Staying “Top of Mind” While Marketing Your Book

Anyone who has authored a book knows that there are a million ways to market it. Some tactics are subtle and friendly, while others are more “in your face.” A solid marketing strategy for your book includes a careful mixture of both. You have to let people know your book exists, but then gently remind them as time goes on. It’s a fine line between being enthusiastic and being nauseating. Enthusiastic is good, but don’t be a turn-off to your prospective readers by beating them over the head with it.

Today’s tip will show you one of those tactics intended more to remind people that your book exists rather than directly tell them about it. The nice thing is, if they want to learn more, they can click through and do just that! But I’m getting ahead of myself…

Watch the video below to learn how you can add the Facebook page for your book to your work history in your profile. If you don’t have a Facebook page for your book yet, give us a call and we’ll help you get one set up.

You can do the same thing for your LinkedIn profile. (Once again, if you don’t have a LinkedIn profile, we’re here to help!)

By linking to your book in both of these places, you’re leaving a subtle reminder for people connected to you that directs them to where they can find more information about your book.

Remember, one of the rules of marketing is to stay “top of mind.” You want your book to be the first thing they think of when they go to pick up a new one, and you can subtly do that by keeping the title visible wherever you interact with people.

At the same time, this additional visibility for your book title helps to grow your platform, enabling more people to be aware of what you’re working on and generating potential interest in your future projects.

What are some of the other subtle ways that you stay “top of mind” for your readers?

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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