Starting with this post, once a month, I’ll be interviewing an established author, with the intent of posing questions that will help our readers learn from those who have gone before them. As Jim Stovall pointed out in his book, The Millionaire Map, “Never accept a map from someone who hasn’t been where you want to go.”
I had the opportunity to ask Mitchell a few questions recently as part of our new Featured Author blog post series. However, since Mitchell is in the unique position of being both a publisher and an author, I chose to ask a few questions about his unusual publishing brand.
For those of you who are considering writing a book in 2014, you may find that generating a tweetbook creates some of the brand visibility that you’re looking for while helping to establish your expertise in a given area. This is especially useful for entrepreneurs and executives, but can be done by anyone!