5 Tips for Getting More Facebook Followers for Your Author Page

Today’s guest post is from Brian Flax. Brian is a freelance writer based out of the Washington, D.C. area. He is experienced in a variety of topics including technology and social media marketing.
Creating "like" buttons allows people to easily connect to an author or book page from anywhere on the Internet.

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Social media has become an important way to establish a brand and market a product or service online, and authors are no exception. Creating a Facebook page also helps to establish credibility and an online reputation. It allows us to help control what is posted online and focus advertising on our target demographic.

Obtaining Facebook “likes” for an author or book page is a relatively simple process, and you don’t have to pay anyone to do it for you.

Create an Author Page

To get Facebook likes, an author page must first be setup. To create a page, a Facebook account must be established in the owner’s name. To do this, you only have to register your email, create a password, and fill out a few minor details. [Read more…]

Getting Your Story Out There

Today’s guest post is from Jical Jial of Mosotomoss. He is a Creative Stager that helps entrepreneurs to stage their story. You can see more of his writing at Mosotomossblog.com.

Create the story you want pepol to seeCreate the story you want people to see and take ownership of what you want them to hear. It’s never too late to get your story out there. I know sometimes it can feel like a daunting task to do everything yourself. There are many steps you have to take to get your story out, but if you break those steps up, it doesn’t seem so daunting.

As a writer, you may think writing your book was the hard part. But I would say, marketing the book is the hard part. When you don’t have a team of creative people behind you coming up with ideas to market the book, it can be frustrating. Don’t wait until the book is finished to start working on the marketing. I’ve seen way too many authors finish a book and then ask, “what’s next?”

To market your story is to seduce your audience into wanting more of what you have to offer. Just like you build the suspense up in your book, you have to do the same thing with your marketing. You have to create anticipation in your audience. Writing a blog post or creating lively chats on Facebook are two great ways for you to build up the suspense.

Create rich dialog about certain situations in the book without giving away any of the book. Make what you’re posting relevant to your audience. All characters must go through something, and so does your audience. Now would be a great time to pull them in, not after you have written the book and when it’s about to be published.

Today’s publishers want to know how big your audience is. That often determines if you will be able to secure a traditional publishing contract. Without an audience, it’s hard to sell the book. Having an audience to sell to says a lot about you. It says you are interesting, and people want to hear what you have to say.

I am often asked whether an author should post excerpts of a new book on a blog. I would never recommend doing that. It’s always best to blog about characters or storylines without giving away anything. It’s really important as an author for you to be engaged with your audience. So find ways to start conversations about the book, rather than giving previews of it.

When it comes to your marketing plan, don’t just think about selling the book. Most authors never think about merchandising, for example, selling T-shirts with quotes on them that your character says, like “Who is John Galt?”  Promoting your merchandise is a great way for you to not only make extra money, but build a brand empire up at the same time as building your audience. 

You are an entrepreneur, believe it or not. Telling yourself you are just a writer won’t work. When you believe you are an entrepreneur, you act like an entrepreneur. There are many more ways of getting your story out there. The main way is to build the story up before it ever really gets finished or heads to the publisher. Generate a buzz about your book as early as possible. The more people you know, the more chances you have in selling them something they want to have.

3 Ways to Use Guest Blog Posts to Promote Your Brand

Today’s guest post is from Bev Sninchak, a veteran freelance writer with 16 years of experience producing content for both print and online publications. She writes about many subjects, from how to use SmallBusinessReputation.com to manage your online reputation to mastering the latest social media strategies. She lives with her husband, kids and a menagerie of pets in the beautiful Rocky Mountains of Colorado.

Use Guest Blog Posts to Promote Your Brand - Aleweb Social MarketingIf you have a blog and you update it regularly, you might be wondering what else you can do to expand your brand’s online reach. One effective way to promote your brand and mix things up a bit is to guest post on other blogs.

Here are three ways to effectively utilize guest posts to increase interest in your brand.

1. Target Appropriate Host Blogs

The most effective guest posts will appear on blogs that relate in some way to your product or brand. For instance, if your product has to do with telecommunication, it wouldn’t make sense to write posts for blogs that have to do with baking cupcakes. Keep your focus tight and relevant when it comes to targeting potential blogs to pitch your guest posts to.

The smartest way to be invited to guest blog is to be a participant on a blog as a commenter. If you’re already active in the blogging community, then you have a head start. If you aren’t active yet on industry-related blogs, now is the time to get familiar with the online blogging community and make you—and the brand you represent—visible.

