How to Turn a Facebook Profile into a Page

I had an interesting question come up from a prospective client the other day. For the first time in a long time, I was stumped! An hour later, with lots of research and exploration behind me, I thought I’d share an interesting feature that Facebook added in March 2011. It was new to me!

Say you have a Facebook profile. You’ve got lots of “friends,” but you don’t know most of them. They’ve simply connected with you because you’re a public persona and they want to get to know you better. I know this happens all the time with public figures.

You joined Facebook for the same reason as everyone else; to keep in touch with family and friends. But then these friend requests started pouring in. Like a deer caught in the headlights, you didn’t know what to do. So you accepted the request or ignored it hoping that it would go away. But then in a moment of weakness, you gave in and accepted the backlog of requests just so that you wouldn’t feel guilty anymore. Right?

Now, your newsfeed is flooded with information that you really aren’t interested in, and it’s making it harder to see those gems from your friends and family that you really do care about. You could filter it, as I demonstrate in one of my YouTube videos, but who has the time to go through so many friends and put them in lists?

Did you know that you can convert your Facebook profile into a Facebook page? What? You didn’t? Neither did I!

Here’s the deal. When you migrate a profile to a page:

  • You do lose the old profile. You have to create a new profile for your personal use using a different e-mail address than your old profile. But if the idea is to clean up the profile, starting with a clean slate isn’t a bad thing!
  • Only your profile pictures and friends/subscribers are transferred over to the page. So, backup your content if you have any interest in saving it. It won’t be accessible later. Note: Depending on the number of friends you have, it can take a few hours for all the friends and subscribers to appear as “likes” on the new page. So, don’t worry if they’re not all there right away.
  • Other than the new likes and a profile picture, your new page is blank. Once again, not a bad issue. Just start creating content. At least you’ll be off to a great start with the following.
  • If your profile is the admin for any groups or apps, assign new admins before you migrate. The page will remain an admin for any pages you’re an admin for, but better safe than sorry; I’d add other admins for pages as well.
  • If you have a username specified for your profile (otherwise known as a “vanity URL”), it will be applied to the new page instead. The username for  my page is “AlewebSocial.” That gives me a vanity URL of http://www.facebook.com/AlewebSocial. Facebook doesn’t allow you to change the username of a page with more than 200 “likes,” so depending on how many people are friends, you may not be able to update the username of the page.
  • From what I can piece together, the name of the new page (the page title) is based on the profile name. Therefore, Joe Schmoe’s profile will be displayed as “Joe Schmoe” for the page title. At least that’s my guess. So, if you want a different title, change your profile name before you update the account. The first name could be “Joe Schmoe’s” and the last name “Awesome New Facebook Page.” You get the idea. I have to admit, I have not tried this out yet, but my guess is that it would work. Otherwise, to change a page title, you have to put in a special request with Facebook, and they don’t make it easy.
  • The newsfeed of your new page will be blank because you haven’t “liked” any other pages yet.
  • Some people may be put off by becoming a fan when they thought they were your friend (think old high school classmates, family members, etc.). So, anticipate a drop-off in “likes” soon after the conversion.

Making a page is definitely the right answer, even for personal brands. You need to be in conformance with Facebook’s terms of agreement, otherwise, you risk them shutting your account down.

But there are other reasons for it too. For instance, Google indexes pages, but not profiles. In addition, pages allow much more functionality than profiles do, including adding apps for a mailing list, creating events, etc.

I hope this helps! Since I haven’t had anyone volunteer yet for me to convert their profile, I’ll share someone else’s video of the process for you to see what it looks like.

If you decide that you want to go ahead and try it yourself, just sign into your Facebook profile and go to https://www.facebook.com/pages/create.php?migrate to get started.

So, what do you think? Is it time to convert your Facebook profile to a page? Let us know below if you’re daring enough to do it!  😀

The Fun Side of Social Media

Tara Alemany, the Bubble Lady, having fun in TanzaniaYou know, the fun thing about social media, whether you are using it for business or for pleasure, is that it can be an awful lot of fun. There are online events intended simply to be silly, that take us out of our shell and allow us to feel like kids again for a little while.

For instance, on Friday nights at 11 PM ET, there’s the TweetChat #slumberparty hosted by the lovely @DabneyPorte. It is often accompanied by creative hospitality, pillow fights, stolen Diva jets, great music spun by Wayne, and general merriment.

But once a year, there is the annual International Talk Like a Pirate Day on September 19. This celebration is enjoyed by celebrities like Dave Barry, and everyday folks like you and me.

This year’s celebration is the 10th anniversary of International Talk Like a Pirate Day, otherwise known as “ITLAPD.” With over 82,000 likes on their Facebook page, this online party is a well-attended one.

