I was asked a simple question recently.
Do you guest blog or have guest bloggers on your site?
Although my answer was rather lengthy, I want to cover the gist of it here with you. The short answer is: “Yes. I guest blog and have guest bloggers on my site. And so should you.”
If that’s all you wanted to know, you’re free to go read something else now. But if you’d like a more in-depth explanation, stick around, because here it comes.
I believe in guest blogging, as well as being a contributing blogger because I can’t expect that everyone is going to come to my site all the time to learn about my brand. As much as I love bringing traffic here, I’m not a traffic conductor, I’m an information purveyor.
As such, I have to be willing to go where my target audience is (on social networks, other blogs, and online communities) and participate. Otherwise, it’s simply hubris to expect everyone to come to me for the information I feel like sharing.
So, I guest blog when invited and the audience is relevant. I invite guest bloggers on a selective basis, needing to know that they’ll provide quality content of interest to my readers.
My blog is syndicated to other blog networks (like Business2Community, AllTop and others), and I am a contributing author to the Lead Change Group’s blog that is related to a secondary interest of mine, leadership.
All of these build authenticity for my brand, making me a valued and trusted resource for those that do decide to follow me.
I wouldn’t have it any other way. Would you?
What are your thoughts about guest blogging? Do you like it when someone guest blogs on a site you follow? Do you write guest blogs yourself?