Archives for March 2015

Taking the Mystery Out of Image File Types

We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more.

I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent.

So the question kept coming up for me. Which image file type should I be saving things as?

I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a few sentences…

However, when you need it, the answer comes, right? [Read more…]

An Interview with Joel Friedlander, The Book Designer

This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it.

Joel Friedlander - The Book DesignerSo, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his stuff! He is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher’s Ultimate Resource Guide.

Joel has been launching the careers of self-publishers since 1994. He is also the founder of the online training course, The Self-Publishing Roadmap and provides pre-designed book templates and other tools for authors at BookDesignTemplates.

With all of that experience, you’re in for a real treat as he shares his knowledge and insights into the publishing (and marketing) world. [Read more…]

Is Your Website Ready for Mobilegeddon?

Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results…

Google webmasters logoSo, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

This prefaced their announcement that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

As Chuck Price from Search Engine Watch put it “In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse.”

It’s this prevailing opinion that has led developers to refer to this impending algorithm change as “Mobilegeddon.”

So what does that mean for you? [Read more…]

5 Tools to Manage Your Social Media Content

Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content.

It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?

This topic came up recently in a Facebook group I’m part of, so I thought I’d share with my readers some of the tools and techniques I use to keep content flowing smoothly, even when my schedule is choppy.

Keep in mind that every social network has a different posting etiquette. Twitter, with its speed, requires more posts in a day to remain visible and relevant than, say, Facebook (although there are some studies that show that’s beginning to change to combat Facebook’s reticence to share page posts).

So, the tools I use are configured in such a way to ensure that I’m posting to the appropriate network at a pace and on a schedule that suits that social network.

That said, here are 5 tools and techniques I use for maintaining a flow of content for my followers. [Read more…]

Want to Master LinkedIn? Now’s Your Chance!

As I mentioned in my book, The Plan that Launched a Thousand Books, LinkedIn is a great resource no matter what profession you are in. The groups provide a wealth of information and collaboration opportunities. The blogs expose you to a wide variety of topics and interests.

And the people? As with any networking opportunity, there’s a wide array of personalities and professions.

As a speaker, I love connecting with event planners and audience members there.

As an author and publisher, I enjoy sharing ideas with others who are going through the same trial and error to learn how to market their books in the best ways possible.

I’ve taught thousands of people how to get the most out of LinkedIn over the years, and now I’d like to teach you.

Whatever your professional objective (to find a new job, advance your career, or sell more books), my LinkedIn Mastery courses will get you headed in the right direction. [Read more…]