When home computers first came out, the general sentiment of many “experts” was that they would never catch on. Similar sentiments were expressed when the Internet started, and when e-mail was introduced into corporate life
There will always be naysayers when any significant change comes along that impacts the way we do business. But can you imagine your life today without computers? The Internet? E-mail? (I know some of us would like to imagine life without e-mail, but I know very few people who have managed to do away with it in their lives completely!)
The same is true of social media. It’s not just a fad. It’s not going away. And ignoring it won’t help!
How and Why Social Media Won’t Go Away
Social media is all about relationships. As with any relationship, it can have a different context for each connection. There are some people I’m friendly with, others I buy from, I have best friends, a support network, people I ask advice of and collaborate with, and others I learn from. That’s “in the real world,” but it’s true also on social media.
One of my books, The Character-Based Leader, was written with people I met on Twitter. I share ideas with other authors and entrepreneurs, and talk about social media with clients and prospects on Facebook. I have been hired multiple times for speaking engagements and project work by people who found me on LinkedIn and on my blog. Slideshare helps establish my expertise as hundreds of people have viewed my content, and hundreds more follow my Pinterest boards.
Word of mouth marketing is the most powerful form of marketing there is, and much of it takes place on the Internet these days.