Archives for October 2012

An Interview with Jeff Goins, author of “Wrecked”

Today’s post features an interview with author, Jeff Goins. Tara Alemany, owner of Aleweb Social Marketing, had the opportunity to ask Jeff a few questions recently as part of his virtual tour for his new book, Wrecked, which came out in August 2012.

Jeff Goins, author of Wrecked, interviewed on alewebsocial.comJeff is a writer who lives outside of Nashville with his wife, son, and pup. He works for Adventures in Missions and blogs at goinswriter.com.

When you started your blog in 2010, you had some burning questions about making a living as a writer that you were trying to answer for yourself. (To see Jeff’s questions, click here.) With the recent publication and success of Wrecked, it looks like you found the answers. I’d love it if you could share part of that journey with my readers because it’s a trip they’d all like to take too!

[Read more…]

Why Would I Guest Blog?

Why Would I Guest Blog? - Aleweb Social MarketingI was asked a simple question recently.

Do you guest blog or have guest bloggers on your site?

Although my answer was rather lengthy, I want to cover the gist of it here with you. The short answer is: “Yes. I guest blog and have guest bloggers on my site. And so should you.”

If that’s all you wanted to know, you’re free to go read something else now. But if you’d like a more in-depth explanation, stick around, because here it comes.

I believe in guest blog­ging, as well as being a con­tribut­ing blog­ger because I can’t expect that every­one is going to come to my site all the time to learn about my brand. As much as I love bringing traf­fic here, I’m not a traf­fic con­duc­tor, I’m an infor­ma­tion pur­veyor.

As such, I have to be will­ing to go where my tar­get audi­ence is (on social net­works, other blogs, and online com­mu­ni­ties) and par­tic­i­pate. Oth­er­wise, it’s sim­ply hubris to expect every­one to come to me for the infor­ma­tion I feel like sharing.

So, I guest blog when invited and the audi­ence is rel­e­vant. I invite guest blog­gers on a selec­tive basis, need­ing to know that they’ll pro­vide qual­ity con­tent of inter­est to my read­ers.

My blog is syn­di­cated to other blog net­works (like Business2Community, All­Top and oth­ers), and I am a con­tribut­ing author to the Lead Change Group’s blog that is related to a sec­ondary inter­est of mine, leadership.

All of these build authen­tic­ity for my brand, mak­ing me a val­ued and trusted resource for those that do decide to fol­low me.

I wouldn’t have it any other way. Would you?

What are your thoughts about guest blogging? Do you like it when someone guest blogs on a site you follow? Do you write guest blogs yourself?

I’m Grateful for You

The Character-Based Leader - Tara Alemany https://alewebsocial.com

The Character-Based Leader is available on Amazon and on our website. For a copy autographed by me, purchase the book here.

This may seem a bit unusual for my typical posts, but indulge me for a bit if you will. It’s been an unusual past few days for me, and the things I was reminded of through them may resonate with you as well. If you can learn anything from my experiences, even better!

Last week, I was pleased to participate in a book launch that was huge and very personal for me. I had co-authored a book with 20 other authors called The Character-Based Leader: Instigating a Leadership Revolution… One Person at a Time. This book is incredible; unusual from any other book I’ve ever read because it is the collective vision of multiple authors all writing in a single voice, sharing the same message, each in their own unique way. Character counts in leadership, we say. And leadership today is sorely lacking in good character, but we each have it within ourselves to make a difference.

That’s not all that makes the book unique though. This collaboration was 100% virtual. Although I have come to know and love many of my co-authors through social networks, e-mail, video chats and phone calls, I have not met a single one of them in real life yet. Tomorrow, I will meet the first when Will Lukang joins me for a book signing event.

I tackled two distinct but related subjects in The Character-Based Leader, intentionality and perseverance. I wrote about how the choices we make reflect who we are in life. If you want to live an impactful life, you have to live purposefully. And I shared about how purpose leads to vision, which is one of the four key elements to perseverance. Without vision, there’s no justification to persevere.

As the book was launching, I told my mother that I had a feeling that when I looked back at the end of my days, this book was going to be one of the accomplishments I was most proud of. Little did I think at that time that my days might be numbered on one hand. [Read more…]