2017 Social Media Image Sizes Cheatsheet [Infographic]

One of the most powerful things you can do to your social media updates to make them more engaging is to ensure they have eye-catching visual components.

With social media changing all the time, the standard image sizes regularly change as well.

Bookmark this handy reference to social media image sizes, created by makeawebsitehub.com, for the next time you find yourself in need of the specifications for your favorite social media site. They’ve even provided Photoshop templates for you to use as well.

makeawebsitehub infographic - social media image sizes cheatsheet

Source: https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

A Blab with Pat Flynn of SmartPassiveIncome.com for the BiztoBook Conference

Lain Ehmann launched her online BiztoBook conference last week, and there have been some stand-out speakers thus far.

(Frankly, I have to admit, I don’t like the format of the conference. There is as much as 3 hours of content a day, and you have 48 hours to listen to it before it expires, even while new content is rolling out each day of the conference, including over the weekend. I’ve already missed more than half the speakers, which is disappointing. But there is an option to purchase all of the recordings at a discounted rate that ends today.)

Anyway, my personal favorite of the topics I’ve been able to catch thus far was Lain’s Blab with Pat Flynn from SmartPassiveIncome.com and PatFlynn.com.

He’s someone I’ve been following for years now, so it was nice to listen in as he shared some of his recent success in the publishing world.

Pat recently wrote Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. This was his first self-published book. (He had an earlier book, Let Go, that was published using a little-known platform called Snippet.)

In this Blab, Pat Flynn shares how he wrote and published his new book, and discussed his astonishment when it reached #1 in the Amazon rankings for various categories, as well as hitting the Wall Street Journal’s Bestseller list.

Listen in to hear what he had to share.

Is Your Website Ready for Mobilegeddon?

Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results…

Google webmasters logoSo, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

This prefaced their announcement that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

As Chuck Price from Search Engine Watch put it “In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse.”

It’s this prevailing opinion that has led developers to refer to this impending algorithm change as “Mobilegeddon.”

So what does that mean for you? [Read more…]

What is Google Authorship and Why Should You Care?

As content creators, we want to have our work viewed by as many eyes as possible. Getting the word out there about what we’ve written, what we’re doing, and where we’re going is important, right?

We like to think that if we create great content, Google will love us and will give us all of the credit that we’re due for being such wonderful innovators of ideas.

The sad truth is, unless you give Google a reason to know who you are, it’s not going to notice…

To put it bluntly, you are nobody to Google until you’re somebody.

Google is great at being able to judge the authority of a domain (a website) based on a number of key factors like traffic, engagement, authority, etc. However, it has no idea who you are or what you’re writing until you stand up and say “Here I am!”

That’s why they introduced the Google Authorship program. [Read more…]

Setting up an Editorial Calendar

It Can be Hard to Stop Coming Up with Content Ideas, So Create an Editorial CalendarEarlier this week, I shared “9 Ways to Generate Content Ideas.” The problem is, once you get started generating ideas, it may be hard to stop.

So, what do you do with all of the new ideas?

You create an editorial calendar! This calendar will allow you to organize and prioritize your posts so that your blog starts to gain some continuity.

Rather than random thoughts shared here and there, each post can build on the one before, or introduce one that’s to come after. [Read more…]

9 Ways to Generate Content Ideas

9 Ways to Generate Content IdeasOne of the most common questions I’m asked by someone new to blogging is:

But what will I write about?

The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas.

So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from… [Read more…]

Using Current Events to Connect with Your Audience

I’m sure you’ve heard it said, time and time again, that your content has to be relevant to your readers. One of the ways of doing that is to make your content timely. In other words, to write in response to current events.

My friend, Kurt Shaver, from The Sales Foundry wrote a great blog post this week called “Social Selling and The Final: How to Strengthen Relationships.”

NCAA Final Four logoIn it, he uses the example of The Final 4 in basketball as a catalyst for strengthening your network. It’s not so much content generation here, as an excuse to reach out to people you’re connected with and strengthen the bonds that you share. [Read more…]

Promoting Your Blog: How Much Should You Set Aside in Your Budget?

There is no denying that a blog is a highly effective tool for successfully promoting yourself. While once used by everyday people to share their thoughts and opinions, a blog has now become one of the most powerful marketing tools an author or speaker can use.

Photo Credit: Sean MacEntee

Whether you have set up a blog as the foundation of your speaking or writing career or you are using a blog to promote your books, one thing is certain: You want to attract as much attention as possible. While that blog may be expertly designed, highly informative, and very engaging, if you aren’t effective promoting it, you won’t be driving as much traffic to it as you could.

What’s that? Promote a blog? But isn’t the purpose of a blog to promote your books and events? While yes, this is true, in order to effectively use your blog to get the word out about your career, you have to get the word out about your blog. [Read more…]

An interview with John Suscovich, the FoodCyclist

As I announced in December, once a month, I’ll be sharing a Featured Author post. Through author interviews, I’ll be uncovering ideas from established authors that will help you learn from those who have gone before. As Jim Stovall pointed out in his book, The Millionaire Map, ”Never accept a map from someone who hasn’t been where you want to go.”

John Suscovich - FoodCyclist and Farm Marketing SolutionsToday’s post features John Suscovich, a resourceful young farmer, husband and father, who has created the perfect blend between “the old ways” (organic and sustainable agriculture) and “the modern world” (using the internet to grow his business and support his family).

John is the Founder and Creative Director of FoodCyclist.com and FarmMarketingSolutions.com. His passion lies in the combination of cutting-edge technology and old-school techniques. This is best exemplified in his marriage of sustainable agriculture and internet marketing. When he is not out weeding, seeding or chasing chickens, he is on the web sharing the  pursuit of his passions.

When John told me about his first eBook,  Stress Free Chicken Tractor Plans, which was released in October 2013, all I could think was “now that’s a niche topic if I ever heard of one!”

Despite what you and I might consider limited appeal for his book, he’s earning enough from this one income source to cover his car payments. For any writer, that’s a great thing to achieve! So, I thought you might enjoy learning about how he’s doing it.

[Read more…]

Do the Holidays Get You Down?

Two years ago, I was sitting at the Thanksgiving table feeling resentful because no one else seemed to get how much pain I was in. I wasn’t thankful. I didn’t want to celebrate. Less than a month before, I’d found out that my fiancé was dead.

Yet, because I was always the hostess, the expectation was that I would be fine doing with everything this year too. I wasn’t! I was hurting. I’d lost someone I loved less than a month before, and was still waiting to be able to bury him.

But it wasn’t just Frank’s death that overwhelmed me. It was coming this close to my dream of having someone to share my life with after so long spent alone, and having it snatched away. I was dealing with grief, feelings of betrayal, hurt that loved ones just didn’t seem to understand, confusion, and so much more.

Maybe you know someone who is hurting over the loss of a loved one right now, or that is struggling with some other loss. Or perhaps you know someone who needs to escape the trap of shame, low self-esteem, abuse, poor health or other seemingly insurmountable challenges?

[Read more…]