There is no denying that a blog is a highly effective tool for successfully promoting yourself. While once used by everyday people to share their thoughts and opinions, a blog has now become one of the most powerful marketing tools an author or speaker can use.
Whether you have set up a blog as the foundation of your speaking or writing career or you are using a blog to promote your books, one thing is certain: You want to attract as much attention as possible. While that blog may be expertly designed, highly informative, and very engaging, if you aren’t effective promoting it, you won’t be driving as much traffic to it as you could.
What’s that? Promote a blog? But isn’t the purpose of a blog to promote your books and events? While yes, this is true, in order to effectively use your blog to get the word out about your career, you have to get the word out about your blog. [Read more…]