Getting Your Story Out There

Today’s guest post is from Jical Jial of Mosotomoss. He is a Creative Stager that helps entrepreneurs to stage their story. You can see more of his writing at Mosotomossblog.com.

Create the story you want pepol to seeCreate the story you want people to see and take ownership of what you want them to hear. It’s never too late to get your story out there. I know sometimes it can feel like a daunting task to do everything yourself. There are many steps you have to take to get your story out, but if you break those steps up, it doesn’t seem so daunting.

As a writer, you may think writing your book was the hard part. But I would say, marketing the book is the hard part. When you don’t have a team of creative people behind you coming up with ideas to market the book, it can be frustrating. Don’t wait until the book is finished to start working on the marketing. I’ve seen way too many authors finish a book and then ask, “what’s next?”

To market your story is to seduce your audience into wanting more of what you have to offer. Just like you build the suspense up in your book, you have to do the same thing with your marketing. You have to create anticipation in your audience. Writing a blog post or creating lively chats on Facebook are two great ways for you to build up the suspense.

Create rich dialog about certain situations in the book without giving away any of the book. Make what you’re posting relevant to your audience. All characters must go through something, and so does your audience. Now would be a great time to pull them in, not after you have written the book and when it’s about to be published.

Today’s publishers want to know how big your audience is. That often determines if you will be able to secure a traditional publishing contract. Without an audience, it’s hard to sell the book. Having an audience to sell to says a lot about you. It says you are interesting, and people want to hear what you have to say.

I am often asked whether an author should post excerpts of a new book on a blog. I would never recommend doing that. It’s always best to blog about characters or storylines without giving away anything. It’s really important as an author for you to be engaged with your audience. So find ways to start conversations about the book, rather than giving previews of it.

When it comes to your marketing plan, don’t just think about selling the book. Most authors never think about merchandising, for example, selling T-shirts with quotes on them that your character says, like “Who is John Galt?”  Promoting your merchandise is a great way for you to not only make extra money, but build a brand empire up at the same time as building your audience. 

You are an entrepreneur, believe it or not. Telling yourself you are just a writer won’t work. When you believe you are an entrepreneur, you act like an entrepreneur. There are many more ways of getting your story out there. The main way is to build the story up before it ever really gets finished or heads to the publisher. Generate a buzz about your book as early as possible. The more people you know, the more chances you have in selling them something they want to have.

4 Unconventional Ways To Market Your Book

Today’s post is a guest post from Josh Allan Dykstra, a fellow member of the Lead Change Group. Josh and I had the chance to meet and talk for a bit at SANG in October, and I’ve truly enjoyed getting to know him. Since he recently released his new book Igniting the Invisible Tribe: Designing An Organization That Doesn’t Suck, I asked him to share a few thoughts on what’s worked best for him in promoting his book online.

Josh Allan Dykstra - Principal, Strengths DoctorsSo, I hear you’re an author with a book on your hands. Or, perhaps, you have a book in production which will soon release to be your groundbreaking tome. First, congratulations! Please don’t take these compliments lightly — many, many (maybe even most) people would “like to write a book someday.” Simply by the act of actually completing the task, you have made yourself a scarce resource. You’ve put your thoughts into the world in a careful and meaningful way. This is something to celebrate!

That said, even though you now (or will soon) have a book that you’re incredibly proud of, what you probably don’t have are millions of eyeballs, poised and ready to consume your brilliant and innovative prose. Don’t let this get you down; it’s a problem most new authors face, honestly. Most of us aren’t radio hosts or TV stars. We don’t have 100,000+ followers on Twitter or celebrity status.

So how do us “normal folks” get the work we’ve slaved over for months (maybe even years) in front of the right readers? Here are four ways you may not have considered:

1. Strategically Join A Great Group

Of course, we’ve all heard ad nauseam about the benefits and importance of networking. This is true, of course, but in this example I’m not talking about rubbing shoulders with just anybody. Some groups provide specific benefits to authors and content creators, and these are the kind of groups you want to look for. For me, being part of the Young Entrepreneur Council has been amazing. The YEC has media partnerships in place that members can take advantage of, and it’s helped me get my writing featured in Fast Company, Business Insider, etc.

