5 Unique Ways to Get Backlinks to Your Website

Today’s guest post is from Sarah Boisvert, who is an author who writes on a wide range of topics from small business to investing to high technology. She also covers social media and has written profiles of Bill Gates, Steve Wynn, and Chuck Hull.
Spider web image for 5 Unique Ways to Get Backlinks to Your Websites

Backlinks help readers find your website in the tangle of the Web! [Photo credit: Tina Phillips via FreeDigitalPhotos.com]

In this Internet age, websites are key to selling every product and service from books to videos and speaking engagements to webinars. But having a website is just the beginning. To get potential customers to find your specific website in the tangle of the Web requires having a high page rank for your keywords in search engines like Google.

Search algorithms increasingly rely upon backlinks to evaluate content strength. The logic goes that if a website is mentioned with a hyperlink to it on another website, then the content must be valuable to readers.

Knowing this, some webmasters went overboard creating links to hundreds of sites. Many of these backlinks also had no relationship to the subject matter or were connected to sites that bordered on spam.

Google responded to these tactics intended to “fool” the system, of course, and now includes relevance of subject matter in their algorithms. Consequently, backlinks of good quality are essential to driving more traffic to your website.

While it takes a little more effort now to get good backlinks, there are many unique ways to be sure your website stays within Google guidelines. Here are some tips to get you started.

Partner with Smaller Vendors

Large vendors like Amazon have established backlink programs for authors and product suppliers, but don’t ignore the smaller outlets. Get a list from your distributor of stores that carry your books and contact the manager or owner about backlinks. Organizations that hire you to speak are also a good source of backlinks. Of course, you’ll need to reciprocate and link back to these vendors on your website, but that is just good business for everyone.

Befriend Bloggers

Bloggers are always searching for new topics for blog posts. By searching for top bloggers in your subject area, you can build a list of potential websites for backlinks.

Perhaps they could include a book or podcast review, an interview before an upcoming book signing or speech, or a general interest story. This provides an opportunity for the blog to link to your website. As before, you need to be a good member of the online community and reciprocate. You can do something simple like create a page of News and Reviews with links and a brief description.

Twitter logo used in 5 Unique Ways to Get Backlinks to Your Website

Twitter is filled with media writers and bloggers [Image credit: Twitter]

Social Media

Twitter is a great social media platform for finding writers and bloggers who might be interested in reciprocal links. The Twitterverse is full of media types from national, local and international news agencies as well as bloggers covering everything you can imagine. Search for some keywords from your field and create lists of the writers you find.

There are rules of etiquette that accompany being a good member of the community. First, you’ll need to engage with the writers or bloggers, getting to know them in Cyberspace. Once you’ve established credibility and demonstrated that you’re not a spammer, you can ask for a backlink. Most Tweeters who “know” you are happy to comply.

Trade Associations and Other Organizations

Trade associations or other organizations are always happy to promote members. Often they will publish news about individual members or business and corporate members and include a backlink. This is true for every type of group from your local Chamber of Commerce to the national alumni association of your college alma mater. Get to know the membership director or IT specialist to see what kinds of backlinks they can provide.

Don’t Forget Fans or User Groups

It goes without saying that fans are always willing to help out since they are happy customers who want you to succeed. Reach out through your database or blog, but again, you don’t want to be a spammer! Limit the number of requests and, if possible, offer an incentive such as a small gift card or a promotional item.

Working on backlinks has an additional benefit beyond search engine optimization. You’ll be interacting more with the world, and it’s through being visible that good PR opportunities also arise. Following these five tips, you’ll be sure to increase sales of all your products and services through a variety of channels.

Testimonials Are Music to a Brand’s Ears

5-star-rating for Aleweb Social MarketingWe hear it all the time. Word-of-mouth referrals are a brand’s bread-and-butter.

No amount of traditional or social marketing can equal the power of a friend who recommends a product, service, book or experience.

Today is the start of the new week. You may own your own business and look for these longed-for referrals, but how do you get them?

Have you ever heard the adage “It is better to give than receive?” When it comes to referrals and endorsements, this rule holds true.

You can ask friends and close acquaintances to endorse your product or service, but after a while you’ll run out of people to ask.

As JFK was quoted as saying “…ask not what your country can do for you, ask what you can do for your country.” Or in this case “ask not who can recommend your business, but whose business you can recommend.”

Think over the past week.

Who have you interacted with? Where did you go to lunch? When you took your teenager to the mall, which stores did you go to? What book couldn’t you put down? Whose advice and support has been crucial to your own success?