Yet its popularity and extends beyond Facebook. Their website talklikeapirate.com has a Google page rank of 6 and an Alexa ranking of 259,871 worldwide and 37,696 in the US. The banter and merriment make people want to join in the fun, and this translates to traffic.

For the fact that the majority of their activity is limited to a couple of months a year in the lead up to September 19 each year, that’s an incredible accomplishment.

So as you think about your business, what kind of fun and merriment can you bring to it? This extends beyond contests and polls, which bring limited one-time traffic, into the realm of entertainment. Take for instance the Old Spice viral videos that came out a couple of years ago with the Old Spice Man. They were shared far and wide because of their humorous nature. Don’t be afraid to laugh at yourself and create a fun environment. Take yourself too seriously and you’ll be considered an old fuddy-duddy. Nobody likes hanging out with a fuddy-duddy.

I know a new business that launched their YouTube video series with their blooper reel, instead of their commercials. They ended up generating a lot of interest in their YouTube channel before they ever put up a single commercial for their brand, simply because they were willing to laugh at themselves. Once they started putting their product commercials, they already had the attention of a rapt audience.

So in honor of making social media a bit more fun, here’s a brief video tutorial on how to change the language settings in Facebook to “English (Pirate).” The same technique can be used to change the Facebook language settings to anything else you choose as well.

So, give us an “Arr!” below, and scrawl somethin’ tellin’ us what your favorite way is to have fun with social media.

Adding HTML Code to Your WordPress Page, Post or Widget

Many WordPress users find it easy to get started because the Visual editor is similar enough to Word that they feel comfortable getting started. But what about those times when you are provided with HTML code to add to your site? If you copy and paste it into the post or page using the Visual editor, it comes out as text, not code. So you lose the functionality of the code, and it ends up looking like this:

<a href="http://bit.ly/OWHS4O">
<img src="http://leadchangegroup.com/wp-content/uploads/2012/08/The-
Character-Based-Leader-197x300.png?84cd58">
</a>

Here’s how to add functioning HTML code to your WordPress page or post.

 

The result will look like this:

 

If you want to add it to the sidebar instead, you have to add a text widget to the sidebar and paste the code in there instead. Here’s how to do that.

Changing Your YouTube Login Account

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A friend and client asked me awhile back how she could change the e-mail account associated with her YouTube channel. At that point in time, it still wasn’t possible. However, when Google purchased YouTube and began merging the accounts together, they introduced a feature that allowed user to change the e-mail address associated with the account.

This solved a host of other problems. For instance, if you created your channel before securing your domain, you couldn’t update the channel before so that you were using an e-mail address from your domain. Or if the channel was created by someone who no longer works with your company, you had to keep their old e-mail address alive just to be able to access your channel.

With the Google merge, YouTube did away with its own unique sign-in information, asking instead that you signed in using a Google account, or converted an existing e-mail address to a Google account. Now, you also have the ability to unlink your YouTube channel from one account and then associate it with another.

This video walks you through the process.

If you have any other questions you’d like Aleweb’s help with, just post it in the comments below, and we’ll get an answer for you shortly!

Getting What You Want From Your Facebook Newsfeed

A client wrote recently and said:

I’m… distressed that things I signed onto, I may not be getting. I don’t know what I need to do to be certain I always receive the feed from some of the groups I’ve “liked”.

The  Facebook newsfeed can be a bit confusing at times. For the most part, we accept what it is that Facebook shows us, and hope that it’s what we really want to be seeing.

Thankfully, I know a few rebels who like to be in control of their destinies in a variety of ways, one of which is, they’re not about ready to let a machine tell them what’s of interest to them and what’s not!  🙂

So, in response to my client’s uncertainty and my friends’ persnickety natures, I created this brief video tutorial to let you know how the newsfeed actually works within Facebook, and to offer suggestions as to how you can define what information you’re shown.

After you’ve watched it, if you have questions or any other mysteries you’d like Aleweb to shed some light on, post them in the comments below.

How to Change Your LinkedIn Password

Perhaps you’ve read one of the many articles out today about the security leak at LinkedIn? Business Insider reported:

6.5 million encrypted LinkedIn passwords have leaked, reports Norwegian IT site Dagens IT found via The Next Web.

The passwords were shared via a Russian hacker site, and security researcher Per Thorsheim confirms that the leak is legit.

LinkedIn hasn’t offered any statement on the incident at the time of this writing, but we would strongly suggest changing your password.

So, how do you change your password on LinkedIn? We’re glad you asked! This short video tutorial from Aleweb Social Marketing teaches you exactly what you need to know in less than a minute. Enjoy!