One Kind of Book That I HATE!

You all know that I love books, but there’s one kind I hate!

In speaking with other business owners, I’ve found I’m not alone… There are plenty of consultants, entrepreneurs, authors, coaches, photographers, designers and other small business owners who feel exactly the same way that I do about these books.

They’re a continuing source of pain and misery, and yet they’re a barely tolerated, oft-ignored necessity.

Have you guessed what kind of book I’m talking about?

Confession time… [Read more…]

5 Ways to Reduce the Risk of Getting Hacked

Not too long ago, I was writing a blog post and including a link to a friend’s website. When I tested the link and went to my friend’s site, I noticed something unusual.

Directly below the header and above the menu bar was an innocuous line of text.hacked site

“Viagra professional scam.”

Hmm…

That seemed a bit out of place…

I immediately notified my friend, who happened to be traveling at the time, and we discovered that his site was infected.

Bummer!

It’s not the first time I’ve seen something like this, and I’m sure it won’t be the last!

However, there are things that every website administrator can do to ensure their site is better protected. [Read more…]

11 Reasons Why Writing a Book is Good for Business

Emerald Lake Books logoHave you ever wondered how to make a bigger impact than you already have?

For many business professionals, time is the rate-limiting factor. You can only connect with so many people in a given number of hours. So how do you take things to the next level?

Well, there are a number of different ways.

Speaking is one of them, and something I do a lot of and enjoy, but it’s not for everyone.

Creating videos is another. Video content is easy to share, simple to create, and has the potential to make a viral impact, but it requires some technical ability.

Blogging is another means of connecting with more people with less effort, yet it requires steady website traffic.

So there’s no one magic bullet. You’re better off if you try to implement a mixture of all of these.

But there’s one more thing I’d recommend, assuming you have it in you. There’s writing a book.

Not everyone is cut out to be an author. It’s time-consuming, hard work and can take months or even years to pay for itself.

However, for those who do take up the challenge, writing a book can be an incredibly rewarding experience.

Here are some of my top reasons why I think becoming an author is good for business. [Read more…]

An Interview with S. Chris Edmonds, Multi-Talented Executive Consultant

Chris Edmonds - The Culture EngineI had the pleasure of getting to know this month’s Featured Author through social media these past few years although we still haven’t met in person or even spoken on the phone. (We’ll have to remedy that, Chris!)

We met through mutual contacts and interest in the Lead Change Group, which is the organization that published one of the books I co-authored, The Character-Based Leader.

S. Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams. Since 1995, he has also served as a senior consultant with the Ken Blanchard Companies. [Read more…]

Giving the Gift of Significance

Too often our days are filled with To Dos and appointments, running here and there, and we forget to stop and notice the needs of others. We become so focused on getting things done or on trying to pay the bills or on being successful that we forget to take the time to give back.

Participating in a mastermind group is great for many things. I’ve outlined 5 Powerful Reasons for Joining a Mastermind Group in an earlier post. However, today’s post isn’t about what you can get out of a mastermind group. It’s about the opportunities it affords you to give back. When you give the Gift of Significance to others, the rewards are immeasurable!

Take a listen to this simple story and you’ll see what I mean.

And if you have any interest in learning more about The Best is Yet to Come Mastermind Series, you can request more information here. You’ll be sent a brochure that outlines the format of the mastermind series, and will be put on a mailing list to receive more information once the dates are set.

 

What Inspires You to Create a Breakthrough Mindset?

Woman Holding the Sun in the Palm of Her Hand - Photographer unknownNo matter what you do or who you are, there are times in our lives where our own weaknesses and inabilities can limit what we accomplish. To achieve more, we need to learn something new or overcome a limiting mindset.

And it’s not just one area of our life we need to focus on. Every day, we fill multiple roles. We’re in business. We’re a friend or family member. We’re a parent. We’re a colleague. We’re a role model or we’re being mentored.

There are so many different facets to a life that it can be hard to be intentional about all of them all of the time. But it’s important to be aware of what we do well and where we can use some improvement.

I think that’s one of the reasons that I enjoy the wisdom of people like Zig Ziglar and Les Brown so much. They are very real individuals, who understand what it means to be human and to overcome challenges. Their inspiration can yield better business partners as well as better parents. [Read more…]

5 Powerful Reasons to Join a Mastermind Group

5 Powerful Reasons to Join a Mastermind GroupAs of today, we’re half-way through 2014. Have you accomplished at least 50% of the goals you started out the year with? I know I haven’t!

I knew at the time I set my goals that they were aggressive, and it was going to take a lot of time, effort and focus to achieve them. But I chose to stretch myself instead of staying in my comfort zone, and I tied each goal to specific monthly milestones in my Sales and Marketing Plan so that I could assess my progress along the way.

