Today’s guest post is from C. Nicole Swiner, MD, whom I recently met through a Facebook group we both belong to. She is a family medicine/general medicine expert (look for #docswiner), covering a broad spectrum of both medical and mental health issues, as well as an author and speaker.
Your Favorite Social Media Family Doc…
…that’s what I like to call myself.
When I first started practicing Family Medicine, I didn’t even know what Facebook was. I avoided it like the plague, wondering why anyone would want to share their private moments and pictures with strangers on the Internet. But as I began to write articles and started to blog, my husband (who I think is a Marketing genius) encouraged me to consider it more. I was new in my practice, getting ready to start a private practice, and decided to soon write a book, so it made sense. I needed to be on social media. Most importantly, it was free.
I was new in my practice, soon to be starting a private practice, and decided to write a book as well, so it made sense. I needed to be on social media. Most importantly, it was free.
After a while, I became a pro (or addicted, some might say!) and I was on all of the popular social media outlets. I later developed a separate business page just for my medical blogs and, from those, my book How to Avoid the Superwoman Complex was born.
Not many of my colleagues had written a book and most didn’t use social media at the time. For me, it has been a necessary and effective tool for building visibility my book and brand.
I owe the success (and funding, for that matter) of my book to Facebook and social media.
By using GoFundMe.com, I was able to raise money for publishing my book and start taking pre-orders, while the word spread like wildfire. Within a month or two, I’d raised money and pre-sold a large number of books. Thereafter, whenever I sold a copy or spoke to someone about the book, I asked him or her to post a selfie with it and tag me in it. Every time, at least one of their friends asked about the book and bought it. That’s a win-win.
I’ve also become a fan of repurposing one thing and using it in multiple ways on social media to be efficient. For example, I still write my blog, so this is how I repurpose it:
- I do a live biweekly broadcast on Periscope on a given topic.
- I have someone transcribe what I’ve said and post it as a blog.
- I share the blog post on Facebook, Twitter, Google+ and LinkedIn.
- Then I share the article with Facebook groups I belong to, who may use it to post to their collective networks or in a magazine.
- Soon I’m going to start doing webinars, based on the blog post, and add a Powerpoint presentation to it.
When speaking in the community, I draw topics from the conversations there to discuss with my online following. Why re-invent the wheel?
So, as you can see, I couldn’t do business without social media. It’s another way for me to practice medicine in this tech-savvy world and to reach people I’d otherwise never meet. It’s a must for entrepreneurs of all types now. You’re behind the times if you’re not online.
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