After a presentation I gave recently, an attendee wrote on the evaluation form:
I had no idea all of this existed! I am very interested in writing a book buy cannot find the time. Might it be more helpful when my last child is out of the house? Or am I just a slug?
Of course, the question made me smile, but I know that plenty of people wrestle with the same issue.
They want to write a book.
They want the visibility and authority that being a published expert in their industry affords them.
But finding the time to actually sit down and write seems nearly impossible! A book is a means to an end for them, not the “be all, end all.”
So, is there a solution to this problem?
Of course there is!
Oftentimes, an expert talks a million times a day about their subject matter.
They speak as a form of marketing their business and building their brand.
They know their material inside and out so that they can answer questions at the drop of a hat. (Are you liking all the cliches?)
The point is, they know their stuff.
If you’re sitting there reading this, nodding your head, thinking to yourself, She could be writing this about me! you’ll be happy to know that there is a solution to your problem.
You most certainly can write your book. You don’t have to wait until your last child moves out. You simply have to be disciplined and creative, and technology these days makes it easy to do both!
My friend, Ann McIndoo, first introduced me to this concept back in 2012, and I’ve adapted it to fit my own needs and used it frequently since for myself and my clients ever since. I use it for content as short as a blog post, and as long as a book. And you can use it to write your book too.
Here’s the secret: You can speak your book!
What does that mean?
Well, if you spend a little time planning the structure of your book, creating an outline, knowing who your target audience is, you can fill in the gaps by digitally recording its content.
Personally, I use Dragon Naturally Speaking to do that. The benefit there is, it transcribes my speech for me into the written word. (I use the Premium edition rather than the home version so that I can record using my digital recorder, and then come back at a later date and plug it into the software for transcription.)
Sometimes, people prefer to simply record themselves speaking and then have their assistant or a service like Speechpad transcribe it for them.
Either way, the idea is to dictate the book’s content and have it transcribed (real-time or after the fact). With that starting point, you can either fill in any gaps you find yourself or hire a ghostwriter to help you. Then, when the content is all written, be sure to work with an editor to polish things up.
The benefit to “speaking your book” is that you can do it whenever you have a spare moment. I’ve recorded an entire chapter while driving to pick up my kids somewhere or while exercising on my stationary bike. I’ve even recorded blog posts while washing the dishes and folding laundry!
It’s really not that hard to do. And if your business would benefit from the authority that being an author and a recognized expert would lend to it, then what are you waiting for? You’re doing a disservice to your future clients and your brand if you keep putting off writing your book.
One of the greatest benefits of writing a book is that it actually helps you clarify your message, making it easier both to present your brand to others and to fill any gaps in your knowledge or services that you might have overlooked before.
Our sister company, Emerald Lake Books, offers all of the services necessary to edit, design and publish your book when you’re ready. We even do market research as well, if you need help settling on what to write about. So, if you find yourself needing help or encouragement along the way, let us know!
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