LinkedIn for Authors

Every professional should be using LinkedIn, and that goes for writers too. LinkedIn is the online equivalent of real-world networking. As such, it can be used in much the same way. However, LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and lead generating “dance cards.”

LinkedIn for Authors

Here are a few reasons why you want to be on LinkedIn:

  • Links: Links from LinkedIn to your online content count in the Google search algorithm, whereas Facebook links don’t.
  • Credibility: Since LinkedIn is a site for business professionals, there is an air of credibility that having a well-ranking profile within LinkedIn grants you.
  • Research: LinkedIn’s search functions enable you to identify agents, publishers and editors in the areas you want to get into. In addition, though, it also shows you who your mutual connections are, shared interests, and other commonalities between you that enable you to craft an introductory message that breaks the ice, instead of being just another nameless face in the crowd.
  • Connections: The opposite is also true. People who are looking for what you do can find you via LinkedIn’s search functionality, but only when you have a great profile (otherwise, all of the other better profiles outrank you in LinkedIn’s search result – don’t neglect building a strong profile). I have had a number of clients and booking agents find and subsequently hire me due to LinkedIn.

It all comes down to how you use the site, and how strong a profile you have.

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So, how do you create a strong LinkedIn profile?

Want step-by-step video instructions to improve your LinkedIn profile? Check out our LinkedIn Mastery course on “Creating an Awesome Profile!

Follow these simple steps to create and use an All-Star author’s LinkedIn profile. [Tweet]

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