2. Find Niche Bloggers

The idea here is fairly simple: connect with the people who run the blogs that already talk to the groups of people you want to connect with. The easiest way to identify these sites might be to think about the places you yourself go to find interesting content — if you like it, it’s likely the people who will read your work will, too. Send a note to the blog’s owner (usually easy to find on an About Us or Contact page) and offer to do a guest post, video chat, or email interview; whatever the blog owner thinks will connect most with their audience. If you can show that you’ll create value for their readers, many bloggers will jump at the chance to get great (and free!) external content.

3. Partner With University Professors

Do you know any professors who teach something related to your material? Offer to get them a free copy of your book and see what they think! If they find it helpful and you can get on the syllabus as required reading, classrooms can be a great source of recurring revenue — and, perhaps even more exciting, a perfect way to get your ideas into the heads of impressionable minds. I’ve found the best way in is through the professor directly; many times they have complete “creative control” over what they want their students to be exposed to. If you can get them excited about your work, they’ll be a great advocate.

4. Start and/or Lead A Tribe

This is the hardest, but probably best, way to grow your readership. Because of the ways the world is changing, particularly in regards to technology, it’s easier than ever to connect with the people who care about the same big, hairy problems you do. Stake your claim and purchase the URL. Start talking and writing about it everywhere. Obsess over how to create value for the members of your tribe, and make sure your book is a worthy conversation piece for tribe members. I won’t lie and say this is easy — it takes a tremendous investment of work and time — but once you are seen as a thought leader of a movement, you’ll find that book sales will come much more easily.

It’s an amazing privilege when people give us their most scarce resource of time to read our thoughts, isn’t it? I’m truly honored you gave a bit of your time to read my thoughts here. My sincere best wishes to you on your adventures as an author!

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Josh Allan Dykstra is a recognized thought leader on the future of work and company culture design. His articles and ideas have been featured by Fast Company, Business Insider, MSN.com, Under30CEO, and The Agency Post. He is a co-founder of Strengths Doctors, a consulting firm that helps leaders and entrepreneurs design energizing places to work. Josh’s eclectic background includes projects with organizations like Apple, Sony, Genentech, Starbucks, and Viacom/CBS as well as startups, nonprofits, and universities. He holds an MBA in Executive Leadership from the University of Nebraska-Lincoln, and his new book, Igniting the Invisible Tribe: Designing An Organization That Doesn’t Suck, is available on Amazon.com. Connect with him online at http://joshallan.com.

How to Promote Your Book Online – A DIY Guide

The Plan that Launched a Thousand Books by Tara Alemany of Aleweb Social Marketing - http://alewebsocial.comMany authors I know struggle with what the next steps are after they’ve finished all the writing work. They search the internet and book stores for “how to” guides to get them started with marketing and promotion, but many of the ones that are available either are incomplete or lack the level of detail required to do it yourself.

Until now, that is… Like any entrepreneur, I listen to my clients and look for those common issues they encounter; the questions I answer on a regular basis. The need I kept hearing over and over again was for a Do-It-Yourself guide to book marketing. And now it’s here!

Introducing The Plan that Launched a Thousand Books!

Within its first 24 hours on Amazon, it is already ranked in the Top 100 for both of its categories. So, it must be resonating with my readers as well!

I have taken my extensive training and technical writing experience to create a comprehensive, 89-page, easy-to-understand eBook that you can use all by yourself. I have spent as much as $27 on book marketing materials in the past that turned out to be simply lists of things you needed to do with lots of white space around them and no additional information to get you started. That’s not useful! So, that’s not what you’ll get in this eBook. (If you like to figure it all out on your own, let me know and I can point you to some of those books.)

For each marketing strategy I outline, I discuss various considerations for the option, and recommend tools and techniques. This allows you to make informed decisions about what you are capable of doing, and where you might want to get a little help. (Of course, Aleweb is always here to support you!)

So, if you or someone you know is an author and book sales are not what they should be, consider picking up a copy of The Plan that Launched a Thousand Books today! It could be the best $9.99 you’ve ever spent. But you won’t know until you try it. 🙂

If you dobuy a copy and would like me to autograph it, you can request a Kindlegraph here.

 

If you are a blogging book reviewer and are interested in reviewing this eBook, please send a review copy request to info@alewebsocial.com with your name, blog address and preferred format (Kindle or .pdf).