I challenge you to come up with one thing each week for the next two months that you want to recommend to your friends. It can be a business that provided excellent customer service, an enjoyable experience, or that went out of their way to make your buying experience exceptional. Or it can be a book, play, concert, or any other experience that you loved.

Why two months?

I want you to establish the habit of looking for people and experiences you can appreciate. Enjoy that feeling. Appreciate the sense of gratitude. Pass it forward. Catch people “in the act of getting it right,” and let them know you’ve noticed.

It will change you too.

Being more focused on showing your appreciation for others will take the pressure off trying to get people to appreciate your brand too. You’ll internalize what you’re learning from brands that “do it right” and potentially improve what you’re doing as well.

Regardless, in giving, you will receive. And don’t be surprised if you start to see your own client testimonials increase as well.

So… Have you thought of someone for this past week?

Go ahead and think of one. We’ll wait for you…

Have it now?

Alright… Here’s the easy part. Go find that brand online. It doesn’t matter if it’s on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Angie’s List, Instagram, Google, their website or wherever else you feel comfortable. Just find their listing and post a review.

What should your review look like?

Write it as if you’re talking to your best friend. Tell them about your experience and what made it so special.

Businesses hear often when they’ve done something wrong. Give them a boost. Let them know when they’ve done something right so they can do it more often!

Wherever you posted that endorsement, share it with your friends.

People like to buy from brands they know, like and trust. Your recommendation tells your friends who you know, like and trust, and exactly why. And perhaps that experience is exactly what they were looking for too!

Share a link in the comments below to a brand that made you feel special recently and let us know how they did it.

The Best Social Media Platform for Business

I’ve been asked many times before, “What’s your favorite social media platform for business?”

Many people think that if you’re in business, LinkedIn is the only place to be, and while LinkedIn has its many benefits and is a strong contender in my social media platform, my answer may be surprising to you.

My favorite social media platform, hands down, is Twitter.

I know. I know. I hear it all the time. You’re thinking “What? Twitter? I just don’t get all that tweeting stuff. All it is is stuff about what everyone had for breakfast!”

That’s where I’d jump up and down, pointing my finger at you and shouting “Wrong!” Well, maybe not so much jumping up and down… And probably not shouting. (It’s not my style.) I have no idea why I’d point a finger either…

But you’re definitely wrong. Sorry!

As simple as the site is, Twitter is the most powerful tool in my social media arsenal.

The Best Social Media Platform for Business

twitter

When I found out in 2009 that I was soon to be unemployed, Twitter was where my job search took root. It was where I was first exposed to the power of hashtags to find and sort content being shared on the internet.

I was a bit nervous at first about using Twitter. Was everyone a scam artist?

Then, I came across Steve Keating (@LeadToday) on Twitter. For some reason, his simple reassurance in his bio that he wasn’t selling anything on Twitter, only giving back, set my heart at ease. I started engaging with him a bit, and enjoying his nonsensical animal trivia on Saturday mornings. It reminded me of a book my kids and I enjoyed called 365 Days of Nature and Discovery: Things to Do and Learn for the Whole Family.

Our shared interest in leadership topics led me to discover the Lead Change Group (@leadchange and #leadchange) shortly after their Leader UnPalooza in early 2010, which sounded like a lot of fun. I struck up a friendship with Mike Henry Sr. (@mikehenrysr), the founder of the group, which led me to discover and make connections with many of the founding members of the Lead Change Group.

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The Ultimate Complete Final Social Media Sizing Cheat Sheet [INFOGRAPHIC]

One of the challenges of keeping up with social media is to ensure that you have attractive and consistent branding across all of the various platforms. No sooner do you find the right size for Facebook than the same image changes on Google+ and you need to tweak your images again.

Doing the research to find all the right sizes was always a pain. Various sites had inconsistent (and even incorrect) information, making it difficult to know where to turn or who to trust.

Thankfully, LunaMetrics has stepped forward and volunteered to be the keeper of all such mundane information, providing social marketers with a single place to turn for all their sizing needs. Thank you, LunaMetrics!

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Brought to you by the LunaMetrics blog.

 

4 Experts on How to Grow Your Twitter Following

I’ve been getting a lot of questions lately about how to grow a Twitter following. Since I’ve spoken and written on this topic a lot, I decided to ask some of my friends.

Here’s what I asked them.

I’m planning on writing a blog post in the next week or two that focuses on the best methods of growing your Twitter following. I’d love to get your tips and input to share with my readers.

And here’s how they responded.

