Is LinkedIn a Waste of Time?

John Haydon of Inbound Zombie recently posted this question on Facebook.

Is LinkedIn a waste of time? - question

A lot of people are frustrated with the new-ish Endorsements feature. I know I personally have been endorsed for skills I didn’t even know I had!

So, I can understand their bewilderment when people who don’t really know them come along and endorse them for every skill they have listed. It’s like they’re trying to game the system or something.

Here’s the response I gave though.

Is LinkedIn a waste of time?

 LinkedIn can be a powerful part of your business strategy. [Read more…]

Are You Networking in Your Pajamas?

How’s your LinkedIn?

How much of your time do you spend networking for business each week?

Hours can be spent away from the office, going to meetings, walking away with a handful of business cards and no real follow-up method in place.

What if it could be simpler, done at your own convenience, and through targeted conversations?

That’d probably be much more efficient for you, huh?

Greeting the dayBut what if you were unprepared to start those conversations? Maybe your hair hadn’t been brushed yet, you had morning breath, your forgot your business cards in yesterdays’ outfit, or you were still dressed in your sweat pants…

I often see people whose LinkedIn profiles aren’t “ready yet” trying to get started with LinkedIn, and it’s a bit painful to watch. Their profile pictures are either missing or inappropriate. Bios are incomplete.

It’s clear to those they connect with that they haven’t really considered how to present themselves on LinkedIn yet. And then they become discouraged when it’s not the Magic Bullet they keep hearing LinkedIn can be.

There are no magic bullets!

LinkedIn is a powerful social network for any business professional to be on. But you have to approach it with the same care and planning that you would going to a networking meeting in person.

Consider your 30-second elevator speech. That’s your bio.

The professional history isn’t a resume as much as it’s a showcase of your talent.

The groups help form points of common interest.

Is it time for you to learn how to use LinkedIn the right way? Contact us for a profile assessment today, and we’ll get you spruced up and ready for powerful networking in no time!