Creating an Aha Moment for Prospective Clients

When was the last time that you broke down what you do into small enough components so that your prospective clients understood? I stopped by a local jewelry store today, in order to have a necklace repaired.

As I was standing in line waiting to be served, I saw this display at Robertson’s Jewelers.

Robertsons Jewelers display - A creative display of services

 

I found it fascinating! I had never seen a watch broken down into such detail before, and I suddenly had a much deeper appreciation for what went into keeping a watch functioning.

It would’ve been easy to assume that a watch with a face about an inch in diameter was simple inside. However, this display showed the rich complexities of the inner workings of a pocketwatch or two.

When you tell people what it is that you do, is it broken down into enough detail that they can see the richness of what it is that you offer? [Read more…]