I’m sure you’ve heard it said, time and time again, that your content has to be relevant to your readers. One of the ways of doing that is to make your content timely. In other words, to write in response to current events.
My friend, Kurt Shaver, from The Sales Foundry wrote a great blog post this week called “Social Selling and The Final: How to Strengthen Relationships.”
In it, he uses the example of The Final 4 in basketball as a catalyst for strengthening your network. It’s not so much content generation here, as an excuse to reach out to people you’re connected with and strengthen the bonds that you share. [Read more…]