Jeffrey Hayzlett

Jeffrey Hayzlett

My former business partner, Sheldon Adelson, the former owner and founder of Comdex (one of the biggest trade shows in history) and owner of the The Venetian Hotel, once said to build a successful trade show you need to remember this one rule: “Attendees beget Exhibitors and Exhibitors beget Attendees.” So this also applies to your followers. If you engage them , they will engage you and that is critical to being successful in getting followers — engage them and be real. Don’t just spit out info and sell things, engage them in a dialogue and they will be your best brand ambassadors.Jeffrey Hayzlett, Best Selling Author, Speaker & Sometimes Cowboy @jeffreyhayzlett

Chris Westfall

Chris Westfall

For me, I’ve used two services that have made a real difference. The first is a new platform that’s in development called Kuhhoots, and it’s a great method of sharing relevant content in a way that’s pre-planned. Started by my friend, Robert Galinsky (yep, that’s him – the Reality TV Coach), I highly recommend this “set it and forget it” approach to staying relevant, without losing that personal touch. Another service that’s made a real impact for me is triberr, founded by Dino Dogan. Triberr allows you to connect with professionals you respect, and mutually share content from your blog posts, with an invitation-only “tribe.” Leveraging the power of others, you can literally reach millions using this platform (assuming you have good blog content). You don’t have to share anything you don’t want to, but it’s a terrific way to access great material, and share valuable info with your followers. Chris Westfall, National Elevator Pitch Champion, Sales and Leadership Development Coach, Keynote Speaker & Author @westfallonline

Ann McIndoo

Ann McIndoo

I’ve been told by an expert I know to keep my branding consistent across all of my online platforms so that people can readily recognize me and identify what I do. By increasing brand recognition, it helps people more readily decide whether or not to follow me. I also make it easy for people to follow me from one platform to another. For instance, I include my social profiles in my e-mail signature and on my website so that people know where to find me!Ann McIndoo, Author’s Coach, CEO and Founder of So, You Want to Write! @AuthorsCoach

Richard Bishop

Richard Bishop

Content is King and consistency is queen. Keep these two core principals in mind whether you post through a scheduling service or manually for each post. When some one responds to a tweet, Facebook post, LinkedIn post or any other social network that you are posting on, MAKE TIME to be responsive with sincerity and work on getting to know your fans and followers better. Be real! People know when you’re faking and when you have all your chips on the table. So I say “go all in, all the time!”Richard Bishop, Owner Classy Catering Creations @CCateringC

Here’s what I’d add to these tips. Find a few Tweetchats to participate in. It’s 100% pure engagement, and a great way to meet new people who share a common interest.

Also, make sure you share a variety of content. Keep a healthy blend of links, retweets, thoughts and interactions going. If you need to use scheduling software to spread your posts throughout the day, then do it! Don’t bombard folks with tweets and then leave them high and dry.

And for anyone interested in learning more about Kuhhoots (mentioned above by Chris Westfall), stay tuned. You may be hearing more about it from me in another month or two…

What are your best tips for growing a Twitter following?

When Social Networking Does Good

I’ve been providing social marketing services for three years now. Yet, one of the things I’ve seen a significant increase in this year has been the ability of social communities to rally together for a good cause. Whether it’s spreading news or raising funds, there is no parallel to how rapid a message can spread when shared over social networks.

In my local area, since August, lost dogs have been found, runaway children have been restored to their families, news of a long-time family friend’s passing quickly spread, a kidnapped child was returned safely to his guardians, and an online community formed to support two families whose lives were devastated by a home gas explosion.

When the tragic shootings took place in Sandy Hook (a neighboring community to where I live) on Dec. 14th, 2012, news spread like wildfire over the social networks. As always, I found Twitter to be the best source of news. Facebook couldn’t keep up with or spread the information quickly enough because of its closed nature. But with a few appropriately placed hashtags, I could find out everything I wanted to know as it was unfolding; actually, more than I wanted to know since my own children’s schools were also on lock-down until the situation was under control.
eMarketing Association logo
What I didn’t know until today was that the very next day, a colleague of mine suffered a tragedy in his own family. Robert Fleming is CEO of the eMarketing Association, an organization whose conferences I have spoken at over the past couple of years. It’s related LinkedIn group is the 4th largest group on that network, out of over 1.5 million groups!

On Dec. 15th, his 12-year-old daughter suffered an illness and was paralyzed from the neck down. Within 5 hours’ time, she went from being perfectly healthy to being completely paralyzed, unable to eat, speak or breathe on her own. She still remains in the ICU at this time. But is in good spirits. A website to chart her progress will be up and running in another day or two at rhanasjourney.com.

While the information I have is limited and the family deserves its right to privacy as it deals with these difficult circumstances, Robert is hoping to see good come out of this circumstance regardless. On LinkedIn today, he shared an announcement with the eMarketing Association Network group.

