2017 Social Media Image Sizes Cheatsheet [Infographic]

One of the most powerful things you can do to your social media updates to make them more engaging is to ensure they have eye-catching visual components.

With social media changing all the time, the standard image sizes regularly change as well.

Bookmark this handy reference to social media image sizes, created by makeawebsitehub.com, for the next time you find yourself in need of the specifications for your favorite social media site. They’ve even provided Photoshop templates for you to use as well.

makeawebsitehub infographic - social media image sizes cheatsheet

Source: https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Doc Swiner is Your Favorite Social Media Family Doc

Today’s guest post is from C. Nicole Swiner, MD, whom I recently met through a Facebook group we both belong to. She is a family medicine/general medicine expert (look for #docswiner), covering a broad spectrum of both medical and mental health issues, as well as an author and speaker.

Your Favorite Social Media Family Doc…

…that’s what I like to call myself.

C. Nicole Swiner, MD

C. Nicole Swiner, MD

When I first started practicing Family Medicine, I didn’t even know what Facebook was. I avoided it like the plague, wondering why anyone would want to share their private moments and pictures with strangers on the Internet. But as I began to write articles and started to blog, my husband (who I think is a Marketing genius) encouraged me to consider it more. I was new in my practice, getting ready to start a private practice, and decided to soon write a book, so it made sense. I needed to be on social media. Most importantly, it was free.

I was new in my practice, soon to be starting a private practice, and decided to write a book as well, so it made sense. I needed to be on social media. Most importantly, it was free.

After a while, I became a pro (or addicted, some might say!) and I was on all of the popular social media outlets. I later developed a separate business page just for my medical blogs and, from those, my book How to Avoid the Superwoman Complex was born.

Not many of my colleagues had written a book and most didn’t use social media at the time. For me, it has been a necessary and effective tool for building visibility my book and brand.

I owe the success (and funding, for that matter) of my book to Facebook and social media.

By using GoFundMe.com, I was able to raise money for publishing my book and start taking pre-orders, while the word spread like wildfire. Within a month or two, I’d raised money and pre-sold a large number of books. Thereafter, whenever I sold a copy or spoke to someone about the book, I asked him or her to post a selfie with it and tag me in it. Every time, at least one of their friends asked about the book and bought it. That’s a win-win.

I’ve also become a fan of repurposing one thing and using it in multiple ways on social media to be efficient. For example, I still write my blog, so this is how I repurpose it:

  • I do a live biweekly broadcast on Periscope on a given topic.
  • I have someone transcribe what I’ve said and post it as a blog.
  • I share the blog post on Facebook, Twitter, Google+ and LinkedIn.
  • Then I share the article with Facebook groups I belong to, who may use it to post to their collective networks or in a magazine.
  • Soon I’m going to start doing webinars, based on the blog post, and add a Powerpoint presentation to it.

When speaking in the community, I draw topics from the conversations there to discuss with my online following. Why re-invent the wheel?

So, as you can see, I couldn’t do business without social media. It’s another way for me to practice medicine in this tech-savvy world and to reach people I’d otherwise never meet. It’s a must for entrepreneurs of all types now. You’re behind the times if you’re not online.

How Speakers and Authors Can Use Mobile Marketing

Today’s guest post is from Sophorn Chhay, an inbound marketer specializing in attracting targeted visitors and generating sales  and qualified leads. Through Trumpia’s SMS and marketing automation solution, he helps businesses and organizations communicate effectively with their customers or members.

Trumpia is offering a free Mobile Marketing Success Kit, so don’t forget to grab your free copy.

Mobile marketing offers many channels for reaching your audience, including reminding them of events and sending them special offers for your next book. It is a great way to add some oomph to your existing marketing strategies and connect personally with your followers.

Mobile marketing for authors and speakersMobile is now the primary way that people connect with the Internet, and you can take advantage of this communication stream to deepen existing relationships with your readers and find new ones.

Here are some easy ways to increase your following with mobile marketing.

1. Create an SMS marketing subscriber list.

SMS or “texting” is one of the top activities that people use a cell phone for. Texting is the most used application on smartphones, with 97 percent of U.S. users texting at least once a day.

Use this knowledge to your advantage by offering an opt-in service for your followers.

Not sure which mobile marketing platform to use? Here’s a comprehensive list of the Top 50 Mobile Marketing Tools and Platforms for Business.

You can use this an SMS service in a variety of ways. For example:

  • Send reminders of new books or upcoming presentations.
  • Let people know when you will be in town.
  • Send out alerts for your newsletter or contests on social media.
  • Inform followers of giveaways and freebies.
  • Offer free tickets to your next speaking engagement if they share your text.

