While You Were Reading…

Morning readingIf you’re like me, when you settle in at your computer in the morning, getting ready to start your work, you spend a little time checking out what the hot topics of the day are! I mean, if my newsfeed and inbox are going to be filled with this stuff, I want to know what everyone’s talking about! Is this “me” time? Well, it could be, if I don’t do anything with it. But wouldn’t my own followers and clients be interested in some of what I’m reading too? After all, they’re connected with me because they value what I have to share!

The problem is that I don’t want to bombard my readers with tweeting and posting all that content at once. They’ve got their own busy newsfeeds and inboxes to take care of.

So, here’s what I do…

First, I’m selective about what I share. I don’t simply share everything I read. I share the links that I think my audience will find useful.

Second, I use the BufferApp extension for Google Chrome in order to create a “buffer” of content that the system periodically tweets and posts for me, based on a schedule I predefine. While this currently only works with Facebook (pages as well as profiles) and Twitter, it’s still quick and easy to use. I can even highlight some of the text in the article I’m reading (including my own comments!) and click the Buffer icon in my toolbar in order to add it to the queue.

While I’m a big fan of Hootsuite and have used it almost exclusively up to this point, what I like about the BufferApp is how quick and easy it is to use. Since I define my posting schedule ahead of time, I don’t have to schedule each thing I add to the buffer. I just fill ‘er up and away she goes!

Third, I use the content I’m sharing to generate visibility for me and my business, either by commenting on the existing blog post (if my thoughts are short enough), or writing a responding blog post for my own website.

Therefore, the time I spend during my day keeping up with industry information is maximized time. I’m learning new things, my clients and followers have a great source of curated content, and I’m increasing the visibility for my website while establishing my expertise. Not a bad way to start the day, especially as I’m sipping my coffee with Peppermint Mocha creamer! (I love this time of year!)