2017 Social Media Image Sizes Cheatsheet [Infographic]

One of the most powerful things you can do to your social media updates to make them more engaging is to ensure they have eye-catching visual components.

With social media changing all the time, the standard image sizes regularly change as well.

Bookmark this handy reference to social media image sizes, created by makeawebsitehub.com, for the next time you find yourself in need of the specifications for your favorite social media site. They’ve even provided Photoshop templates for you to use as well.

makeawebsitehub infographic - social media image sizes cheatsheet

Source: https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Google vs Facebook: Who Will Dominate?

A visitor to this site recently shared a new infographic with me. It’s title? “The Tech Cold War: Facebook Vs. Google.” (The infographic appears at the end of this post.)

The details explore the growth and trajectory of both of the tech giants, asking the questions:

Will one side emerge as the dominate power, or will they be locked in a stalemate for years to come? And what does this mean for the consumer?

However, those questions presuppose that there isn’t room for them both, and that they are seeking the same thing, vying for the consumer’s attention.

This is when things start to become confusing. Google and Facebook have tried to occupy the same space, with little success!

Google’s earlier failed social networks, Google Wave and Google Buzz, laid the groundwork for its quasi-success with Google+. But even there, it’s only in the way it distinguishes itself from Facebook (Google Hangouts and Google Authorship) that it’s successful. As a social network, it’s still relatively sparsely populated, even though social activity there contributes more to your SEO (search engine optimization) than elsewhere. [Read more…]

How to Host a Successful Online Video Event

For book promotion, or when engaging in author promotion of any sort, one of the best ways to keep some buzz around your name is through an online speaking event.

Videoconferencing has grown in leaps and bounds since the old days of awkward, clunky meetings on unreliable, shaky technology. New platforms provide authors and speakers the ability to truly engage instead of just speaking, and this is great, whether your video event allows you to join a small book discussion group or speak at a large virtual conference.

Follow this guide to making your online event a success.

Treat online events with the same seriousness and formality that you would a live, in-person event.

Google+ and Google Authorship

Often overlooked as an off-brand, second-tier social media network, Google+ is definitely something to be considered by authors. If you’re not a part of it, get started by signing up for Google Authorship.

The Google Authorship program does more than any other online tool to help with branding, author promotion, book promotion, etc.

When you are enrolled in the Authorship program, Google starts assessing the online content you create to determine your influence. As your readers become more engaged with your content, and as you develop stronger expertise in your field, Google starts to weight your content as being influential (and, by extension, you!). This can have a significant impact on how optimized your content is for the search engine.

While it only takes a few minutes to set up, it can be the difference between relative online obscurity and starting to gain more visibility. [Read more…]

What is Google Authorship and Why Should You Care?

As content creators, we want to have our work viewed by as many eyes as possible. Getting the word out there about what we’ve written, what we’re doing, and where we’re going is important, right?

We like to think that if we create great content, Google will love us and will give us all of the credit that we’re due for being such wonderful innovators of ideas.

The sad truth is, unless you give Google a reason to know who you are, it’s not going to notice…

To put it bluntly, you are nobody to Google until you’re somebody.

Google is great at being able to judge the authority of a domain (a website) based on a number of key factors like traffic, engagement, authority, etc. However, it has no idea who you are or what you’re writing until you stand up and say “Here I am!”

That’s why they introduced the Google Authorship program. [Read more…]

9 Reasons Why You Should Be Using Google Hangouts

If you’re looking for a way to engage with a wider audience, Google Hangouts may be exactly what you’re looking for.

Google Hangouts image - Aleweb Social MarketingJust think of this… Instead of taking days, weeks or even months to go on a book tour, you could meet your fans and engage with your audience all from the comfort of your home.

You can invite people to join you live on camera and carry on a multi-participant conversation.

The chat feature allows you to share a link to where people could buy your latest book or product, while they’re On Air with you.

Since multiple people can be On Air at the same time, you can actually interact with your audience.

The possibilities are limitless. You just have to be a little creative. [Read more…]