Doc Swiner is Your Favorite Social Media Family Doc

Today’s guest post is from C. Nicole Swiner, MD, whom I recently met through a Facebook group we both belong to. She is a family medicine/general medicine expert (look for #docswiner), covering a broad spectrum of both medical and mental health issues, as well as an author and speaker.

Your Favorite Social Media Family Doc…

…that’s what I like to call myself.

C. Nicole Swiner, MD

C. Nicole Swiner, MD

When I first started practicing Family Medicine, I didn’t even know what Facebook was. I avoided it like the plague, wondering why anyone would want to share their private moments and pictures with strangers on the Internet. But as I began to write articles and started to blog, my husband (who I think is a Marketing genius) encouraged me to consider it more. I was new in my practice, getting ready to start a private practice, and decided to soon write a book, so it made sense. I needed to be on social media. Most importantly, it was free.

I was new in my practice, soon to be starting a private practice, and decided to write a book as well, so it made sense. I needed to be on social media. Most importantly, it was free.

After a while, I became a pro (or addicted, some might say!) and I was on all of the popular social media outlets. I later developed a separate business page just for my medical blogs and, from those, my book How to Avoid the Superwoman Complex was born.

Not many of my colleagues had written a book and most didn’t use social media at the time. For me, it has been a necessary and effective tool for building visibility my book and brand.

I owe the success (and funding, for that matter) of my book to Facebook and social media.

By using GoFundMe.com, I was able to raise money for publishing my book and start taking pre-orders, while the word spread like wildfire. Within a month or two, I’d raised money and pre-sold a large number of books. Thereafter, whenever I sold a copy or spoke to someone about the book, I asked him or her to post a selfie with it and tag me in it. Every time, at least one of their friends asked about the book and bought it. That’s a win-win.

I’ve also become a fan of repurposing one thing and using it in multiple ways on social media to be efficient. For example, I still write my blog, so this is how I repurpose it:

  • I do a live biweekly broadcast on Periscope on a given topic.
  • I have someone transcribe what I’ve said and post it as a blog.
  • I share the blog post on Facebook, Twitter, Google+ and LinkedIn.
  • Then I share the article with Facebook groups I belong to, who may use it to post to their collective networks or in a magazine.
  • Soon I’m going to start doing webinars, based on the blog post, and add a Powerpoint presentation to it.

When speaking in the community, I draw topics from the conversations there to discuss with my online following. Why re-invent the wheel?

So, as you can see, I couldn’t do business without social media. It’s another way for me to practice medicine in this tech-savvy world and to reach people I’d otherwise never meet. It’s a must for entrepreneurs of all types now. You’re behind the times if you’re not online.

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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