Archives for 2013

An interview with Mitchell Levy, Thought Leader Architect

Starting with this post, once a month, I’ll be interviewing an established author, with the intent of posing questions that will help our readers learn from those who have gone before them. As Jim Stovall pointed out in his book, The Millionaire Map, “Never accept a map from someone who hasn’t been where you want to go.”

Today’s post features an interview with publisher and author, Mitchell Levy of THiNKaha. He is the author of the #CREATING THOUGHT LEADERS tweetbook.

Mitchell Levy, Thought Leader Architect

Mitchell Levy

I had the opportunity to ask Mitchell a few questions recently as part of our new Featured Author blog post series. However, since Mitchell is in the unique position of being both a publisher and an author, I chose to ask a few questions about his unusual publishing brand.

For those of you who are considering writing a book in 2014, you may find that generating a tweetbook creates some of the brand visibility that you’re looking for while helping to establish your expertise in a given area. This is especially useful for entrepreneurs and executives, but can be done by anyone!

[Read more…]

Book Review: The Millionaire Map by Jim Stovall

The Millionaire Map by Jim Stovall, cover imageAs I was posting my own book for review on StoryCartel this weekend, I saw that Jim Stovall’s latest book, The Millionaire Map, was available for review as well. Knowing Mr. Stovall’s work from his great movie, The Ultimate Gift, and another of his books, The Lamp, I eagerly grabbed a copy, excited to read it.

Little did I realize at the time that it was exactly what I needed to read right now.

Less than 24 hours later, with 6 pages of notes by my side, I’d read all 160 pages of the book.

I found myself frequently posting quotations from it to my Facebook friends, and sending personal notes to specific friends whom I knew would benefit from reading his thoughts as well.

Mr. Stovall was hitting on the same struggles and sticking points that my friends and I have been sharing of late, and it was great to have the wisdom and insight of someone who has been where we are, leading us to where we want to go.

[Read more…]

How to Publish a Book with Limited Cash

My clients often tell me that they want to publish their book, but they’ve got limited cash to do it with. So, their dream of being a published author and seeing their book in print sits on the back-burner waiting for the additional cash to be freed up.

Aleweb Social Marketing - How to Publish Your Book with Limited Cash

Publish your book even on a shoestring budget

Unfortunately, for many, that day never comes!

I found myself in that situation when I wanted to publish my first book, autographed paperback. So, I know the feeling, and the burden that goes along with thinking “If only…”

However, I was determined to see how far I could get, despite my lack of funds at the time. Amazingly, there’s a lot you can do to publish your book on a shoestring budget if you’re willing to put in the time to do the work yourself.

Having self-published 5 books now, I have to admit that I like the amount of control I have when I create the book listing myself rather than letting someone else do it for me. [Read more…]

Incorporating Holiday Events into Your Social Media Campaign

Today’s guest post is from Craig Robinson, an online writer for Qwaya, a facebook ad campaign tool. He loves to write different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums. Be sure to follow him on twitter @Craig_Qwaya.

 

Aleweb Social Marketing - Social Media Christmas TreeThe mass expansion of social media has opened a lot of doors to individuals looking to make an impact with their brand through public speaking.

Whether you refer to it as the speaker community, the lecture circuit, or any other name, this is an old-school method of reaching an audience that dates back to Rome, with would-be Senators speaking to crowds in alleys about issues.

Today, of course, public speaking is incredibly modern and interactive.

Even though sites like Facebook and YouTube make it possible for public speakers to reach a much larger audience, it can still be quite difficult to attract a lot of people to an event.

The larger overall audience is a huge plus for any speaker. Though, for many authors and other solo speakers, a large live audience is what ultimately pays the bills. Below, we will look at a few different ways to turn that online following into an increase in live attendance for a holiday event. [Read more…]

Do the Holidays Get You Down?

Two years ago, I was sitting at the Thanksgiving table feeling resentful because no one else seemed to get how much pain I was in. I wasn’t thankful. I didn’t want to celebrate. Less than a month before, I’d found out that my fiancé was dead.

Yet, because I was always the hostess, the expectation was that I would be fine doing with everything this year too. I wasn’t! I was hurting. I’d lost someone I loved less than a month before, and was still waiting to be able to bury him.

But it wasn’t just Frank’s death that overwhelmed me. It was coming this close to my dream of having someone to share my life with after so long spent alone, and having it snatched away. I was dealing with grief, feelings of betrayal, hurt that loved ones just didn’t seem to understand, confusion, and so much more.

Maybe you know someone who is hurting over the loss of a loved one right now, or that is struggling with some other loss. Or perhaps you know someone who needs to escape the trap of shame, low self-esteem, abuse, poor health or other seemingly insurmountable challenges?

[Read more…]

3 Reasons You Need a Marketing Budget and How to Get One Started

Today’s guest post is from Erin Steiner is a freelance writer from Portland, Oregon. Figuring out her finances took her a while, too.