Creative ideas for SMS message marketing are being thought of daily.

You can divide your list in several ways, including by location to let readers know when you will be in their local area for a meet and greet, book signing or convention.

You can also divide the list by genre, if you write or speak in more than one topic area. Send reminders only to followers for that particular genre when events come up.

Additionally, run surveys of your readers to see which of your characters they like best or which book is their favorite.

2. Optimize your website for mobile users.

Now that more people access the Internet from mobile devices than desktop computers, you should optimize your website for mobile.

Optimizing your site for mobile will not turn away desktop followers. In fact, they may not know the difference. Many people go online using both their mobile and desktop device, and can follow you on both.

The best practice for making your site mobile accessible is by changing it to a mobile responsive theme. Talk to your webmaster to see how much work that will be.

Don’t know if your site is mobile responsive or not? Visit the Google Webmasters site to check. And if you don’t have a developer who can help you, feel free to contact us. We’d be glad to do what we can.

Mobile responsive themes respond to a signal from devices, displaying your site in best fashion for each device’s screen size. They also reorder elements of the site in a predetermined configuration. This process is automatic, making the site friendlier to mobile users.

3. Use social media sites that are popular on mobile.

Some social media sites have great apps designed to make them easy to use, making it easier to access information and share content with friends.

Instagram is a mobile-only social media site that is primarily a picture/video sharing site. You can use this to promote your upcoming events and let people get to know the real you. [You do have to upload your images from your mobile device to use this app.]

Pinterest has a very sophisticated mobile app that you can use for letting people know about events, sending out quotes from your books or your inspirational messages, and sending out advance notices of your book covers. It is a very active site on desktop and mobile, and book covers are the perfect size for Pinterest images.

Depending on your topic area of expertise, you can create boards sharing recipes, offering business advice or cosplaying your main characters (dressing up and acting like them).

Facebook is used on mobile for sharing images, videos and text, and can be adapted to mobile easily. Many authors create pages to announce new books, get feedback from readers, and let people know where they are traveling for conventions. You can even send videos of yourself meeting followers or speaking, or ask people to tag you when they post their photos to Facebook of your meeting.

Just a Start

These ideas are just a beginning to the many ways to publicize your work on mobile. You will be amazed at how easy it is to add mobile marketing to your marketing strategy.

 

5 Steps to Success in Social Marketing Your First Book

”This is the first time that I’ve offered someone a Featured Author interview with whom I had no prior relationship.

Victor Prince headshotHowever, when Victor Prince reached out to me last April to see if I might support his book launch in mid-July, he did everything exactly how I tell my clients to do it.

  • He provided plenty of time.
  • He explained what his book was and why it was important.
  • He shared with me what he was offering to do.
  • He told me clearly what was in it for me, as well as for my readers.
  • He made it clear that he was willing to bend over backwards to make the whole thing as easy as possible on me.

Victor had reached out to me, I believe, because I’d co-authored a book in the same niche as the one he’s releasing, leadership. His co-author, Mike Figliuolo, had even endorsed it.

And while Victor’s original vision for how we might collaborate wasn’t exactly what fit my needs, I was impressed enough with how he was conducting his book launch outreach efforts that I asked him to share some insights with my readers.

So, here’s what he had to say… [Read more…]

5 Tools to Manage Your Social Media Content

Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content.

It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?

This topic came up recently in a Facebook group I’m part of, so I thought I’d share with my readers some of the tools and techniques I use to keep content flowing smoothly, even when my schedule is choppy.

Keep in mind that every social network has a different posting etiquette. Twitter, with its speed, requires more posts in a day to remain visible and relevant than, say, Facebook (although there are some studies that show that’s beginning to change to combat Facebook’s reticence to share page posts).

So, the tools I use are configured in such a way to ensure that I’m posting to the appropriate network at a pace and on a schedule that suits that social network.

That said, here are 5 tools and techniques I use for maintaining a flow of content for my followers. [Read more…]

An Interview with Renée Cabourne, the Money Savvy Woman

Renee Cabourne - The Money Savvy WomanToday’s guest in Aleweb’s Featured Author series is Renée Cabourne, founder of Money Savvy Woman.

Renée and I met at a workshop last fall that had a profound effect on both of us. I attended the workshop because it was being given by a friend and I wanted to support her.

I’ve often joked since then that if I’d known what it was all about, I would never have gone! So, meeting Renée was a fortuitous event because if I’d had any idea what I was getting into that week, I wouldn’t have been there.

