|Today’s guest post is from Kelsey Castle is a freelance writer and editor who focuses on small business topics. She has a degree from Penn State and lives in Maryland.|
There are a lot of opportunities out there for someone who’s motivated. However, it can be hard to get noticed. Your personal brand refers to who you are, what you’re passionate about, and the strength of your reputation.
If you’re still trying to figure out your personal brand, investing time in reading a top-rated book might put you on the right track.
Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson
Sometimes it’s not enough to just tell you how to build a brand, but to show you as well. This book includes case studies of successful professionals who have defined their brand and used it to their advantage in the workplace.
Authors Arruda and Dixon offer a step-by-step guide to identify your target audience, tell your brand story, express yourself clearly and consistently, and understand the importance of online reputation management. The book comes from a duo that are widely respected in the career-coaching community. [Read more…]