100% of all profits from conference registrations, certifications, sponsorships, memberships and ecourses will be contributed to a fund in [his daughter’s] name, for her care, now through the end of January.

With this offer, you’ll be able to hone your eMarketing skills as you prepare for 2013, and know that you are helping a little girl heal at the same time. So, why not take a moment and make an investment in both her and yourself. See what the eMarketing Association has to offer today. And, as Robert finished his announcement, “Our best wishes to you for a fantastic new year.”

An Interview with Jeff Goins, author of “Wrecked”

Today’s post features an interview with author, Jeff Goins. Tara Alemany, owner of Aleweb Social Marketing, had the opportunity to ask Jeff a few questions recently as part of his virtual tour for his new book, Wrecked, which came out in August 2012.

Jeff Goins, author of Wrecked, interviewed on alewebsocial.comJeff is a writer who lives outside of Nashville with his wife, son, and pup. He works for Adventures in Missions and blogs at goinswriter.com.

When you started your blog in 2010, you had some burning questions about making a living as a writer that you were trying to answer for yourself. (To see Jeff’s questions, click here.) With the recent publication and success of Wrecked, it looks like you found the answers. I’d love it if you could share part of that journey with my readers because it’s a trip they’d all like to take too!

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The Fun Side of Social Media

Tara Alemany, the Bubble Lady, having fun in TanzaniaYou know, the fun thing about social media, whether you are using it for business or for pleasure, is that it can be an awful lot of fun. There are online events intended simply to be silly, that take us out of our shell and allow us to feel like kids again for a little while.

For instance, on Friday nights at 11 PM ET, there’s the TweetChat #slumberparty hosted by the lovely @DabneyPorte. It is often accompanied by creative hospitality, pillow fights, stolen Diva jets, great music spun by Wayne, and general merriment.

But once a year, there is the annual International Talk Like a Pirate Day on September 19. This celebration is enjoyed by celebrities like Dave Barry, and everyday folks like you and me.

This year’s celebration is the 10th anniversary of International Talk Like a Pirate Day, otherwise known as “ITLAPD.” With over 82,000 likes on their Facebook page, this online party is a well-attended one.

Yet its popularity and extends beyond Facebook. Their website talklikeapirate.com has a Google page rank of 6 and an Alexa ranking of 259,871 worldwide and 37,696 in the US. The banter and merriment make people want to join in the fun, and this translates to traffic.

For the fact that the majority of their activity is limited to a couple of months a year in the lead up to September 19 each year, that’s an incredible accomplishment.

So as you think about your business, what kind of fun and merriment can you bring to it? This extends beyond contests and polls, which bring limited one-time traffic, into the realm of entertainment. Take for instance the Old Spice viral videos that came out a couple of years ago with the Old Spice Man. They were shared far and wide because of their humorous nature. Don’t be afraid to laugh at yourself and create a fun environment. Take yourself too seriously and you’ll be considered an old fuddy-duddy. Nobody likes hanging out with a fuddy-duddy.

I know a new business that launched their YouTube video series with their blooper reel, instead of their commercials. They ended up generating a lot of interest in their YouTube channel before they ever put up a single commercial for their brand, simply because they were willing to laugh at themselves. Once they started putting their product commercials, they already had the attention of a rapt audience.

So in honor of making social media a bit more fun, here’s a brief video tutorial on how to change the language settings in Facebook to “English (Pirate).” The same technique can be used to change the Facebook language settings to anything else you choose as well.

So, give us an “Arr!” below, and scrawl somethin’ tellin’ us what your favorite way is to have fun with social media.

To Tweet, Or Not To Tweet

Thomas Comer | B2B CFO http://www.b2bcfo.com/partner/tcomer/Thomas R. Comer, MBA, JD, a partner in B2B CFO. Tom attended a talk I gave at a NetworkPlus event in Westport, CT, this spring, which just happened to be of the same name. It’s one of my more popular Twitter talks, “To Tweet or Not to Tweet: Whether Twitter is a Useful Business Tool or a Devious Distraction.”

