I’ve been asked many times before, “What’s your favorite social media platform for business?”
Many people think that if you’re in business, LinkedIn is the only place to be, and while LinkedIn has its many benefits and is a strong contender in my social media platform, my answer may be surprising to you.
My favorite social media platform, hands down, is Twitter.
I know. I know. I hear it all the time. You’re thinking “What? Twitter? I just don’t get all that tweeting stuff. All it is is stuff about what everyone had for breakfast!”
That’s where I’d jump up and down, pointing my finger at you and shouting “Wrong!” Well, maybe not so much jumping up and down… And probably not shouting. (It’s not my style.) I have no idea why I’d point a finger either…
But you’re definitely wrong. Sorry!
As simple as the site is, Twitter is the most powerful tool in my social media arsenal.
The Best Social Media Platform for Business
When I found out in 2009 that I was soon to be unemployed, Twitter was where my job search took root. It was where I was first exposed to the power of hashtags to find and sort content being shared on the internet.
I was a bit nervous at first about using Twitter. Was everyone a scam artist?
Then, I came across Steve Keating (@LeadToday) on Twitter. For some reason, his simple reassurance in his bio that he wasn’t selling anything on Twitter, only giving back, set my heart at ease. I started engaging with him a bit, and enjoying his nonsensical animal trivia on Saturday mornings. It reminded me of a book my kids and I enjoyed called 365 Days of Nature and Discovery: Things to Do and Learn for the Whole Family.
Our shared interest in leadership topics led me to discover the Lead Change Group (@leadchange and #leadchange) shortly after their Leader UnPalooza in early 2010, which sounded like a lot of fun. I struck up a friendship with Mike Henry Sr. (@mikehenrysr), the founder of the group, which led me to discover and make connections with many of the founding members of the Lead Change Group.