3 Rules for Marketing Yourself Through Podcasts

If you’re an author or a speaker, marketing may not be a natural fit for your creative personality, but that doesn’t change one simple fact. Connecting with the masses is the key to building and maintaining an audience. Your creativity is why they want to hear what you have to say. Podcasting is an exciting and effective way to stand out and literally let your voice be heard.

Start first, as always with marketing, by knowing who it is that you want to reach. Then start researching the podcasts that your desired audience listens to.

3 Rules for Marketing Through Podcasts - Aleweb Social Marketing

Podcasting is a perfect way to market to the masses.

1. Aim High

Shoot to become a guest on the best podcasts you know. Pick the ones that you enjoy as well as those that enjoy success. If you settle for the shows that you’re sure you can get on, you’re settling for not just a smaller audience, but for reduced credibility. Just a single appearance on a large, credible podcast can boost sales and readership, and it is possible to get a great guest spot on a popular show.

Amy Harrop discusses marketing your book through podcasting, and one of her best conclusions is that it’s better to do one major spot than a whole bunch of less consequential shows. [Read more…]

Self-Publishing: Here for the Long Haul or a Passing Trend?

Just as the Internet sent the music industry reeling and gave talented, but unknown, bands the ability to produce, create and promote their own music, the Age of Information has transformed the publishing industry as well.

As soon as authors found the ability to begin creating and marketing self-published books, the publishing industry was shocked to find it had realized too late that it was operating in the Age of Self-Publishing.

Self-publishing - here to stay?As a result, the publishing industry as we knew it is in a downward spiral and will need to find ways to adapt quickly if it’s going to ultimately survive at all.

The Digital Death of Print

Almost immediately following the mainstreaming of the Internet in the late ’90s, the newspaper industry saw steep and rapid declines from which it still has not recovered. Online news aggregators ushered in an era of dramatically lower advertising revenues for news dailies, having a significant impact on their bottom lines.

In the same way, the book publishing industry also felt the immediate and irreversible crush of digital readers, eBooks and the extraordinary ability for authors to take control of their own books.

While YouTube allowed savvy comedians and video producers to reach their audiences without any middleman, authors can now make their own way in the world with the right guidance and know-how. [Read more…]