Is Your Website Ready for Mobilegeddon?

Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results…

Google webmasters logoSo, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

This prefaced their announcement that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

As Chuck Price from Search Engine Watch put it “In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse.”

It’s this prevailing opinion that has led developers to refer to this impending algorithm change as “Mobilegeddon.”

So what does that mean for you? [Read more…]

Want to Master LinkedIn? Now’s Your Chance!

As I mentioned in my book, The Plan that Launched a Thousand Books, LinkedIn is a great resource no matter what profession you are in. The groups provide a wealth of information and collaboration opportunities. The blogs expose you to a wide variety of topics and interests.

And the people? As with any networking opportunity, there’s a wide array of personalities and professions.

As a speaker, I love connecting with event planners and audience members there.

As an author and publisher, I enjoy sharing ideas with others who are going through the same trial and error to learn how to market their books in the best ways possible.

I’ve taught thousands of people how to get the most out of LinkedIn over the years, and now I’d like to teach you.

Whatever your professional objective (to find a new job, advance your career, or sell more books), my LinkedIn Mastery courses will get you headed in the right direction. [Read more…]

One Kind of Book That I HATE!

You all know that I love books, but there’s one kind I hate!

In speaking with other business owners, I’ve found I’m not alone… There are plenty of consultants, entrepreneurs, authors, coaches, photographers, designers and other small business owners who feel exactly the same way that I do about these books.

They’re a continuing source of pain and misery, and yet they’re a barely tolerated, oft-ignored necessity.

Have you guessed what kind of book I’m talking about?

Confession time… [Read more…]

5 Ways to Reduce the Risk of Getting Hacked

Not too long ago, I was writing a blog post and including a link to a friend’s website. When I tested the link and went to my friend’s site, I noticed something unusual.

Directly below the header and above the menu bar was an innocuous line of text.hacked site

“Viagra professional scam.”

Hmm…

That seemed a bit out of place…

I immediately notified my friend, who happened to be traveling at the time, and we discovered that his site was infected.

Bummer!

It’s not the first time I’ve seen something like this, and I’m sure it won’t be the last!

However, there are things that every website administrator can do to ensure their site is better protected. [Read more…]

11 Reasons Why Writing a Book is Good for Business

Emerald Lake Books logoHave you ever wondered how to make a bigger impact than you already have?

For many business professionals, time is the rate-limiting factor. You can only connect with so many people in a given number of hours. So how do you take things to the next level?

Well, there are a number of different ways.

Speaking is one of them, and something I do a lot of and enjoy, but it’s not for everyone.

Creating videos is another. Video content is easy to share, simple to create, and has the potential to make a viral impact, but it requires some technical ability.

Blogging is another means of connecting with more people with less effort, yet it requires steady website traffic.

So there’s no one magic bullet. You’re better off if you try to implement a mixture of all of these.

But there’s one more thing I’d recommend, assuming you have it in you. There’s writing a book.

Not everyone is cut out to be an author. It’s time-consuming, hard work and can take months or even years to pay for itself.

However, for those who do take up the challenge, writing a book can be an incredibly rewarding experience.

Here are some of my top reasons why I think becoming an author is good for business. [Read more…]

An Interview with S. Chris Edmonds, Multi-Talented Executive Consultant

Chris Edmonds - The Culture EngineI had the pleasure of getting to know this month’s Featured Author through social media these past few years although we still haven’t met in person or even spoken on the phone. (We’ll have to remedy that, Chris!)

We met through mutual contacts and interest in the Lead Change Group, which is the organization that published one of the books I co-authored, The Character-Based Leader.

S. Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams. Since 1995, he has also served as a senior consultant with the Ken Blanchard Companies. [Read more…]

Giving the Gift of Significance

Too often our days are filled with To Dos and appointments, running here and there, and we forget to stop and notice the needs of others. We become so focused on getting things done or on trying to pay the bills or on being successful that we forget to take the time to give back.

Participating in a mastermind group is great for many things. I’ve outlined 5 Powerful Reasons for Joining a Mastermind Group in an earlier post. However, today’s post isn’t about what you can get out of a mastermind group. It’s about the opportunities it affords you to give back. When you give the Gift of Significance to others, the rewards are immeasurable!

Take a listen to this simple story and you’ll see what I mean.

And if you have any interest in learning more about The Best is Yet to Come Mastermind Series, you can request more information here. You’ll be sent a brochure that outlines the format of the mastermind series, and will be put on a mailing list to receive more information once the dates are set.

 

What Inspires You to Create a Breakthrough Mindset?

Woman Holding the Sun in the Palm of Her Hand - Photographer unknownNo matter what you do or who you are, there are times in our lives where our own weaknesses and inabilities can limit what we accomplish. To achieve more, we need to learn something new or overcome a limiting mindset.

And it’s not just one area of our life we need to focus on. Every day, we fill multiple roles. We’re in business. We’re a friend or family member. We’re a parent. We’re a colleague. We’re a role model or we’re being mentored.

There are so many different facets to a life that it can be hard to be intentional about all of them all of the time. But it’s important to be aware of what we do well and where we can use some improvement.

I think that’s one of the reasons that I enjoy the wisdom of people like Zig Ziglar and Les Brown so much. They are very real individuals, who understand what it means to be human and to overcome challenges. Their inspiration can yield better business partners as well as better parents. [Read more…]

5 Powerful Reasons to Join a Mastermind Group

5 Powerful Reasons to Join a Mastermind GroupAs of today, we’re half-way through 2014. Have you accomplished at least 50% of the goals you started out the year with? I know I haven’t!

I knew at the time I set my goals that they were aggressive, and it was going to take a lot of time, effort and focus to achieve them. But I chose to stretch myself instead of staying in my comfort zone, and I tied each goal to specific monthly milestones in my Sales and Marketing Plan so that I could assess my progress along the way.

Thankfully, even when we find ourselves a bit behind where we want to be, there are ways to surge ahead.

In my experience, participating in a mastermind group is key! I have never met an extremely successful person who hasn’t had a mastermind group to help them accomplish their goals. [Read more…]

Google vs Facebook: Who Will Dominate?

A visitor to this site recently shared a new infographic with me. It’s title? “The Tech Cold War: Facebook Vs. Google.” (The infographic appears at the end of this post.)

The details explore the growth and trajectory of both of the tech giants, asking the questions:

Will one side emerge as the dominate power, or will they be locked in a stalemate for years to come? And what does this mean for the consumer?

However, those questions presuppose that there isn’t room for them both, and that they are seeking the same thing, vying for the consumer’s attention.

This is when things start to become confusing. Google and Facebook have tried to occupy the same space, with little success!

Google’s earlier failed social networks, Google Wave and Google Buzz, laid the groundwork for its quasi-success with Google+. But even there, it’s only in the way it distinguishes itself from Facebook (Google Hangouts and Google Authorship) that it’s successful. As a social network, it’s still relatively sparsely populated, even though social activity there contributes more to your SEO (search engine optimization) than elsewhere. [Read more…]