Thankfully, even when we find ourselves a bit behind where we want to be, there are ways to surge ahead.

In my experience, participating in a mastermind group is key! I have never met an extremely successful person who hasn’t had a mastermind group to help them accomplish their goals. [Read more…]

Google vs Facebook: Who Will Dominate?

A visitor to this site recently shared a new infographic with me. It’s title? “The Tech Cold War: Facebook Vs. Google.” (The infographic appears at the end of this post.)

The details explore the growth and trajectory of both of the tech giants, asking the questions:

Will one side emerge as the dominate power, or will they be locked in a stalemate for years to come? And what does this mean for the consumer?

However, those questions presuppose that there isn’t room for them both, and that they are seeking the same thing, vying for the consumer’s attention.

This is when things start to become confusing. Google and Facebook have tried to occupy the same space, with little success!

Google’s earlier failed social networks, Google Wave and Google Buzz, laid the groundwork for its quasi-success with Google+. But even there, it’s only in the way it distinguishes itself from Facebook (Google Hangouts and Google Authorship) that it’s successful. As a social network, it’s still relatively sparsely populated, even though social activity there contributes more to your SEO (search engine optimization) than elsewhere. [Read more…]

How to Host a Successful Online Video Event

For book promotion, or when engaging in author promotion of any sort, one of the best ways to keep some buzz around your name is through an online speaking event.

Videoconferencing has grown in leaps and bounds since the old days of awkward, clunky meetings on unreliable, shaky technology. New platforms provide authors and speakers the ability to truly engage instead of just speaking, and this is great, whether your video event allows you to join a small book discussion group or speak at a large virtual conference.

Follow this guide to making your online event a success.

Treat online events with the same seriousness and formality that you would a live, in-person event.

Google+ and Google Authorship

Often overlooked as an off-brand, second-tier social media network, Google+ is definitely something to be considered by authors. If you’re not a part of it, get started by signing up for Google Authorship.

The Google Authorship program does more than any other online tool to help with branding, author promotion, book promotion, etc.

When you are enrolled in the Authorship program, Google starts assessing the online content you create to determine your influence. As your readers become more engaged with your content, and as you develop stronger expertise in your field, Google starts to weight your content as being influential (and, by extension, you!). This can have a significant impact on how optimized your content is for the search engine.

While it only takes a few minutes to set up, it can be the difference between relative online obscurity and starting to gain more visibility. [Read more…]

Does Marketing Feel Overwhelming Sometimes?

I can’t begin to tell you how often I hear these words:

“I know I should be doing more to market my business (book, product, brand, etc.), but I just don’t know where to start!”

Have you ever felt that way?

For many people I talk with, it’s not that they’re afraid of social media or their website or of trying something new. They actually could do these things, but they need someone to tell them what to do, and when to do it.

Does that sound like you?

The Bite Sized Marketer logoIf it does, you may be interested in our newest service that was released this weekend.

It’s called “The Bite-Sized Marketer.”

Here’s what you’ll get:

  • Once a week, you’ll receive a 5-10 minute video tutorial with detailed instructions of something you can implement in an hour or less of your time.
  • You’ll receive bonus materials that help you plan and implement your own marketing activities.
  • You’ll have access to a secret Facebook group where you can ask questions and support each other as we go along.

This service is intended for anyone who doesn’t know where to start with their online marketing, but knows they should be getting started.

The first module of the series will go into detail about using LinkedIn to generate more business, create more partnerships, and establish your expertise. Eventually we’ll cover additional social networks, blogging, and productivity tools and resources I recommend my clients use.

The content will be helpful to anyone who is looking for do-it-yourself instructions, and wants someone to guide them through the process so that they can streamline the marketing process by using those tools and techniques that work, while avoiding those that are time-wasters.

It doesn’t matter whether you are an author, a speaker, an entrepreneur, a job seeker, a student or a corporate employee. The Bite-Sized Marketer is for you!

I am so excited about what we’ve created here that I’m offering a special launch week discount, good for the lifetime of your subscription. Normally, the subscription cost is $47/month, with no minimum contract. You can cancel at any time.

However, if you sign up this week, your cost will only be $37/month for the lifetime of your subscription!

I’m so certain that you’ll see the value in our content that we’re offering a 7-day money-back guarantee as well. Try it out. If you decide it’s not for you, I’ll refund your money; no questions asked.

Marketing doesn’t have to be overwhelming. The Bite-Sized Marketer will take you on a guided journey, showing you how to market online, one bite at a time.

 

Please be sure to share this post with friends, colleagues, job seekers and students who you feel may benefit from receiving in-depth training that they can take at their own pace.