.

Rather than random thoughts shared here and there, each post can build on the one before, or introduce one that’s to come after. [Read more…]

9 Ways to Generate Content Ideas

9 Ways to Generate Content IdeasOne of the most common questions I’m asked by someone new to blogging is:

But what will I write about?

The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas.

So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from… [Read more…]

Using Current Events to Connect with Your Audience

I’m sure you’ve heard it said, time and time again, that your content has to be relevant to your readers. One of the ways of doing that is to make your content timely. In other words, to write in response to current events.

My friend, Kurt Shaver, from The Sales Foundry wrote a great blog post this week called “Social Selling and The Final: How to Strengthen Relationships.”

NCAA Final Four logoIn it, he uses the example of The Final 4 in basketball as a catalyst for strengthening your network. It’s not so much content generation here, as an excuse to reach out to people you’re connected with and strengthen the bonds that you share. [Read more…]