Determining Your Ideal Audience: Who Can Learn the Most from What You Have to Say?

Today’s guest post is from Amy Kirkegaard is a freelance writer who writes on a variety of topics, including social media, online reputation management, mobile payments and prominent individuals such as Timothy Broas.

When you have a new product or a service to sell, you need to promote it in order to find potential customers. If buyers don’t know about it, they can’t buy it.

As an author or a speaker, you have an enormous audience in front of you. How you approach this group is important. One size does not fit all. You cannot successfully reach everyone at once.

Photo Source: elevator_prozak

Photo Source: elevator_prozak

Before writing or speaking to an audience, it’s critical that you know as much about them as you can. All audiences are not the same. This means you need to tailor your communication to fit your audience. It’ll require a little extra work, but the rewards will be worth it in the end. The success of your brand depends on it.

Write a short description of the audience you are trying to reach. Examples are young couples looking to save money for retirement, or women across the world looking to learn more about self-defense, or retired schoolteachers looking for inexpensive vacation destinations.

Use the questions below to help you determine your audience. [Read more…]

A Beginners Guide to Self-promotion

Are you a first-time, self-published author? Wondering where to get started with promoting your new book? Or, perhaps you’ve traditionally published your book and are surprised by how little your publisher will be doing to market your book?

self-promotion, marketing, publishing, book, author, social media, publicity

Don’t wait until the last minute to begin marketing.

 

A Beginners Guide to Self-promotion

The biggest mistake that many authors make is waiting until the last minute to think about how they are going to market a book. Oftentimes, it’s not until after it is already published that they even start to consider “what’s next?” However, marketing plans should be started early in the writing process so that you have sufficient time to build the connections, relationships and social media profiles necessary to get the word out about your new title.

If you’re like the vast majority of writers, a marketing plan may never have even made it onto your To Do list. Here you are, with your newly published book in hand, and no idea what to do next.

Your marketing strategy is going to be different than someone who started earlier, unless you have a large platform already (a platform is the online reach you have using e-mail, social profiles and other online connections to connect with an audience.). Building an audience takes time, especially if social marketing is going to be a part of your overall marketing strategy. The goal of any good marketing strategy though is going to include maximizing exposure to the right target audience for your book. And while self-promotion may feel awkward and uncomfortable to you, there is no one who knows your material better than you do! You can do this! [Read more…]