Given the depth of what we were experiencing in the workshop, close bonds were created among all of the small group attendees, and it’s been a pleasure to see Renée step into her calling over the past ten months.

So, just who is this Money Savvy Woman? She is someone who uses her passion and expertise to help her clients, students, and readers transform their financial confusion and struggle into a clear purpose and relationship with money.

Her Savvy HarMONEY™ Process gives people the ability to manage their money effectively, resulting in freedom, improved money dynamics in their relationships, and the ability to get out of the “lack & consumer” mentalities and into living lives abundantly. In the last 12 months, many of her clients have moved from living paycheck-to-paycheck to having a savings cushion and making monthly investment contributions. [Read more…]

Google vs Facebook: Who Will Dominate?

A visitor to this site recently shared a new infographic with me. It’s title? “The Tech Cold War: Facebook Vs. Google.” (The infographic appears at the end of this post.)

The details explore the growth and trajectory of both of the tech giants, asking the questions:

Will one side emerge as the dominate power, or will they be locked in a stalemate for years to come? And what does this mean for the consumer?

However, those questions presuppose that there isn’t room for them both, and that they are seeking the same thing, vying for the consumer’s attention.

This is when things start to become confusing. Google and Facebook have tried to occupy the same space, with little success!

Google’s earlier failed social networks, Google Wave and Google Buzz, laid the groundwork for its quasi-success with Google+. But even there, it’s only in the way it distinguishes itself from Facebook (Google Hangouts and Google Authorship) that it’s successful. As a social network, it’s still relatively sparsely populated, even though social activity there contributes more to your SEO (search engine optimization) than elsewhere. [Read more…]

An interview with John Suscovich, the FoodCyclist

As I announced in December, once a month, I’ll be sharing a Featured Author post. Through author interviews, I’ll be uncovering ideas from established authors that will help you learn from those who have gone before. As Jim Stovall pointed out in his book, The Millionaire Map, ”Never accept a map from someone who hasn’t been where you want to go.”

John Suscovich - FoodCyclist and Farm Marketing SolutionsToday’s post features John Suscovich, a resourceful young farmer, husband and father, who has created the perfect blend between “the old ways” (organic and sustainable agriculture) and “the modern world” (using the internet to grow his business and support his family).

John is the Founder and Creative Director of FoodCyclist.com and FarmMarketingSolutions.com. His passion lies in the combination of cutting-edge technology and old-school techniques. This is best exemplified in his marriage of sustainable agriculture and internet marketing. When he is not out weeding, seeding or chasing chickens, he is on the web sharing the  pursuit of his passions.

When John told me about his first eBook,  Stress Free Chicken Tractor Plans, which was released in October 2013, all I could think was “now that’s a niche topic if I ever heard of one!”

Despite what you and I might consider limited appeal for his book, he’s earning enough from this one income source to cover his car payments. For any writer, that’s a great thing to achieve! So, I thought you might enjoy learning about how he’s doing it.

[Read more…]

Incorporating Holiday Events into Your Social Media Campaign

Today’s guest post is from Craig Robinson, an online writer for Qwaya, a facebook ad campaign tool. He loves to write different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums. Be sure to follow him on twitter @Craig_Qwaya.

 

Aleweb Social Marketing - Social Media Christmas TreeThe mass expansion of social media has opened a lot of doors to individuals looking to make an impact with their brand through public speaking.

Whether you refer to it as the speaker community, the lecture circuit, or any other name, this is an old-school method of reaching an audience that dates back to Rome, with would-be Senators speaking to crowds in alleys about issues.

Today, of course, public speaking is incredibly modern and interactive.

Even though sites like Facebook and YouTube make it possible for public speakers to reach a much larger audience, it can still be quite difficult to attract a lot of people to an event.

The larger overall audience is a huge plus for any speaker. Though, for many authors and other solo speakers, a large live audience is what ultimately pays the bills. Below, we will look at a few different ways to turn that online following into an increase in live attendance for a holiday event. [Read more…]

Is LinkedIn a Waste of Time?

John Haydon of Inbound Zombie recently posted this question on Facebook.

Is LinkedIn a waste of time? - question

A lot of people are frustrated with the new-ish Endorsements feature. I know I personally have been endorsed for skills I didn’t even know I had!

So, I can understand their bewilderment when people who don’t really know them come along and endorse them for every skill they have listed. It’s like they’re trying to game the system or something.

Here’s the response I gave though.

Is LinkedIn a waste of time?

 LinkedIn can be a powerful part of your business strategy. [Read more…]