Marketing and promoting others is easy. Of course you want to talk up the projects your friends are working on. You’re proud of them and you want them to succeed. Marketing yourself, however, is trickier. Marketing yourself feels icky. The idea of setting money aside just to market your book or your profile feels selfish.

Aleweb Social Marketing - 3 Reasons You Need a Marketing Budget - And How to Get One Started Pic 1

It’s the piece of the puzzle that’s easiest to put off…but it shouldn’t be.
Image Courtesy of Stuart Miles/FreeDigitalPhotos.Net

Still, you need to do it. Here’s why.

  1. What you are effectively doing is creating a “business of you.” Setting aside money for marketing and promotional purposes helps cement that in your head. It forces you to see what you’re doing as a real and serious enterprise and not just a hobby that you’d like to “go pro” with someday.
    This doesn’t stop with you. Separating out your marketing budget and business expenses from your personal finance helps others draw boundaries between the you that is their friend/parent/spouse/neighbor and the you that is a successful author/artist/entrepreneur.
  2. Setting up a marketing budget helps you make sure you always have enough on hand to pay for promotional needs. That way paying for things won’t feel like “borrowing from Peter to pay Paul.”
  3. Your taxes will be much easier. Remember: Money that is spent in the name of building and marketing your brand is often tax deductible. By separating your expenses, you can keep your professional taxes separate from your family’s personal taxes, which will save everybody at least a few migraines.

So how do you do it? How do you create this mythical marketing budget for you and your projects? [Read more…]

5 Books on Building Personal Brands That Everyone Should Read

Today’s guest post is from Kelsey Castle is a freelance writer and editor who focuses on small business topics. She has a degree from Penn State and lives in Maryland.

There are a lot of opportunities out there for someone who’s motivated. However, it can be hard to get noticed. Your personal brand refers to who you are, what you’re passionate about, and the strength of your reputation.

Aleweb Social Marketing - 5 Books on Building Personal Brands That Everyone Should Read Pic 1

Learn more about developing your personal brand with an expertly written book.

If you’re still trying to figure out your personal brand, investing time in reading a top-rated book might put you on the right track.

Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson

Sometimes it’s not enough to just tell you how to build a brand, but to show you as well. This book includes case studies of successful professionals who have defined their brand and used it to their advantage in the workplace.

Authors Arruda and Dixon offer a step-by-step guide to identify your target audience, tell your brand story, express yourself clearly and consistently, and understand the importance of online reputation management. The book comes from a duo that are widely respected in the career-coaching community. [Read more…]

Determining Your Ideal Audience: Who Can Learn the Most from What You Have to Say?

Today’s guest post is from Amy Kirkegaard is a freelance writer who writes on a variety of topics, including social media, online reputation management, mobile payments and prominent individuals such as Timothy Broas.

When you have a new product or a service to sell, you need to promote it in order to find potential customers. If buyers don’t know about it, they can’t buy it.

As an author or a speaker, you have an enormous audience in front of you. How you approach this group is important. One size does not fit all. You cannot successfully reach everyone at once.

Photo Source: elevator_prozak

Photo Source: elevator_prozak

Before writing or speaking to an audience, it’s critical that you know as much about them as you can. All audiences are not the same. This means you need to tailor your communication to fit your audience. It’ll require a little extra work, but the rewards will be worth it in the end. The success of your brand depends on it.

Write a short description of the audience you are trying to reach. Examples are young couples looking to save money for retirement, or women across the world looking to learn more about self-defense, or retired schoolteachers looking for inexpensive vacation destinations.

Use the questions below to help you determine your audience. [Read more…]

Creating an Aha Moment for Prospective Clients

When was the last time that you broke down what you do into small enough components so that your prospective clients understood? I stopped by a local jewelry store today, in order to have a necklace repaired.

As I was standing in line waiting to be served, I saw this display at Robertson’s Jewelers.

Robertsons Jewelers display - A creative display of services

 

I found it fascinating! I had never seen a watch broken down into such detail before, and I suddenly had a much deeper appreciation for what went into keeping a watch functioning.

It would’ve been easy to assume that a watch with a face about an inch in diameter was simple inside. However, this display showed the rich complexities of the inner workings of a pocketwatch or two.

When you tell people what it is that you do, is it broken down into enough detail that they can see the richness of what it is that you offer? [Read more…]

5 Tips for Getting More Facebook Followers for Your Author Page

Today’s guest post is from Brian Flax. Brian is a freelance writer based out of the Washington, D.C. area. He is experienced in a variety of topics including technology and social media marketing.
Creating "like" buttons allows people to easily connect to an author or book page from anywhere on the Internet.

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Social media has become an important way to establish a brand and market a product or service online, and authors are no exception. Creating a Facebook page also helps to establish credibility and an online reputation. It allows us to help control what is posted online and focus advertising on our target demographic.

Obtaining Facebook “likes” for an author or book page is a relatively simple process, and you don’t have to pay anyone to do it for you.

Create an Author Page

To get Facebook likes, an author page must first be setup. To create a page, a Facebook account must be established in the owner’s name. To do this, you only have to register your email, create a password, and fill out a few minor details. [Read more…]