You can also seek out blogs that are open to guest posts by visiting websites such as BloggerLinkUp.com or MyBlogGuest.com.

2. Know Your Audience

When you write guest posts for other blogs, always keep your audience in mind. Get a feel for the voice and style of each blog you’ll be guesting for. Take special note of the tone and writing style. The regular audience of a particular blog will have set expectations for the kind of blog posts they’ll read in the future, so model the format of your guest post to that of the source blog you’re writing for.

If your targeted blog uses technical language, reflect that in your guest post. However, if a blog’s posts are written for the general public and are light on industry jargon, avoid confusing terms and wording.

Read past blog posts from your targeted host blogs and check out the comment sections as well. Perusing reader comments can give you insight into the education, knowledge and interests of a blog’s followers. Keep in mind that the average adult reads at a ninth-grade level. Don’t churn out a guest blog post written at a post-graduate level and risk alienating your audience.

3. Make it Personal

Yes, readers are interested in your business, and you want to guide them to your product or brand, but don’t forget to add a personal touch as well. People find personal-themed blog posts interesting because of the voyeur factor. They also draw a lot of traffic.

Many readers will ask questions such as, “What is the company’s CEO’s personality like?” Take, for example, the late Steve Jobs. Although Apple’s products attracted buyers on their own merits, plenty of people (avid Mac users and PC users alike) were curious about Steve’s history, personal philosophy, and work methods. The same can be said for Bill Gates and Microsoft. One way or another, the brand is always connected to the people behind it. Make that connection with your brand and your guest blog readers as well.

You can tap into the personal factor in your blog post, as well as promote your brand, by making readers feel like you’re having an intimate conversation with them, as if you’re sitting down with them and chatting over a cup of coffee at a local shop. When you communicate with readers on a personal level and connect it to your profession, you instill confidence in people and, by association, your brand. Let them see glimpses of your personality and business philosophy.

By taking advantage of guest blog posts, you will keep the attention of your regular subscribers and attract new ones over to your home blog. In addition, your new readers will likely follow you on other social media platforms, such as Twitter and Facebook. Guest blogging is an essential way to effectively market and promote your business and build your clientele.

3 Video SEO Tips You Can Use Right Now

Today’s guest post is from my friend, Chris Westfall, the National Elevator Pitch Champion. Enjoy his insights into how to use video SEO properly to share your compelling story.

Your brand deserves a great story, and these video SEO tips will help you to make your message matter.

While YouTube is the #2 search engine in the world, if you want your story to be heard, you’ve got to master video SEO tricks. But you may be surprised to know that YouTube may not be the best place for your video. Or, perhaps a better way to say it, there’s more than just YouTube, if you’re interested in the best video SEO.


Three Tips for Creating a Great Video Message Online

Once you’ve crafted your great video content, you still have to ensure it gets found! So, here are the next steps to follow.

  1. For Great Video SEO, put your message on Vimeo.com – It may seem counter-intuitive since Google owns YouTube, but videos on Vimeo.com are actually ranked higher in searches, in terms of video SEO. While the audience for Vimeo is smaller than YouTube, the SEO rankings are based on the relevance of the content. Google will often rank Vimeo.com above YouTube, even with similar keyword content. So, what’s the takeaway from this tip? Get yourself a Vimeo channel and post your content on Vimeo! And, if you don’t believe in the power of video SEO juice from Vimeo, make sure you include a link to your YouTube channel and post your content in multiple locations. While many will disparage duplicate content from an SEO perspective, video SEO is multiplied when your content is posted on multiple sites. Make sure Vimeo.com is part of your marketing mix for great video SEO.
  2. Get smart about your keywords and title, if you want great video SEO – Do you use Google’s keyword search tool to determine the name of your video? How about for the keywords you include in the video’s description? Using the keyword search tool from Google adwords will give you great insight into your video SEO. It’s counter-intuitive, but you want to be general (not specific) in order to be found. If you want your video to attract eyeballs, use the Google search tool to identify where the eyeballs are. In other words, use terms that are highly searched and include those words in both the title and the description for your video.
  3. Great video SEO starts with great links – Make sure that your description field includes at least one link. It’s a great idea to include a link to your website, your blog, or other content that’s meaningful (for example, if you have a Brand Yourself page for your personal brand, or an About.me page, or even a LinkedIn profile, you can include these links and improve your video SEO. Want to get really fancy? Then include a link to your vimeo.com page, and do the same from inside Vimeo.

