Archives for January 2015

The Best Uses for a Book Trailer Video

I recently came across a discussion on LinkedIn where Ambalika Bhattacharyya, an author and marketing associate, posted the following question:

I would very much like to hear from authors on how they use the video trailer of a book to take it to its readers. Do share.

The issue here isn’t what to do with a book trailer, it’s what to do with videos in general. Most video creators don’t pay attention to how video actually works. So, they spend the time, effort and possibly money to have a video made, but then don’t use it properly.

LightbulbHere are just a few thoughts for you on how you can get the most out of any video that you create.

Create Your YouTube Channel

First of all, make sure you have your own YouTube channel. I’m assuming if you have videos created, you’ve got one.

In the channel settings, make sure that you populate the About information, including a good profile image and cover art to make the channel engaging. That includes making sure that there are links to your website as well as to your book listing. [Read more…]

An Interview with Eva Marie Everson, Multiple Award-Winning Author and Speaker

Welcome to the New Year! I hope that 2015 is off to a great start for you. We’re starting off this year’s Featured Author interviews with the first author who I don’t actually know in person, but her work has affected me profoundly.

Eva Marie Everson - Author and SpeakerYou see our guest today is Eva Marie Everson. She is a multiple award-winning author and speaker, as well as owner of Pen in Hand, where she coaches new authors in their writing pursuits. She is also the founder of Word Weavers International, and it’s through that organization that she has had an impact on my writing and work.

Word Weavers is a writers’ group that was founded in March 1997 to provide a forum for Christian writers to critique each other’s work in a face-to-face format in order to learn about and improve our craft. [Read more…]

How to Market Your Book Yourself the Right Way

Today’s guest post is from Jennifer Landry, a dedicated web journalist living in Malibu, California. Jennifer specializes in writing articles about business, marketing and the social media landscape. You can follow her on Twitter at @jkalandry.

Start Marketing First

Jennifer Landry headshot

Jennifer Landry

This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with your potential readers long before you plan on asking them to purchase a book from you. Building your network, or as Seth Godin terms it, “your tribe” takes time.

There is only one sure way to build a tribe: consistently deliver value of some kind over and over so that people know they can trust you to deliver value over and over.

For writers, this means writing things that do one or both of two things–entertain and inform. Typically non-fiction writers work more on the “inform” end of the spectrum and fiction writers operate more on the “entertain” end. But there is no rule that says you can’t do both. The fact is, one of the reasons writing is so hard is that there aren’t really but a few rules, and they are more like general guidelines. Unfortunately, the same goes for marketing. [Read more…]

11 Reasons Why Writing a Book is Good for Business

Emerald Lake Books logoHave you ever wondered how to make a bigger impact than you already have?

For many business professionals, time is the rate-limiting factor. You can only connect with so many people in a given number of hours. So how do you take things to the next level?

Well, there are a number of different ways.

Speaking is one of them, and something I do a lot of and enjoy, but it’s not for everyone.

Creating videos is another. Video content is easy to share, simple to create, and has the potential to make a viral impact, but it requires some technical ability.

Blogging is another means of connecting with more people with less effort, yet it requires steady website traffic.

So there’s no one magic bullet. You’re better off if you try to implement a mixture of all of these.

But there’s one more thing I’d recommend, assuming you have it in you. There’s writing a book.

Not everyone is cut out to be an author. It’s time-consuming, hard work and can take months or even years to pay for itself.

However, for those who do take up the challenge, writing a book can be an incredibly rewarding experience.

Here are some of my top reasons why I think becoming an author is good for business. [Read more…]