A fake smile only affects the lines around the eye socket. It does not evoke a genuine smile in return.
The Duchenne smile creates a reaction in the viewer that is hard to ignore. When someone is responding to a Duchenne smile, they mimic it and experience the same chemical rush that the smiler does.
This became a topic of conversation with a client of mine recently (before I ever read Leo’s article). I’m working on his website and he has a professional headshot that is nicely done. However, it’s not an effective photo. [Read more…]