Today I sent the following e-mail to my Facebook clients. But I wanted to make sure that yougot it too!
I wanted to make sure that you’d heard that the new Facebook Timeline format is now available for pages. The current projection is that all pages will be automatically converted to the new format at the end of March. (I say “current projection” because there were multiple projected roll-outs for the personal Timeline format, and few of them were met!)
I recommend that you go to your page, click on the Preview button so that you can familiarize yourself with the new layout, and make any changes you want or need before the roll-out takes place.
If your page is ready, you can go ahead and initiate the switch yourself, rather than waiting.
Here are some key things you’ll need to know about Timeline for businesses.
- Design or select a great cover image. That’s the long image that goes across the top of the page. For the rules about what you can have in a cover photo, go tohttps://www.facebook.com/
help/?faq=276329115767498. Important things to note?
The cover photo can be up to850px by 315px but may NOT contain the following:
- Price or purchase information, such as “40% off” or “Download it at our website”.
- Contact information, such as web address, email, mailing address or other information intended for your Page’sAbout section.
- References to user interface elements, such asLikeorShare, or any other Facebook site features.
- Calls to action, such as “Get it now” or “Tell your friends.”
- Default landing tabs have gone away! That’s a disappointment for many businesses who use that space to engage prospective clients. [Note:The tab still exists on your page, there’s just no way to send non-fans directly there.]
- You can pin a favorite post to the top of your page. This is where you could show a video, or do some of the other things that you once did with your landing page. Not a great alternative, but it takes a little bit of the sting out.
- All tabs are still available. But they’re wider now – 810px. So, you’ll want to make sure the content or apps you’re using fit the extra space nicely.
- You can now message pages using the Facebook chat feature. You can even install Facebook messenger on your desktop so that you can keep in touch with people without having Facebook open. That opens up some interesting customer service opportunities!
- As with your personal Timeline, business Timelines display photos, likes and apps at the top of the page. Photos will always appear in the first position, but you can change the order of everything after that. Since the first few are the only ones displayed, make sure you’ve got the most important ones first!
- There’s a new Admin panel for accessing your notifications, insights, likes and messages. This panel is at the top of your page, and you can hide and display it at will. Keep in mind, it’s only visible to admins of the page. So, leaving it displayed will never affect your visitors’ view of the page.
[Note: If you’re interested in a few more details related to the new features, check out Michael’s blog entry over at Local Band Review.]
As with the personal Timeline roll-out, you can use this time before the new format goes live to “tidy up a bit.” Get rid of posts that are no longer relevant by removing them from your wall. Remove tags for your business on photos or videos that aren’t appropriate. Sort and re-order photos, videos and apps to display the most important things first.
And if you get stuck with anything, or just need help getting ready, give us a call!