As a business owner with clients all over the world who works out of a home office, there are plenty of times when my daily life can feel real isolated.
That’s one of the reasons I’ve come to appreciate social media so much. It’s allowed me to build connections, share projects, and develop friendships with people I might never otherwise have had the chance to get to know.
Yet, with one group of friends I met on Twitter in 2010, I co-authored a book called The Character-Based Leader.
Social media has also enabled me to stay in contact with audiences from past speaking engagements, as well as with clients.
Then, every once in a while, we share a need and it’s truly amazing to sit back and see the response we get.
Late Saturday evening, I launched my first crowdsourcing campaign to raise the funds necessary to publish and market my next book, entitled The Best is Yet to Come. Despite the hour, I sent the link out to my co-authors from the earlier book project, and about a dozen other friends on social media.
Less than 48 hours later, these friends are supporting me in reaching my goals so that I, in turn, can help others change their lives for the better.
I could never reach as many people by myself as this network of friends will reach. Yet, we’ve taken time to know and support one another over the years. That’s why I’m always telling my clients, if you want to harness the real power of social media, it’s got to be about the relationships. Marketing is secondary. Spend more time being authentically you, and sincerely trying to get to know those you connect with online.
It’s only when you generate enough social proof to show that you have something of value to offer that you can truly make the kind of difference you want to make.
Thank you to my friends who are supporting me in reaching my goals! May you each be as blessed to have friends such as these. Below are just a sampling of some of the posts being made, with more promised yet to come.
With a community that supports me like this, I can confidently say… The best is definitely yet to come.
— Jane Perdue (@thehrgoddess) August 11, 2013
— Mike Henry Sr. (@mikehenrysr) August 11, 2013