A Beginners Guide to Self-promotion

Are you a first-time, self-published author? Wondering where to get started with promoting your new book? Or, perhaps you’ve traditionally published your book and are surprised by how little your publisher will be doing to market your book?

self-promotion, marketing, publishing, book, author, social media, publicity

Don’t wait until the last minute to begin marketing.

 

A Beginners Guide to Self-promotion

The biggest mistake that many authors make is waiting until the last minute to think about how they are going to market a book. Oftentimes, it’s not until after it is already published that they even start to consider “what’s next?” However, marketing plans should be started early in the writing process so that you have sufficient time to build the connections, relationships and social media profiles necessary to get the word out about your new title.

If you’re like the vast majority of writers, a marketing plan may never have even made it onto your To Do list. Here you are, with your newly published book in hand, and no idea what to do next.

Your marketing strategy is going to be different than someone who started earlier, unless you have a large platform already (a platform is the online reach you have using e-mail, social profiles and other online connections to connect with an audience.). Building an audience takes time, especially if social marketing is going to be a part of your overall marketing strategy. The goal of any good marketing strategy though is going to include maximizing exposure to the right target audience for your book. And while self-promotion may feel awkward and uncomfortable to you, there is no one who knows your material better than you do! You can do this! [Read more…]

The Oft-Forgotten Tool in our Marketing Toolkit: SlideShare

Are you an author? A speaker? A trainer? A marketer? All of the above? You know there’s a very powerful tool that’s often overlooked that we could be taking out and using more often; or at least I know I could. So, today’s post is going to cover some interesting examples of how you can use SlideShare to increase your visibility.

  1. Start first with the increased exposure that posting presentations to the SlideShare site itself gives to you. Developing a strong presence on the site, with a complete profile, suitable keyword tags for each presentation, etc. will allow others to find, appreciate and share your material and samples that much more easily. It also provides a great place to send event planners, training coordinators, etc. who want to see a bit more of what your work looks like. According to the SlideShare website:

    SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

  2. Jazz up your LinkedIn profile by incorporating the SlideShare app into it. To do so, in LinkedIn, select the More menu, followed by Get More Applications…, and then select the SlideShare Presentations app to add to your profile. Configure the app to connect to your SlideShare account, and then visitors to your profile will be able to see the most recent presentation you shared. If they click on the app logo, it will take them to an expanded version of the SlideShare app where they can explore other presentations as well.
  3. Embed a presentation on your website. If you have a presentation or two that you want to highlight for your website visitors, SlideShare provides you with the necessary embed code to be able to do that. Here’s one that I just uploaded from a talk I gave last March.
  4. Pin presentations from SlideShare to Pinterest boards. I recently got into a debate with someone about Pinterest and its ideal uses. They saw it as a place where women share recipes and post inspirational quotations. The thing is, Pinterest is such a powerful site and has an incredible level of engagement. So, why wouldn’t you incorporate it into your business strategies, marketing tactics or even your job search? Here’s a great SlideShare presentation on creating Pinterest resumes. The same concept can apply for various speaking topics, book subjects, training courses, etc. Be imaginative!
  5. Periodically share your presentations in your status updates on Facebook, Twitter and LinkedIn. Create a few pre-crafted posts that you can add to your editorial calendar and keep continuing traffic coming to the presentations you want to have the most visibility. Schedule these posts in your post planner (I use Hootsuite), so that they run on auto-pilot.
  6. Remember to craft your presentations well! A well-crafted presentation will catch people’s attention, prompting them to share it with their networks as well. Consider adding video to your presentation or an audio track, wherever appropriate, to bring the presentation to life.
  7. Generate leads using SlideShare. If you upgrade your free account to the PRO version, you can use LeadShare to enable viewers to contact you directly, right from your presentations! With a LeadShare campaign running, a lead capture box is displayed after the first 10 slides, at the end of the deck, or by a permanent display button on the player. To learn more about Leadshare, click here.

What are some of your favorite ways to use SlideShare?