Without knowing what the topic was that day, Tom had brought along this poem he’d written. With his permission, I share it with you. (Apologies from both of us to The Bard.) 🙂

To tweet, or not to tweet, that is the question:
Whether ’tis nobler in the mind to suffer
The slings and arrows of cyber-obscurity,
Or to take arms against a sea of competitors,
And by opposing end them? To log on, to search,
No more; and via Google to say we end
The heartache and the thousand natural junk mails
That flesh is heir to: ’tis a consummation
Devoutly to be wished. To log on, to search;
To search, per chance a “hit” — aye, there’s the rub:
For in that SEO of hope what dreams may come,
When we have shuffled off this limited liability company,
Must give us pause — there’s the respect
That makes the value proposition so long.
For who would bear the whips and scorns of clients,
The promised referral, the proud man’s brochure,
The pangs of unreturned phone calls, the Internet’s delay,
The insolence of networking, and the spurns
That patient merit of the unworthy takes,
When he himself might his laptop make
With a Facebook page? What would consultants bear,
To blog and sweat under a weary life,
But for the dread of something called LinkedIn,
The undiscovered country from whose bourn
No traveller returns, puzzles the will,
And makes us rather bear those ills we have
Than fly to others that we know not of?
Thus the hyperlink doth make cowards of us all.

What are your views? IsTwitter a useful business tool or a devious distraction? If you don’t know and want to find out, feel free to give us a call or book our talk for your organization.

On the Art of Becoming “Someone” on Twitter

Twitter engagement http://alewebsocial.comA friend asked recently:

My boss is interested in generating interest via twitter. I’ve “searched” his name and character’s name and “followed” people who are tweeting good stuff about him. How do you get people to follow you? How do you become “someone” on twitter? Thanks for any help you can offer.

Do you have similar questions? You’ve created a Twitter account, tweeted a few times, followed some interesting folks, but still haven’t figured out how to gain a following.

The easy answer is “engage them.” But that probably doesn’t really answer your question. “Engage who? And how?” you might ask.

If you’ve been following me for any length of time, you’ll know that I’m a fan of real, authentic engagement. So, you won’t find me “buying” followers, auto-responding, etc. While some of the links I share are pre-scheduled, they are created by me. Responses you get, you’re getting from me.

Now, I could sit in my office and wait for people to pass by (in my Twitter feed), and say “hi” as they march along. But that would become redundant and unfulfilling over time. Instead, I proactively strive to be useful to my followers. I go to where they are, rather than waiting passively for them to find me.

I once had a boss whom I loved. He didn’t just have an open door policy… He took it upon himself to take periodic breaks throughout his very long day and “wander among us.” He’d stick his head in at my door and ask how my day was going, if there was anything I needed to move forward on a project, etc. He wasn’t micro-managing. He was showing a genuine interest in me as a person and the work I was doing. As a result, he created a bond of loyalty that’s almost impossible to create in any other way.

So, how does this apply to building a Twitter following? Effectively using social media means applying the best leadership skills available; those that recognize people as individuals with unique interests, needs and skills. It means not only responding to people when you’re spoken to, but being willing to start conversations yourself and join conversations that are in progress already (if you have anything useful to add).

There are tools and techniques I use to make it easier to find those I want to build stronger bonds with, whether they are following me already or not. Here are just a few of them:

  • Participate in Tweetchats that catch your interest. Wouldn’t it be valuable to connect with others who share that interest? If you’re not familiar with Tweetchats, they are conversations that take place on Twitter, often at a specific time, using a given hashtag. (To learn more about hashtags, check out Hashtags Demystified.) Some of my favorites include #LeadChange, #LeadFromWithin, #BookPro, #SocMed and #SlumberParty.
  • Find the tools that work for you in filtering the information firehose that is Twitter. With over 2,000tps (tweets per second) going out on Twitter any given day, there’s just no way to take it all in. There are many tools out there to help you work your way through the fluff to the gems. A few of my favorites are Hootsuite, Bottlenose and InboxQ.
    • Hootsuite allows me to create Twitter streams filtered by those I follow or specific hashtags and keywords I’m interested in, as well as allowing me to post content to my own profiles immediately or on a schedule.
    • Bottlenose allows me to see which conversations my connections are currently engaged in. (It has a really neat sonar interface!)
    • InboxQ allows me to watch for people who are posting questions that I can answer. Thereby, allowing me to engage in conversations that may not even have gotten started yet!
  • Share relevant content with those that follow you. There are a few ways to find good content. You don’t have to create it all yourself. I use paper.li as a great way to curate relevant content from others, Twylah to share my own great content, and the bufferapp browser extension to share what I’m reading.
  • Use Twitter directories both to share about who you are, and to find people you may be interested in getting to know more. Some of the more popular are Twellow, WeFollow and TweetFind.

As you interact with people online that you like, follow them! If they enjoyed the conversation, they may follow you back. Keep in mind, as you strive to “be someone” on Twitter, that to be someone, you have to be real and authentic. Focus on growing relationships rather than making sales. As you do, you’ll find that sales come naturally as a result.

 

What are your favorite methods of growing your Twitter following? Please share them below!