Video SEO is What Your Brand Deserves

With these three ideas, you can create greater backlinks, identify additional resources for your viewers, and generate the kind of traffic that gets your message noticed. If you’ve taken the time to create some good video content, you deserve to have that content viewed. Use tools like YouTube and Vimeo to make sure your message gets out there.

And remember, there’s no substitute for great content. Video SEO is about understanding how optimization works, but great content is an even bigger boost to your brand.

About the Author:

Chris Westfall is the national elevator pitch champion, and the author of The NEW Elevator Pitch. His YouTube channel has nearly 700,000 video views and over 550 subscribers. His website is westfallonline.com and his YouTube channel is /westfallonline. His video production business is Your Online Video, Inc. and he regularly consults with high-growth businesses on effective video production.

The Importance of Blogging, and Blogging Some More

I recently had someone ask me:

Do I really have to blog?

The answer to that is simple. NO! You don’t have to blog.

There is nothing in this world that compels you to blog, just like you don’t have to get up and brush your teeth in the morning, or put fresh clothes on, or take a bath once in a while.

However, you may not get the results you want though if you don’t.

The Importance of Blogging, and Blogging Some More

By Gabriel Weinberg

By Gabriel Weinberg

If your goal for your book, product, service or brand is to gain more visibility (the positive kind, mind you!), then blogging is a very powerful way to begin, for many reasons.

  1. It’s fresh content, which the search engines like to see.
  2. It’s easy for readers to share with their friends.
  3. It brings traffic to your website, increasing its visibility to the search engines.
  4. It’s more information on the internet that’s all about you and your favorite topic!
  5. It gives prospective buyers a sense of who you are, what you care about, and how you present yourself.

So, how do you get started? Don’t you have to have your own website to blog? Well… The answer isn’t quite so simple.

[Read more…]

An Interview with Jeff Goins, author of “Wrecked”

Today’s post features an interview with author, Jeff Goins. Tara Alemany, owner of Aleweb Social Marketing, had the opportunity to ask Jeff a few questions recently as part of his virtual tour for his new book, Wrecked, which came out in August 2012.

Jeff Goins, author of Wrecked, interviewed on alewebsocial.comJeff is a writer who lives outside of Nashville with his wife, son, and pup. He works for Adventures in Missions and blogs at goinswriter.com.

When you started your blog in 2010, you had some burning questions about making a living as a writer that you were trying to answer for yourself. (To see Jeff’s questions, click here.) With the recent publication and success of Wrecked, it looks like you found the answers. I’d love it if you could share part of that journey with my readers because it’s a trip they’d all like to take too!

[Read more…]

Why Would I Guest Blog?

Why Would I Guest Blog? - Aleweb Social MarketingI was asked a simple question recently.

Do you guest blog or have guest bloggers on your site?

Although my answer was rather lengthy, I want to cover the gist of it here with you. The short answer is: “Yes. I guest blog and have guest bloggers on my site. And so should you.”

If that’s all you wanted to know, you’re free to go read something else now. But if you’d like a more in-depth explanation, stick around, because here it comes.

I believe in guest blog­ging, as well as being a con­tribut­ing blog­ger because I can’t expect that every­one is going to come to my site all the time to learn about my brand. As much as I love bringing traf­fic here, I’m not a traf­fic con­duc­tor, I’m an infor­ma­tion pur­veyor.

As such, I have to be will­ing to go where my tar­get audi­ence is (on social net­works, other blogs, and online com­mu­ni­ties) and par­tic­i­pate. Oth­er­wise, it’s sim­ply hubris to expect every­one to come to me for the infor­ma­tion I feel like sharing.

So, I guest blog when invited and the audi­ence is rel­e­vant. I invite guest blog­gers on a selec­tive basis, need­ing to know that they’ll pro­vide qual­ity con­tent of inter­est to my read­ers.

My blog is syn­di­cated to other blog net­works (like Business2Community, All­Top and oth­ers), and I am a con­tribut­ing author to the Lead Change Group’s blog that is related to a sec­ondary inter­est of mine, leadership.

All of these build authen­tic­ity for my brand, mak­ing me a val­ued and trusted resource for those that do decide to fol­low me.

I wouldn’t have it any other way. Would you?

What are your thoughts about guest blogging? Do you like it when someone guest blogs on a site you follow? Do you write guest blogs yourself?