|Today’s guest post is from my friend, Chris Westfall, the National Elevator Pitch Champion. Enjoy his insights into how to use video SEO properly to share your compelling story.|
Your brand deserves a great story, and these video SEO tips will help you to make your message matter.
While YouTube is the #2 search engine in the world, if you want your story to be heard, you’ve got to master video SEO tricks. But you may be surprised to know that YouTube may not be the best place for your video. Or, perhaps a better way to say it, there’s more than just YouTube, if you’re interested in the best video SEO.
Three Tips for Creating a Great Video Message Online
Once you’ve crafted your great video content, you still have to ensure it gets found! So, here are the next steps to follow.
- For Great Video SEO, put your message on Vimeo.com – It may seem counter-intuitive since Google owns YouTube, but videos on Vimeo.com are actually ranked higher in searches, in terms of video SEO. While the audience for Vimeo is smaller than YouTube, the SEO rankings are based on the relevance of the content. Google will often rank Vimeo.com above YouTube, even with similar keyword content. So, what’s the takeaway from this tip? Get yourself a Vimeo channel and post your content on Vimeo! And, if you don’t believe in the power of video SEO juice from Vimeo, make sure you include a link to your YouTube channel and post your content in multiple locations. While many will disparage duplicate content from an SEO perspective, video SEO is multiplied when your content is posted on multiple sites. Make sure Vimeo.com is part of your marketing mix for great video SEO.
- Get smart about your keywords and title, if you want great video SEO – Do you use Google’s keyword search tool to determine the name of your video? How about for the keywords you include in the video’s description? Using the keyword search tool from Google adwords will give you great insight into your video SEO. It’s counter-intuitive, but you want to be general (not specific) in order to be found. If you want your video to attract eyeballs, use the Google search tool to identify where the eyeballs are. In other words, use terms that are highly searched and include those words in both the title and the description for your video.
- Great video SEO starts with great links – Make sure that your description field includes at least one link. It’s a great idea to include a link to your website, your blog, or other content that’s meaningful (for example, if you have a Brand Yourself page for your personal brand, or an About.me page, or even a LinkedIn profile, you can include these links and improve your video SEO. Want to get really fancy? Then include a link to your vimeo.com page, and do the same from inside Vimeo.
Video SEO is What Your Brand Deserves
With these three ideas, you can create greater backlinks, identify additional resources for your viewers, and generate the kind of traffic that gets your message noticed. If you’ve taken the time to create some good video content, you deserve to have that content viewed. Use tools like YouTube and Vimeo to make sure your message gets out there.
And remember, there’s no substitute for great content. Video SEO is about understanding how optimization works, but great content is an even bigger boost to your brand.
About the Author:
Chris Westfall is the national elevator pitch champion, and the author of The NEW Elevator Pitch. His YouTube channel has nearly 700,000 video views and over 550 subscribers. His website is westfallonline.com and his YouTube channel is /westfallonline. His video production business is Your Online Video, Inc. and he regularly consults with high-growth businesses on effective video production.