Podcasting Has Improved My Life

Today’s guest post is from Michele the Trainer, who is a Mobile Concierge Celebrity Personal Trainer, motivational and educational speaker, healthy lifestyle weight loss coach, and published author with a health and fitness system based on her 3 M’s: Motivation, Movement and Mindset.

Have you ever wanted to do something that looked dauntingly complex and you weren’t sure where to start, or if it was possible to figure it all out?

Moons ago, I bought a podcasting kit with high hopes, opened it up, and it looked so complicated. It was a big box that included unfamiliar wires that were round. It also contained a mixer with some giant headphones and a large microphone.

I would have needed a separate desk or more office space for it. So I closed that box up straight away and shelved it for years.

Soon after I ordered my podcasting kit, it seemed like podcasts suddenly were no longer “the thing.” Fast-forward to five years later they came back, big, and I decided to revisit the idea and see if any of the technology had become any easier. So I asked around.

I’m a terse emailer. I asked a friend a question about podcasting and I received an even shorter reply that was only 3 words, “Evaer and Audacity.”

That email was from my pal Dave Bullis, who produces the Dave Bullis Podcast. (He was just featured this year by Podbean after his 100th episode.)

Anyway, I’m fairly technical, so instead of asking a zillion questions, I installed both of the softwares (PC-based) that Dave mentioned, learned enough of them to be dangerous and I bought that reasonable USB microphone for PC from Amazon based on reviews.

That was the birth of the Michele the Trainer Show and Dave Bullis was my first guest. He taught me more about Evaer, the software I use to record my Skype audio calls, during the Michele the Trainer Show episode 1.

Michele the Trainer Show podcast Ep01 - Dave Bullis

Judy Reagan from Listeners Digest Podcast also chimed in to help me understand a bit about audio editing. She uses a MAC, and I use a PC, so we recorded episode 4 of the Michele the Trainer show about audio editing:

Michele the Trainer Show podcast Ep04 - Judy Reagan

All three of us are technical, which helped the learning curve, but once putting a show together is understood, the rest is really administrative and promotional.

International Women in Film podcastI am no means an audio engineer, but the Michele the Trainer Show podcast has been rolling for awhile. In 2016, I launched the International Women in Film podcast and host it as well.

Because the only equipment I need is the USB mic and some headphones, I can record from anywhere on the planet with my laptop.

My show, the Michele the Trainer Show, is more of a channel because I’m a polymath and didn’t really want to niche. I wanted to try different types of shows within one show and see what would rise above organically.

For example, some of my shows are Interesting Interviews, some are Tool Talk and some are Liquid Hike type shows (named to match my environmentalist nature blog, these shows are about conservation or green tech).

Of course, listing on iTunes requires some category definition.

Like any good ritual we start (exercising, writing, idea listing, etc.), posting podcasts on a regular basis takes discipline.

But that is how I met Tara Alemany, owner of Aleweb Social Marketing! I was looking for new smart guests that had something to teach my audience and we connected. These connections are the best part of podcasting. We take time out of our swamped schedule to create something together that can benefit both of our audiences.

There is a lot of content out there to choose from, so always be respectful of your listener’s time. Plan your episodes and make sure that if someone is commuting they will learn something while listening. 

If you’re looking for a way to really network online and you’re a giver of value, podcasting is a great project. It’s the way networking should be, giver’s gain, and I’ve made a lot of friends since the Michele the Trainer Show launched.

(For more on matchers and givers, I recommend reading the book Give and Take by Adam M. Grant.)

Like blogging, the content is out there and listeners can continue to listen to it as long as it’s available online. So it’s a great way to get your message across and to build your brand.

The Benefits of Podcasting

Here are just a few of the benefits that I have found of podcasting:

  1. Networking: Meeting new people and working together on something. It might be only an hour on the phone together to prep for and record a show, but often we stay in touch and continue to network online.
  2. Giving Value: Reaching out to an audience and bringing value. Providing content on demand!
  3. Hobnobbing with other podcasters: Becoming part of the larger “giver’s gain” podcasting community.
  4. Interesting technology: Learning the audio engineering technology.
  5. Having a platform: Offering other people a virtual ‘stage and microphone.’
  6. Having a voice: For the first time in history there is no gatekeeper. If you want to save the world, now is the time to get your message out there!
  7. Follow the fun: It’s just plain fun to see your own content on iTunes along with Aerosmith and other rock stars. It’s fun to hear your voice on the radios and smartphones of others!
  8. Reach audio learners: Some folks learn more from hearing than they do from visuals or reading, and now you can reach those people.
  9. Learning: I learn so much from everyone I interact with, especially my guests!
  10. Living the DJ dream: It’s just cool to have a show on the internet, just like AM radio DJs were cool back in the day.
  11. Interacting with listeners: This is one of the best parts of podcasting!

Now I’m able to help everyone have a voice.

If you want to start a show, let me know. I’d be happy to help!

What Inspires You to Create a Breakthrough Mindset?

Woman Holding the Sun in the Palm of Her Hand - Photographer unknownNo matter what you do or who you are, there are times in our lives where our own weaknesses and inabilities can limit what we accomplish. To achieve more, we need to learn something new or overcome a limiting mindset.

And it’s not just one area of our life we need to focus on. Every day, we fill multiple roles. We’re in business. We’re a friend or family member. We’re a parent. We’re a colleague. We’re a role model or we’re being mentored.

There are so many different facets to a life that it can be hard to be intentional about all of them all of the time. But it’s important to be aware of what we do well and where we can use some improvement.

I think that’s one of the reasons that I enjoy the wisdom of people like Zig Ziglar and Les Brown so much. They are very real individuals, who understand what it means to be human and to overcome challenges. Their inspiration can yield better business partners as well as better parents. [Read more…]

3 Rules for Marketing Yourself Through Podcasts

If you’re an author or a speaker, marketing may not be a natural fit for your creative personality, but that doesn’t change one simple fact. Connecting with the masses is the key to building and maintaining an audience. Your creativity is why they want to hear what you have to say. Podcasting is an exciting and effective way to stand out and literally let your voice be heard.

Start first, as always with marketing, by knowing who it is that you want to reach. Then start researching the podcasts that your desired audience listens to.

3 Rules for Marketing Through Podcasts - Aleweb Social Marketing

Podcasting is a perfect way to market to the masses.

1. Aim High

Shoot to become a guest on the best podcasts you know. Pick the ones that you enjoy as well as those that enjoy success. If you settle for the shows that you’re sure you can get on, you’re settling for not just a smaller audience, but for reduced credibility. Just a single appearance on a large, credible podcast can boost sales and readership, and it is possible to get a great guest spot on a popular show.

Amy Harrop discusses marketing your book through podcasting, and one of her best conclusions is that it’s better to do one major spot than a whole bunch of less consequential shows. [Read more…]