Learning From the Past — 2011

2011A recent blog post by David Risley caught my attention. He shared “5 Failures and Take-Aways From 2011 [A Retrospective].” It got me thinking about what lessons I had learned from 2011.

It’s always nice to think “Oh, there were no failures. Everything went perfectly according to plan!” But that’s only for some dream world, not the everyday, real world of business.

Thankfully, at this time last year, I was part of a mastermind group, so had the accountability of stating my goals for the year in clear, concise and measurable terms. After all, isn’t that what goal-setting is all about? If we don’t know whether we met them or not, what’s the point of setting them in the first place?

My main “radical goal” — that goal that was a stretch, but not impossible — was a monetary goal that I fell short of by 32%. Ouch!

But that monetary goal was to be the direct result of “doing the things I am passionate about; teaching, strategizing, training, speaking and connecting.”

So, how did I do with those things? Well, I participated in two failed collaborations, each of which would have created a broader teaching platform; but one collaboration lacked vision, and the other didn’t receive enough time and attention. At the same time, a third collaboration among 21 writers resulted in a book that’s being published in March 2012. So, that was a huge success in my mind.

I spent much more time this year watching trends, and being at the forefront of bloggers writing about them, which was great for building my readership. So, I count that as a success. However, when I analyze what content my readers consumed most, it was my book reviews and not trending topics that interested them the most. So, that’s something I’ll need to take into account in setting my editorial calendar for 2012.

I did take on more clients, which created a broader training platform. But I didn’t leverage my time well, since it was primarily one-on-one training classes that I ended up doing. The lesson there? I’ll always be limited in how many people I can help until I offer group-training opportunities. So, to take Aleweb to the next level, I’ll be offering group coaching starting in 2012!

While I spoke fewer times in 2011 than I had in 2010, the size of my audience was the same since I spoke at larger conferences than I had the year before; more people, less work, greater exposure. Seems like a step in the right direction!

One significant lack that I noted early in 2011 though was that I was missing out on a huge opportunity by not having a product for sale at the conferences. That’s an issue I have already addressed in the first week of 2012, so that I won’t repeat that same mistake this year.

The connections I made in the course of 2011 were deeper and more significant than the year before. The unanticipated side effect of that was that when I experienced a personal tragedy in the latter half of the year, my online community provided support and assistance that I had no right to expect or even anticipate! That was a huge blessing to me personally.

While my main “radical goal” for 2011 wasn’t met at all, the foundation needed to accomplish it has been well-laid. So, the successes desired for last year may have fallen short, but I’m well on my way to meeting them this year! And I still have some neat feathers for my cap from 2011 too, despite the failures, which I choose to view as “learning experiences…”

As you look back on 2011 yourself, did you reach your business goals? If not, do you know what’s yet needed to make them reality? Share your thoughts below, but be sure to note your successes as well as your failures!