Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you.
You might have heard the term “social selling” before. But if you haven’t here’s a quick definition.
Social selling is when sales people use social media (LinkedIn especially) to interact directly with their prospects. Sales people provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
LinkedIn’s new Social Selling Index (SSI) measures the 4 key elements of social selling.
- Establishing your personal brand by completely filling out your profile and sharing content regularly through status updates, blog posts and engaging with the content of others.
- Finding the right people to add to your network by using available search tools to identify better prospects in less time.
- Engaging with insights LinkedIn provides, so that you can discover and share conversation-worthy content so that you can create and grow relationships.
- Building relationships to strengthen your network by finding and establishing trust with decision makers.
Your profile is rated daily based on each of these elements to give you a score, as well as recommendations for improvement, and an idea of how you rank in comparison with others in your industry and network.
To view your own SSI rating, visit your Social Selling Dashboard on LinkedIn.
You’ll see the breakdown among the 4 different elements, with scores for how well you’re doing with each. A perfect score is 25. If you have anything lower in a given area, it means there’s room for improvement!
Need some help figuring out how to improve your score? We offer two LinkedIn Mastery courses on Udemy, one on Creating an Awesome Profile and the other on Growing Your Network.
You’ll learn enough in these two courses to significantly shift the needle for all 4 elements of your SSI rating.
And for our readers, we have a special offer good through the end of August.
Use the coupon code “SSI2015” to receive 25% off of either course.
If you find that your SSI isn’t as high as you’d like, consider taking these courses, ask questions in the Discussion area, and let’s see if we can’t improve your SSI.
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